Karen Kelly

In this engaging discussion, Karen Kelly, Development Manager at the Anne Arundel County Food Bank and co-founder of Through the Heart, shares her journey from managing nonprofits to mastering fundraising. Karen emphasizes viewing donor asks as relationship-building investments rather than mere transactions. She busts the myth that fundraising is only for extroverts, highlighting how data-driven strategies can transform efforts, such as re-engaging lapsed donors through targeted messaging. Listeners will discover how to leverage clean data and storytelling to boost their nonprofit's fundraising potential.