

5THWAVE - The Business of Coffee and Hospitality
World Coffee Portal
A forward-thinking interview series examining the business of progressive coffee culture.
The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.
Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.
The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.
Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI
Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast
The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.
Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.
The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.
Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI
Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast
Episodes
Mentioned books

Sep 27, 2025 • 43min
The Simonelli Story – a conversation with Marco Feliziani
In today’s episode, we catch up with Marco Feliziani, CEO of iconic Italian coffee equipment manufacturer, Simonelli Group.Founded in 1936 by Orlando Simonelli, the company grew under the leadership of Marco’s father, who helped drive its early international expansion. Today, Simonelli Group operates in over 135 countries and encompasses three key brands – Nuova Simonelli, Victoria Arduino, and 3Temp.In this deeply personal conversation, Marco reflects on the values and lessons passed down from his father, and how that legacy continues to shape the business today. He also shares how coffee technology is becoming more intuitive, amplifying barista craft and creativity, and why, in his words, “the future of coffee is being written now."Credits music: "Not Mine" by Alessia Piermarini in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Sep 20, 2025 • 33min
The future of self-ordering
In today’s episode, we’re exploring the implications of self-ordering within coffee and hospitality. From QR codes and mobile apps to kiosks and premium vending, the ordering experience is becoming increasingly digital and putting more control into the hands of consumers than ever before. But what are the business benefits of digital and self-ordering systems? Do customers really spend more when they place the order themselves? And crucially, what does this digital shift mean for the human element of hospitality? We’ll speak with Mariam French, Marketing Director, Leon, Liam Crooks, Managing Director EMEA, Lightspeed, and Vince Kelders, Group Category Leader Hot Drinks, Selecta.Credits music: "Bare Minimum" by Daisy Peacock in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Sep 13, 2025 • 39min
Building a legacy – a conversation with Andrew Tolley
In today's episode we're speaking with influential coffee entrepreneur Andrew Tolley, Managing Director of Tolley Coffee & Tea.Together with his siblings, Laura and Nick, the Tolleys profoundly shaped London’s early specialty coffee scene with Taylor Street Baristas – a pioneering chain whose legacy and culture can still be felt today. They also established Harris + Hoole, a joint venture with Tesco, now run by The Nero Group.Today, Andrew is as ever focused on education and serves as Knowledge Curator at the Coffee Knowledge Hub and Vice President of the Specialty Coffee Association.In this candid conversation, Andrew reflects on his career, the realities and lessons from scaling two specialty coffee businesses, and the enduring legacy of Taylor St. He also shares his vision of the opportunities in coffee as a force for good through innovation, education, and positive social impact.Credits music: The Weight by EIRRA in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Sep 6, 2025 • 31min
The evolution of at-home coffee in the UK
In this episode, we look at how the UK’s at-home coffee market has transformed over the past few years and how increasingly educated consumers and rising expectations are shaping the future of this dynamic segment.We'll speak with Howard Gill, Head of Coffee, Grind and Helen Cutmore, Marketing Director UK&I, Delonghi.Credits music: "Mad" by May Roze in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Aug 29, 2025 • 38min
The iced beverage revolution
It's no secret that iced beverages have taken the coffee shop world by storm in recent years. From single-origin cold brews and iced classics becoming year-round staples to TikTok sensations like matcha lattes and botanical infusions, the iced category has rapidly become a core part of how consumers experience coffee.In this episode we're asking what's been driving this surge in popularity, what flavour innovations are on the horizon, and could “cold” one day overtake “hot” on the global coffee stage?To find out we're speaking with Jake Leonti, Head of Coffee, Gregorys Coffee, Will Kenney, Commercial Director, 200 Degrees Coffee Roasters, and Peter Broom, Commercial Director for syrup manufacturer Novela.Credits music: "Summer" by Maddie King in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Aug 27, 2025 • 33min
A conversation with Romanian coffee visionary, Teodora Pitis, Sloane Coffee
In today’s episode, we speak with Teodora Pitis, Owner of Sloane Coffee in Romania.Inspired by visits to London’s bustling specialty scene, Teodora launched Sloane Coffee in 2016 with a vision to bring that spirit of craft and innovation to Romania’s emerging café market. The business has since grown to a thriving wholesale roastery with two experiential tasting rooms in Bucharest.In this conversation, Teodora shares her ambition to elevate Romania’s specialty coffee scene within the global coffee community and she reflects on the unique dynamics of this young market that has developed at a remarkable speed.Credits music: "Trip The Light" by Bluebelle in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Aug 16, 2025 • 48min
Leading sustainability at origin – a conversation with Benjamin Paz
In today’s episode we're speaking with Benjamin Paz – a third-generation coffee producer in Honduras and a leading voice in sustainable coffee farming.In this conversation, Benjamin shares pragmatic solutions for sustainable coffee production, such as reforesting with native tree species, restoring natural shade canopies and adapting processing methods that save water and work in harmony with local ecosystems.We also discuss critical labour shortages, the systemic challenges of doing business Honduras, and strategies to ensure a thriving coffee industry for generations to come.Credits music: "Carolina Gold" by DANI in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Aug 11, 2025 • 39min
The guiding principles of Tres Marias
In today’s episode we’re speaking with Maria Pavani, CEO and Founder of Tres Marias – an innovative specialty coffee business based in Dubai.Originally from Brazil, Maria launched Tres Marias in 2019, initially trading green coffee and delivering SCA training courses. When the pandemic hit, she pivoted into coffee roasting and more recently, expanded the brand with a line of plant-based milks designed specifically for baristas.In this conversation, Maria shares the remarkable transformation of Dubai’s coffee scene over the last decade and how UAE consumers have embraced specialty coffee culture.She also reflects on the personal journey of becoming an entrepreneur and how learning self-awareness and resilience, combined with relentless innovation, has shaped the way she built her business.Credits music: "Plane Jane" by Lexie in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Aug 2, 2025 • 38min
A thought-provoking conversation with Jason Scherr, Think Coffee
In today’s episode, we're speaking with Jason Scherr, Founder and CEO of Think Coffee - a pioneering specialty coffee business based in New York City.Jason began his career in law before pivoting into hospitality, driven by a desire to build something more creative and community-focused. That vision led to the opening of Think Coffee in 2006 - a coffee business focussed on ethical sourcing and social impact. Nearly two decades on, Think Coffee operates 11 locations across New York and has been roasting in-house since 2017.In this conversation, Jason reflects on the evolution of New York’s specialty coffee scene post-pandemic, and shares his hope for a return to more in-store, face-to-face coffee connections. He also speaks candidly about the challenges of doing business ethically - and why Think Coffee remains committed to transparency and high standards, even when it’s not the easiest path to takeCredits music: Glimpses by Fox Jackson in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Jul 25, 2025 • 59min
A blueprint for building a coffee business in the Benelux – live at The Amsterdam Coffee Festival
Today we’re sharing the final episode in our series of interviews recorded at The Amsterdam Coffee Festival 2025.In this episode, we speak with industry leaders and entrepreneurs from across the Benelux to find out how they turned a passion for coffee into a thriving business and career.We’re joined by Jens Crabbe, Owner of MOK Coffee, Joris Goossens, Commercial Director at Keen Coffee and Véronique Heylen, Senior Sales Trader at Sucafina.Credits music: ""Finance 300" by Kri in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear