AI Marketing

Host: Mark Fidelman Guest: Matt Leta, Author of The Leap Guide and Founder of Future Works In this episode of AI Marketing, we sit down with Matt Leta, a tech entrepreneur and AI strategist, to discuss his 4 steps to accelerate innovation in the age of AI. Matt shares insights from his book, The Leap Guide, and provides actionable strategies for organizations looking to embrace AI and drive innovation. Episode Highlights: 1. Meet Matt Leta Matt's journey from starting his first startup at 19 to working with industrial, energy, and aerospace companies. How his experience in AI and digital product development has shaped his approach to innovation. 2. The 4 Steps to Accelerate Innovation Matt introduces a practical, repeatable 12-week framework to help businesses successfully implement AI-driven innovation: Locate: Find an innovation champion within the organization. Form diverse groups to identify AI opportunities. Evaluate: Use a proven framework to quickly assess and prioritize ideas. Focus on high-impact opportunities that align with business goals. Action Planning: Develop a roadmap to gain stakeholder buy-in and present AI initiatives effectively. Progress: Prototype solutions and communicate value to drive organizational adoption. 3. Matt's Favorite AI Tool Matt shares his current favorite AI solution: OpenAI's GPT-4o Pro, which he uses for strategic thinking, idea generation, and problem-solving. 4. Key Takeaways AI success is not just about technology—it's about people, communication, and buy-in. The importance of a structured yet flexible approach to AI adoption. How small AI-driven wins can lead to company-wide transformation. Resources Mentioned: Matt Leta's Book: The Leap Guide Future Works Blog: news.future.works AI Coach Tool: Available with the book at leap.guide Follow & Subscribe Don't forget to subscribe to the AI Marketing Podcast for more insights on leveraging AI to transform your business. Listen & Subscribe: Spotify Apple Podcasts Google Podcasts Connect with Us: Mark Fidelman on LinkedIn: linkedin.com/in/markfidelman  

Host: Mark Fidelman Guest: David Hirschfeld, Founder of Tekyz, a software development company specializing in AI-driven solutions. Topics Covered: The role of AI in software development and marketing David's favorite AI tool: Replit, a code development tool revolutionizing prototype building Leveraging AI for personalized marketing outreach and customer insights Real-world examples of AI implementation in healthcare, including an AI nurse and automated medical record reviews Using AI for project estimation, refactoring code, and workflow optimization Predictions for the future of AI in the next two years Key Quotes: "Marketing is critical when launching and scaling a software startup." – David Hirschfeld "AI has the ability to make all your marketing outreach feel like a personalized experience." – David Hirschfeld "The 100-foot wave of AI is coming, and we must paddle out and ride it or be wiped away." – David Hirschfeld Resources Mentioned: Replit: An AI-driven code development tool Guest Contact Information: Email: david@tekyz.com Website: www.tekyz.com LinkedIn: David Hirschfeld on LinkedIn

AI is moving from hype to tangible outcomes, urging businesses to set clear goals. The competition for AI hardware heats up as new players challenge Nvidia's dominance. Imagine robots handling chores at home, making the four-day workweek a reality! Assistive AI tools promise inclusivity in the workplace, while fractional CAIOs could help smaller companies navigate AI adoption. As AI systems engineers emerge as key roles, positioning for this future becomes essential.

Discover how AI tools can revolutionize your marketing strategy! Explore Opus Clip, which effortlessly creates shareable video clips from long-form content. Dive into AdCreative.ai, which uses AI to analyze visuals and optimize ad campaigns, but be cautious with its current B2B performance. Get inspired by Canva's design platform, packed with AI capabilities for quick production of professional content. Mark emphasizes the importance of integrating these tools to enhance creativity and efficiency in your marketing efforts.

Discussion on using AI tools like ChatGPT for content creation, financial analysis, and marketing. Emphasis on professional verification of AI outputs. Mark's experience with AI in marketing campaigns and project funding. ChatGPT for writing, editing, financial analysis, and creative marketing proposals. Encouragement for listeners to share their own ChatGPT use cases.

Join host Mark Fidelman as he dives into the transformative world of artificial intelligence in the latest episode of "AI Unveiled." with Jas Dhillon of FinanceIQ.ai  This episode is a treasure trove of insights for enthusiasts and professionals alike, exploring the cutting-edge applications of AI tools like Jasper in content production, team collaboration, and beyond. Mark and Jas kick off the discussion by examining how Jasper and similar AI tools are not just facilitating but revolutionizing content creation, making it simpler for businesses to communicate their value propositions and establish authority in their respective fields. They share personal anecdotes and professional experiences, revealing how these tools enhance efficiency and drive traffic. The conversation then pivots to the intriguing potential of AI in marketing and its significant impacts on the college application process, a topic that resonates with many parents and students today. Listen in as they discuss the reliability of AI detectors and the next generation's advanced AI capabilities, providing a comparative analysis of popular AI writing tools such as Jasper, Claude 3 Opus, and GPT-4. Jas also provides an exclusive look into his company, Finance IQ, and its pioneering AI-powered tools designed to automate business processes in the asset management sector. He highlights a notable project with Franklin Templeton, showcasing how their AI technology has streamlined tax processing, reduced error risks, and enhanced overall efficiency. The episode doesn't shy away from the challenges either. Jas and Mark address the hurdles in developing AI systems, the ongoing need for improvements, and the exciting future of AI applications in legal and financial sectors. Moreover, Jas shares his excitement about his upcoming presentation at the prestigious 'Imagination and Action' AI conference in Boston, inviting listeners to join him for what promises to be an enlightening experience. Tune into "AI Unveiled" for a compelling journey through the landscape of artificial intelligence with two seasoned experts, Jas Dhillon and Mark Fidelman, who not only reveal the current state of AI technology but also its promising future. Whether you're an AI novice or a veteran, this episode is packed with valuable insights and practical advice to help you harness the power of AI in your professional endeavors. Want to hire Mark Fidelman, contact him at www.fanaticsmedia.com or on LinkedIn at www.linkedin.com/in/fidelman 

The podcast discusses AI's role in marketing, emphasizing tokenization and content creation. It highlights low AI adoption rates among marketers and predicts massive growth in the AI sector. The introduction of Open AI Sora showcases AI's potential in generating dynamic marketing content and personalized advertising.

Sheila Kloefkorn of KEO Marketing and I discuss what Fractional CMOs do and how to get the most out of them. If you can't afford a very experienced CMO, then this a great option for companies that want best in class marketing at a fraction of the cost.  BIO KEO Marketing, an award-winning B2B marketing agency in Phoenix, Arizona, develops marketing strategies and systems that help clients generate more leads and sales. Sheila Kloefkorn, as Fractional CMO, enables select companies to leverage senior-level marketing talent and highly trained specialists, to save time and reduce stress for business owners and their companies.CEO Sheila Kloefkorn brings 25 years leading in-house marketing departments and large boutique agencies. For more information, please visit https://keomarketing.com Reach Sheila https://twitter.com/keomarketing Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com 

Ray Wang, Founder and principal analyst at Constellation Research, dives into the essence of building unicorn companies. He highlights that digital transformation alone isn’t sufficient; businesses must evolve with data-driven networks to thrive. Ray discusses the impact of extreme consolidation in the market, urging companies to adapt or risk being left behind. He also advocates for smart regulations that balance innovation with antitrust concerns. Listeners will gain vital insights into fostering a successful digital business and navigating challenges posed by major tech giants.

Listen in as David Finberg and I discuss SEO and how to rank on page one of Google search results.  BIO David Finberg is a digital marketing master, CEO and founder of Peaks Digital Marketing, who creates websites and highly targeted SEO campaigns with measurable results for small, medium and enterprise brands. He empowers business owners with the tools, data, and resources to have success with SEO and achieve massive success within their businesses. David knows what it takes to achieve first-page search results on Google, and wants to help others do the same. ------ About Us  If you're interested in learning more about cryptocurrency marketing or ecommerce marketing, goto www.fanaticsmedia.com