What the Fundraising 263: Reframing Fundraising - Unlocking Donor Potential with a Data-Driven Approach with Karen Kelly
Oct 14, 2025
In this engaging discussion, Karen Kelly, Development Manager at the Anne Arundel County Food Bank and co-founder of Through the Heart, shares her journey from managing nonprofits to mastering fundraising. Karen emphasizes viewing donor asks as relationship-building investments rather than mere transactions. She busts the myth that fundraising is only for extroverts, highlighting how data-driven strategies can transform efforts, such as re-engaging lapsed donors through targeted messaging. Listeners will discover how to leverage clean data and storytelling to boost their nonprofit's fundraising potential.
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Journey From Founder To Fundraiser
- Karen co-founded Through the Heart after personal pregnancy loss and ran it for ten years while learning every nonprofit role herself.
- She later joined Anne Arundel County Food Bank, where a year of focused work made her realize she is a fundraiser.
Fundraising Is Diverse Work
- Fundraising requires many skills beyond front-facing charm and small talk.
- Karen learned data, planning, and strategy can drive fundraising success even for introverts.
Start By Listening On LinkedIn
- Engage with the fundraising community by following, commenting, and learning on LinkedIn before posting your own content.
- Use conversations and trainings to feel part of the community and reduce isolation.