Localization Today

By Agustín Da Fieno Delucchi, Alfredo de Almeida, and Jorge Russo dos Santos Traditional localization roles are morphing to meet the demands of an AI-powered, omnichannel world. In this article, the authors argue that successful localization professionals will find ways to meld their linguistic and cultural expertise with technical literacy to maximize the power of AI.

By Cameron Rasmusson Remote work has cemented itself as a highly desired workplace perk across industries. Moving into 2025, the biggest outstanding question is whether employers will continue their quest to kill remote work in the cradle.

Tim Brookes discusses the survival of the Mongolian language and script, the decrease in their use over the past century, and the art and beauty of Mongolian calligraphy. He highlights the work of Tamir Samandbadraa Purev, an award-winning calligrapher who has dedicated his life to preserving his native script.

How is AI transforming the localization industry? Susan Morgan, VP of AI Sales at Lionbridge, gives an inside look into AI adoption at Lionbridge, the role of AI in creating multilingual content, and how the future of localization is set to evolve.

In this episode, Casper Grafuhl, President of Oxford Languages, discusses the journey behind choosing Oxford's Word of the Year and how it highlights cultural trends. We explore the impact of "brain rot" on society, digital content consumption, and the importance of language in shaping our understanding of the world.  

We interviewed Mimi Moore, owner of Wolfson House, program manager for Women in Localization, and author of the article "The Language of Diplomacy. Insights From Diplomatic Interpreter Lefteris Kafatos" from our September 2024 Issue. From rigorous training to high-stakes environments, Mimi explores the challenges and rewards of interpreting in diplomacy, emphasizing the indispensable human element in a field where technology can't yet replicate the emotional intelligence and nuance required.

By Veronica Hylak This year was marked by relentless technological acceleration driven by artificial intelligence. Veronica Hylak identifies the eight biggest takeaways from 2024’s many AI updates, including their major impacts on data privacy, online search, intellectual property, and energy use.

Review by Renato Beninatto Mark Saba’s Native Experience Marketing offers a refreshing approach to global marketing — one centered around the idea of authenticity. Saba’s framework provides a roadmap for marketers who are ready to leave behind outdated models and embrace a more inclusive way of communicating with the world.

By Bruno Lewin, Joe O’Brien, and John Wilcock Globalization experts from Microsoft share advice for effectively and ethically using generative artificial intelligence for translation and localization. They recommend evaluating cost, speed, and quality when compared to alternative technologies, as well as using context-aware techniques and responsible AI principles to improve translation quality.

By Jonathan Otis After a significant slowdown in 2023, the language sector’s M&A landscape rebounded this year, with nearly every language service provider that generates over $50 million annually completing at least one acquisition. This deal-making boom reflects not only the economic, political, and technological tides influencing industries worldwide, but also specific forces driving LSP consolidation.