Localization Today

This non-conventional way of creating innovative products passes through five phases — empathize, define, ideate, prototype, and test — and is most useful to tackle ill-defined or unknown challenges. So how can we best translate these phases with localization in mind?

Interpreters Unlimited (IU) has developed and released IU Customer App, a proprietary program that allows professionals and businesses to book foreign language interpreters and American Sign Language interpreters in-person, over the phone, or via remote video.

TikTok, a popular video-based social media platform, just became the latest big tech company to launch its own translation feature.

Spotify recently addressed user concerns regarding the automatic translation of song names into English, making titles in languages such as Chinese particularly difficult to find on the platform.

BigScience, an artificial intelligence (AI) research initiative, recently launched BLOOM, an open-source large language model (LLM) that aims to make such technology more accessible.

In 2018, Airbnb began a major transformation in its localization strategy and operations, developing and executing countless decisions, projects, products, processes and improvements — which have not only collectively produced strong business results, but also garnered external validation.

In a statement to MultiLingual, Iris Permuy, president of ATRAE, elaborated on the open letter, which claimed that subtitlers and audiovisual translators face low rates and “appalling” work conditions that naturally lead to a decline in quality.

Translating a well-documented, widely spoken language is hard enough. Translating one that doesn’t even have a standardized writing system is even harder. That’s the dilemma Nye County, Nevada is currently facing. 

User feedback — direct information from those who use your product — is both the most important aspect of any good methodology and also key to any localization effort.

A month after Disney+ launched in Turkey, local media reported that the company’s Turkish subtitle translators received an email with directions on certain content and sensitive themes that they should flag when working on translation assignments.