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AI Marketing

Latest episodes

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Sep 2, 2021 • 52min

The Art of Ranking on the First Page of Google

Listen in as David Finberg and I discuss SEO and how to rank on page one of Google search results.  BIO David Finberg is a digital marketing master, CEO and founder of Peaks Digital Marketing, who creates websites and highly targeted SEO campaigns with measurable results for small, medium and enterprise brands. He empowers business owners with the tools, data, and resources to have success with SEO and achieve massive success within their businesses. David knows what it takes to achieve first-page search results on Google, and wants to help others do the same. ------ About Us  If you're interested in learning more about cryptocurrency marketing or ecommerce marketing, goto www.fanaticsmedia.com  
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Aug 16, 2021 • 34min

Revealing the Recognized Expert Formula

Dorie Clark and I discuss the Recognized Expert Formula. We break down how to become an expert in a noisy and crowded market.  Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50, and was honored as the #1 Communication Coach in the world at the Marshall Goldsmith Coaching Awards. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business and Columbia Business School. She is the author of Entrepreneurial You, which was named one of Forbes’ Top 5 Business Books of the Year, as well as Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and consults and speaks for clients such as Google, Yale University, and the World Bank. She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor. You can download her free Long Game self-assessment workbook and learn more at Visit HTTP://www.dorieclark.com/thelonggame. --------------------------------  
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Aug 10, 2021 • 27min

How to Become a Category King in Your Industry

Mark Donnigan, a seasoned B2B marketing expert with 20 years of experience, shares his insights on achieving market leadership through innovative strategies. He emphasizes the power of category design, urging companies to create unique narratives rather than competing directly. Mark brings in compelling examples like Apple’s iPod and Salesforce to illustrate how effective naming and storytelling can drive market dominance. He also discusses how even startups can leverage similar strategies to thrive against established giants like AWS.
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Jul 29, 2021 • 37min

How to Create Dashboards to Measure Your Marketing Performance

Learning how to Listen to data  (ie, getting better at understanding how our marketing is performing by measuring for the conversation we're having with the market) is one of the hottest topics today. Join Mark Fidelman and Chris Mercer as they do a deep dive into Marketing analytics    BIO      Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. In short, Mercer helps marketers know, trust, and grow their numbers.   Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com
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Jun 15, 2021 • 31min

How to Pitch Influencers and the Media

Amanda Whitcroft and I discuss the best approaches to getting influencers and the media to talk about your brand.  BIO Amanda Whitcroft is the founder and owner of Panda PR & Marketing, representing clients across the sustainability, healthcare, technology, and lifestyle spaces. Although she established Panda in 2018 with a focus on hospitality, Whitcroft had to pivot due to the devastating effects the pandemic had on restaurants, hotels, and hospitality at large. Through creativity, innovation, and persistence, Panda PR has become a force in the growing green space, actively branching out into content creation and project management as she saw an increased need for more boutique-like services from global clientele. Whitcroft received her Bachelor’s Degree from Adelphi University, completed ECornell’s Blockchain Fundamentals certificate in 2020, and is currently studying for her LSATs with the intention of attending law school in the near future.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend ClubHouse FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk   ------------------------- Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com
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May 20, 2021 • 23min

How to Master PR and Drive Leads

Join Victoria and I as we walk through how to create and launch an effective PR campaign. You will learn how to: 1. Plan and organize PR 2. How to launch it 3. What to look out for  4. How to make it successful      BIO Victoria Kennedy is the CEO of Victorious PR, a media agency that helps Entrepreneurs, Real Estate Brokerages, Mortgage Companies, and Solar Businesses get featured in industry-specific publications, local press, podcasts, and top publications to be seen as Industry Leaders in their fields. She often talks about how companies and individuals leverage digital PR to not only increase their visibility but also directly grow their revenue. Victoria has been featured in over 200 publications including Forbes, Entrepreneur, Yahoo Finance, TV & radio stations, and the TEDx stage.   Contact Victoria at @GoVictoriaK and www.victoriouspr.com  --------------------------------- Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com   
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Apr 28, 2021 • 22min

How to Overcome the Fear of Branding

Meghan Lynch understands branding and she understands the challenges of doing it effectively and affordably. Listen in as we cover the basics and the benefits of branding.  BIO Meghan will provide you with the experience and expertise to make smarter, faster, better positioning decisions that drive growth. Our flagship program is Solve for Y, and we further support our clients with CMO-level strategic oversight, budget management, and marketing plan execution management.   Take the Quiz  https://sixpointcreative.com/digitalbrandbuild/   Megan's contact info Six-Point Creative sixpointcreative.com 276 Bridge Street Springfield, MA 01103   -------------------- Work with Fanatics Media www.fanaticsmedia.com 
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Apr 27, 2021 • 30min

Here's Why Press Releases are Cool Again

Are press releases cool again? How do create press releases that work How journalists decide on stories  Why headlines matter  Why a quote can save you    BIO Mickie Kennedy 22 years ago I realized that small businesses desperately need a press release service they could actually afford. I decided to launch E-Releases, to help businesses and brands generate game-changing media placement to elevate their credibility, reputation, media presence, and generate new sales! Since then, I have generated tens of millions of dollars in earned media for my clients, generating web traffic, sales, and new opportunities at a fraction of the retail price. Our world-class team of writers and publicists have secured our client's spots in top outlets including: ✔️ Washington Post ✔️ ABC ✔️ NY Times ✔️ Forbes ✔️ Business Insider ✔️ NBC ✔️ FOX ✔️ and much more! However, actions speak louder than words. Check out https://www.ereleases.com/client-reviews/, to see how 100’s of entrepreneurs, businesses, and brands have received the media coverage and exposure they needed to THRIVE during the COVID pandemic. 👉 You can book a call with me or speak to my team Monday through Friday (7am to 7pm Eastern Time) at 800-710-5535.  Listen to CEO of eReleases  https://www.linkedin.com/in/publicity/    ------------------------ Need help with PR, contact us at HTTP://www.fanaticsmedia.com   
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Apr 23, 2021 • 25min

Copywriting Best Practices to Close More Deals

Copywriting Strategies for entrepreneurs. Learn the tricks to getting great sales copy.   How do you create the right copy?  How I develop the expertise?  Where do I find good copywriters?  How do I know I hired a good copywriter?  Little hacks and tricks you need to know  BIO Margo White is The No.1 Copywriter For Entrepreneurs with 12+ years of experience in business management. There are lots of great copywriters. Still, no one taught entrepreneurs how to do their "homework" and control every piece of content shared by their company. That was before Margo entered this market. She created a unique system - the Content DNA - that helps businesses break through the "online noise," stand out from the crowd of their competitors and stay on top of the mind of their prospects. She often says: "Your CONTENT is your biggest asset. You can outsource the writing, but you need to develop a strategy on your own." Now she consults Fortune 500 companies and perspective start-ups of the Silicon Valley. Today you will learn how to apply this system to your business and create content that drives ACTION. Find her on Twitter @themeanmarketer Want more information? www.fanaticsmedia.com 
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Apr 22, 2021 • 18min

How to Steal Traffic from your Competitors 

This SEO tactic will help steal traffic from your competitors. Listen in as Kevin Urrutia explains this SEO hack.    BIO Kevin Urrutia is the co-founder of New York based Voy Media who specialize in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team are usually half on site and half around the world. During lockdown they have all been working remotely. Kevin also has his own podcast - Digital Marketing Fastlane which helps you to build. launch, grow and scale a successful online business.   Learn more www.fanaticsmedia.com 

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