
What the Fundraising
What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way. Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and professional development experts, many of whom are outside the nonprofit sector. These are bestselling authors, world-renowned researchers, and TEDx experts, most of whom have never spoken to a non-profit audience before. They have come ready to share expertise, lessons, and stories that will fundamentally change the way you show up as a leader and fundraiser.There are so many valuable lessons nonprofit leaders are missing because they are outside of their typical orbit, but no more. Mallory is bringing them in and helping to apply her guest's expertise to disrupt the nonprofit sector once and for all.So if you are ready to learn how to upgrade your fundraising strategy, leadership skills, energy, habits, and mindset to bring in more funding and actually have some fun doing it, then this is the right podcast for you.If you’re wanting to implement ideas you heard, visit MalloryErickson.com/Podcast for the top tips and tools, full transcripts, quotes, videos, and additional resources from each episode.
Latest episodes

Jun 17, 2025 • 35min
244: Banking On Purpose: Nonprofits, Money & Meaning In Uncertain Times with Kelly Skalicky
Joining Mallory today is the CEO of Stearns Bank National Association, Kelly Skalicky, a majority women-owned and governed financial services institution. Stearns Bank’s dedication lies in enabling individuals, entrepreneurs, small businesses, and local communities to reach their maximum financial potential.
Nonprofit organizations across the United States face unique financial challenges in times of economic uncertainty. Often working with limited resources, they must navigate the challenges of fulfilling urgent community needs while maintaining strong financial planning. Banking relationships, access to capital, and creative partnerships are vital tools not just for survival but also for long-term impact. Flexibility, trust, and continuous focus on the impact are essential in times like this.
Kelly earned her juris doctorate from the William Mitchell College of Law and her B.S. in Education from the University of Minnesota. She joined us today to talk about how to navigate financial uncertainty with confidence, how to build a strong banking relationship, and how to find opportunities amid challenges.
In this episode, you will be able to:
- Discover the importance of shared prosperity and the impact of financial empowerment.
- Learn why it’s crucial to choose the right bank for nonprofits.
- Explore the role of respect, understanding, and sharing values in uncertain times.
- Learn about the importance of building connections before potential crises.
Get all the resources from today’s episode here.
Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels.
Stay aligned while working online with a seamless and secure payments experience for your donors and your team.
Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone.
Connect with me:
Instagram: https://www.instagram.com/_malloryerickson/
Facebook: https://www.facebook.com/whatthefundraising
YouTube: https://www.youtube.com/@malloryerickson7946
LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/
Website: malloryerickson.com/podcast
Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652
If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

Jun 10, 2025 • 40min
243: When You Care, They Know: The Quiet Strength of Consistent Outreach with Jill Vorndran
In this episode of What the Fundraising Podcast…
Joining Mallory today is Jill Vorndran, a fundraiser at Covenant House. She held a variety of leadership roles within the organization for 26 years and contributed to the movement’s effort to grow support, financial stability, and brand awareness. She joined us today to talk about the importance of relationship-based fundraising.
In an era where inboxes are full but the attention is overextended, relationship-based fundraising stands out as both a grounding force and a powerful stimulus for impact. When fundraisers have the space to lead with genuine connection, they create an environment where the donors feel seen, valued, and invited to become a part of something meaningful. In a moment of uncertainty, this approach becomes vital because it represents trust, consistency, and care.
In this episode, you will be able to:
- Learn about the impact of stress and fear responses in fundraising practices.
- Discover the importance of staying connected to donors in challenging times.
- Learn about the importance of self-care as a leader.
- Learn how fear-based fundraising environments lead to short-term thinking and emotional burnout.
Get all the resources from today’s episode here.
Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels.
Stay aligned while working online with a seamless and secure payments experience for your donors and your team.
Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone.
Connect with me:
Instagram: https://www.instagram.com/_malloryerickson/
Facebook: https://www.facebook.com/whatthefundraising
YouTube: https://www.youtube.com/@malloryerickson7946
LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/
Website: malloryerickson.com/podcast
Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652
If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Jun 3, 2025 • 37min
242: How Nonprofits Can Harness Brand Strategy to Drive Alignment and Action with Bill Cummings & Todd Hiestand
In this episode of What the Fundraising Podcast…
Joining Mallory today are Bill Cummings and Todd Hiestand, the co-founder and director of branding and the co-founder and director of web strategy at Liminal, a branding and messaging agency with 50 years of combined nonprofit experience. They specialize in branding, strategy, and engagement.
In the nonprofit landscape, a clear and consistent core message is not a luxury but a necessity. Most of the founders carry the vision in their heads, which leads to staff and board members guessing and external audiences receiving mixed signals unless you codify the message. Having strong core messaging helps nonprofits to communicate their purpose effectively, stand out from others, and build trust. It gives everyone, including the frontline staff members and donors, an easy understanding of what the organization does and why it matters. Messaging will become the foundation of strategy, storytelling, and long-term growth when done well. Listen as Bill, Todd and Mallory go searching for the importance of core messaging and branding in nonprofits
In this episode, you will be able to,
- Learn the importance of having an ideal external presence.
- Discover the relationship between core messaging and strategic planning.
- Learn why you need to extract and codify the founder’s vision.
- Discover the role of clarity and consistency in core messaging.
Get all the resources from today’s episode here.
Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels.
Stay aligned while working online with a seamless and secure payments experience for your donors and your team.
Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone.
Connect with me:
Instagram: https://www.instagram.com/_malloryerickson/
Facebook: https://www.facebook.com/whatthefundraising
YouTube: https://www.youtube.com/@malloryerickson7946
LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/
Website: malloryerickson.com/podcast
Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652
If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

May 27, 2025 • 37min
241: Reimagining Donor Relationships with Tammy Zonker
In this episode of What the Fundraising Podcast…
In today’s rapidly evolving landscape of nonprofits, it’s a necessity that leaders lead with more bravery and boldness than ever before. Such courage means moving beyond their safe zones and well-worn paths and embracing risks that reflect the urgency of missions. Brave leadership is no longer an option but a necessity, whether it’s challenging misconceptions, building authentic relationships with donors, or daring to imagine a future beyond the next 12 months.
This week, we are joined by Tammy Zonker, a leader, strategic thinker, and renowned expert in major gift fundraising with nearly three decades of impactful experience. She is also the founder and president of Fundraising Transformed and host of The Intentional Fundraiser podcast. She has led and trained thousands of nonprofits, including social service organizations, colleges & universities, private schools, and healthcare organizations to raise nearly a billion dollars. She is devoted to empowering nonprofit organizations to achieve exceptional results. She joined us today to talk about how nonprofit leaders can harness their courage to drive change, build meaningful relationships, and show up as their best selves in service of the communities they represent.
In this episode, you will be able to,
Learn about the fear of failure and disappointment among nonprofit leaders.
Discover micro actions for braver fundraising leadership.
Learn about the difference between knowing and understanding.
Learn how to take smaller steps toward braver, more authentic conversations.
Get all the resources from today’s episode here.
Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels.
Stay aligned while working online with a seamless and secure payments experience for your donors and your team.
Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone.
Connect with me:
Instagram: https://www.instagram.com/_malloryerickson/
Facebook: https://www.facebook.com/whatthefundraising
YouTube: https://www.youtube.com/@malloryerickson7946
LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/
Website: malloryerickson.com/podcast
Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652
If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

May 20, 2025 • 39min
240: Look Closer: Generosity Hidden In Plain Sight With T. Clay Buck
In this episode of What the Fundraising, Mallory is joined by T. Clay Buck. The existing donor data is one of the most underutilized assets in your fundraising toolkit. While most people are chasing ‘new’ donors, we are diving deep into exploring the importance of the relationships that you’ve already started. We are on the path to make you understand it’s about identifying the generous, kind hearts behind each gift, rather than names and numbers. Join us if you are ready to turn your database into a relationship-building engine.
T. Clay Buck is a certified fundraising executive and founder & principal of Next River Fundraising Strategies. With over 30 years of experience in fundraising, Clay struggled with the same challenges of outdated systems, incorrect data, and goals that seem impossible, which led him to create Next River. He has worked on the annual funds, database management, wealth intelligence, prospect development, and capital & endowment campaigns. Having witnessed firsthand what can happen when fundraising isn’t so hard and stressful, he is on a mission to help people create that.
In this episode, you will be able to,
- Learn, acknowledge, and accept the information that is already in your database.
- Learn to avoid channel-based segmentation.
- Discover the importance of a solid, written fundraising plan.
- Learn how to put in an input you can control.
- Learn how to balance human connection with data efficiency in fundraising.
Get all the resources from today’s episode here.
Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels.
Stay aligned while working online with a seamless and secure payments experience for your donors and your team.
Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone.
Connect with me:
Instagram: https://www.instagram.com/_malloryerickson/
Facebook: https://www.facebook.com/whatthefundraising
YouTube: https://www.youtube.com/@malloryerickson7946
LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/
Website: malloryerickson.com/podcast
Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652
If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

May 13, 2025 • 34min
239: The Power Of Connection: Creating Space For Belonging In Fundraising With Floyd Jones
In this episode of What the Fundraising Podcast…
Fundraising and community-building are more about transformation than transactions. Real, lasting impact begins with authenticity and connection. When we invite people to our work, we are not just asking them for donations; we are inviting them to believe, belong, and build. Belief is earned through trust and care. People stay when they feel valued and seen. They will help carry your vision forward.
Joining us today is Floyd Jones, speaker, coach & community builder, and social impact leader. His mission is to help nonprofits and goal-oriented entrepreneurs build sustainable, committed communities that drive lasting impact. He believes that a strong community is the heart of an impactful mission. He joined us today to talk about the importance of authenticity and deep connection in fundraising and community building.
In this episode, you will be able to,
- Discover the difference between a transactional connection vs. a transformational connection.
- Learn how to create a lasting connection with people.
- Learn how to nurture connection into belonging.
- Discover how to stay grounded in hard times.
Get all the resources from today’s episode here.
Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels.
Stay aligned while working online with a seamless and secure payments experience for your donors and your team.
Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone.
Connect with me:
Instagram: https://www.instagram.com/_malloryerickson/
Facebook: https://www.facebook.com/whatthefundraising
YouTube: https://www.youtube.com/@malloryerickson7946
LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/
Website: malloryerickson.com/podcast
Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652
If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

May 6, 2025 • 36min
238: Harnessing AI To Amplify Nonprofit Impact With Nathan Chappell & Scott Rosenkrans
In this episode of What The Fundraising, Mallory is joined by fellow AI enthusiasts, Nathan Chappell and Scott Rosenkrans. They discuss leveraging AI, which offers nonprofit organizations an extraordinary opportunity to boost their impact and drive fundraising efforts to a new level. AI transforms the way nonprofits operate from streamlining donor engagement to personalizing outreach. However, adopting AI is not just about integrating a new technology. It’s about developing a culture of curiosity and flexibility. This requires a willingness to evolve, openness to experiment, and focusing on people over tools.
Nathan Chappell is an author, AI inventor, public speaker, and head of AI at DonorSearch AI and is one of the world’s leading experts on the intersection of Artificial Intelligence and generosity.
Scott Rosenkrans is a responsible, beneficial AI evangelist and the associate vice president of DonorSearch AI.
Nathan and Scott co-authored the book Nonprofit AI, out now!. This groundbreaking creation explores how nonprofit organizations can utilize the power of artificial intelligence to transform fundraising strategies. They joined Mallory today to talk through how their book provides a guide to practical insights, real-world case studies, and strategies for adopting AI technologies in the nonprofit sector. Grab your copy here.
In this episode, you will be able to,
Learn the power of being curious.
Discover how to embrace uncertainty with curiosity.
Discover how to break the barriers of adopting AI.
Identify the importance of being cautious when adopting new technologies.
Get all the resources from today’s episode here.
Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels.
Stay aligned while working online with a seamless and secure payments experience for your donors and your team.
Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone.
Connect with me:
Instagram: https://www.instagram.com/_malloryerickson/
Facebook: https://www.facebook.com/whatthefundraising
YouTube: https://www.youtube.com/@malloryerickson7946
LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/
Website: malloryerickson.com/podcast
Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652
If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

Apr 29, 2025 • 37min
237: People First: Rethinking Growth And Retention In Nonprofits With Michelle Flores Vryn and Evan Wildstein
On this episode on What The Fundraising, Mallory is joined by Michelle Flores Vryn and Evan Wildstein, the two leaders of the Social Impact Staff Retention Project. Together they explore how nonprofits can build a culture where the prioritization of both mission and people is rooted in its core. They discuss why taking care of your people is not just the right thing to do, but also a clever business decision. With increasing burnout and turnover, Mallory, Michelle and Evan dive into how organizations can foster growth beyond outdated promotions by prioritizing flexibility, purpose-driven work, and empowered leadership. We also discuss low-cost strategies for building a positive, sustainable work culture that improves retention and satisfaction.
In this episode, you will be able to,
Discover the top three reasons for staff turnover.
Learn about the systemic challenges in the nonprofit sector.
Learn the importance of approaching support as a systemic responsibility rather than an individual burden.
Discover the importance of flexibility and a supportive network in the workplace.
See the Social Impact Staff Retention Project reports : https://www.thenonprofiteers.com/sisr
Get all the resources from today’s episode here.
Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels.
Stay aligned while working online with a seamless and secure payments experience for your donors and your team.
Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone.
Connect with me:
Instagram: https://www.instagram.com/_malloryerickson/
Facebook: https://www.facebook.com/whatthefundraising
YouTube: https://www.youtube.com/@malloryerickson7946
LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/
Website: malloryerickson.com/podcast
Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652
If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.
If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

Apr 22, 2025 • 28min
236: Leading With Bravery and Courage with Candice Mama
In this episode of What The Fundraising, Mallory is joined by Candice Mama, a global thought leader in forgiveness, healing, and post-conflict transformation. They dive deep into the heart of personal growth, resilience, and navigating challenges in life. Life isn’t always about figuring everything out. It’s about embracing vulnerability, learning from both success and failures, and stepping into the known with determination. In this episode, they discuss how to face hardships with courage, use feedback as a tool for improvement, and find the strength to rise above obstacles. Candice Mama is a passionate advocate for peace and reconciliation who has nearly a decade of experience in the NGO and MPO space. Having started her journey in an unexpected and deeply personal way sparked a deep commitment to understanding the impact of war and helping others break free from the pain of their pasts within her. She was praised by Vogue as one of the world’s top 33 most inspiring women alongside icons like Michelle Obama. She was also named among the Top 20 African women by the African Union and the United Nations. In this episode you will be able to,• Learn what bravery really means, and when it matters most.• Discover the potential of new technologies like Artificial Intelligence• Learn the intersection of ethics, equity, and emerging tech in a world of conflict.• See how nonprofits and social change leaders can embrace imperfection and still take action.• Discover self-coaching strategies for pushing through discomfort and doubt.Get all the resources from today’s episode here. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels.Stay aligned while working online with a seamless and secure payments experience for your donors and your team.Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone.Connect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Apr 15, 2025 • 28min
235: Building Long-Term Value Through Corporate Social Impact With Jeremy Brown
In this episode of What the Fundraising Podcast. Mallory is joined by Jeremy Brown, the visionary behind Social Impact World, a vibrant global community of over 2,000 corporate social impact professionals. Together, they explore what it takes to sustain social impact initiatives inside corporations, especially as the economic landscape shifts and companies reassess their values. Jeremy’s journey into social impact began after working in corporate America, where he saw a small priority on giving back. The spark of his passion for fostering social responsibility happened when he joined a startup with a Salesforce-inspired culture of volunteering. He founded Startups Get Back in 2014, eventually leading to Social Impact World, a platform where social impact leaders can connect, learn, and collaborate, leading to its first in-person conference in 2024. In this episode, you will be able to,
Learn about the challenge of isolation faced by the social impact leaders.
Discover the role of commitment in long-term relationships.
Learn how to transform social impact into a revenue generator.
Learn how to adapt to the evolving social impact landscape.
Get all the resources from today’s episode here. Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels.Stay aligned while working online with a seamless and secure payments experience for your donors and your team.Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone.Connect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point