Stories With Traction

SHOW NOTES:SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.1st Episode2nd Episode3rd EPISODE SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss why you should write a book and some common objections people might have.  AMY LYNCH BIO: Amy is the founder and a writer at Fernling Creative, a premium writing agency that generates exceptional content in your voice because words sell everything.For more info, check out Amy HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

SHOW NOTES:SUMMARY: In this episode, Alicia Parr and Matt Zaun discuss a simple framework for motivating and aligning a team.FRAMEWORK MENTIONED:Affirm and reiterate beliefs, principles & values.Look what we’ve accomplished. We’ve done great things together already.(Localize to the audience whenever possible.)Acknowledge near term and current challenges.(Don’t happy-talk like things aren’t bad if they are. If things are bad or hard, then they are bad and hard. Simple.)(If things are good, talk about the new challenges that lie ahead to take things to the next level)Emphasize WE are ONE.  We are in this together.AND we have more to do together. We will get through this together.(When things are bad and hard, we get through it by coming together. Together we get through this time. Together.)Create a believable image of the future, describe the longer view, which is positive even if the timeline is uncertain.(Just because things are bad and hard now, doesn’t mean they will always be bad and hard.)By adhering to our beliefs, principles, values and stick together, we’ll build that better future.(When we come together and use our creativity, love, and support of each other, we will not only make it through, we will create a future even better than before.  Together, we create a better future.)Gratitude.(Sincere gratitude binds teams, soothes anxiety, and is the balm that we can’t overdose on.)ALICIA PARR BIO: Alicia is the owner of Performentor, which provides full-stack fractional HR services.For more info, check out Performentor here, and Alicia here.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

SHOW NOTES:SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.1st Episode2nd EPISODE SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss systems and creativity in book writing. AMY LYNCH BIO: Amy is the founder and a writer at Fernling Creative, a premium writing agency that generates exceptional content in your voice because words sell everything.For more info, check out Amy HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

SHOW NOTES:SUMMARY: In this episode, Eric Curtis and Matt Zaun talk about Eric’s adoption story and how climbing a physical mountain led him to climb another kind of mountain.ERIC CURTIS: Eric is the CEO and Managing Partner at Curtis Strategy.For more info on Eric:LinkedInWebsiteMATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

SHOW NOTES:SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss systems and creativity in book writing.SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.Episode #2 | Systems for Writing a BookEpisode # 3 | Why YOU Should Write a Book AMY LYNCH BIO: Amy is the founder and a writer at Fernling Creative, a premium writing agency that generates exceptional content in your voice because words sell everything.For more info, check out Amy HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

SHOW NOTES:SUMMARY: This is part of an FAQ series where Michelle Griffin and Matt Zaun discuss personal branding and strategic storytelling.MICHELLE GRIFFIN BIO: Michelle coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space.For more info on Michelle:LinkedInWebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

SHOW NOTES:SUMMARY: In this episode, Stephanie Crowe and Matt Zaun talk about growing your leadership skills.STEPHANIE CROWE BIO: Stephanie is the CEO of Learn.net. She is also a Best-Selling Author and Speaker.For more info on Stephanie:LinkedInWebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

SHOW NOTES:SUMMARY: In this episode, Craig & Karen Andrews and Matt Zaun unpack elements of their gut-wrenching hospital story.SYNOPSIS: YOU ARE NOT ALONE.If you feel… loss… guilt… anger… hurt... Craig and Karen wrote this book, Hope That Won’t Die, for you. The book is about their journey through a miraculous survival of the Delta-variant of COVID. Craig spent 25 days on the ventilator and was the first one to leave the ICU alive. If their experience is any beacon of truth, then part of that truth is that many people are struggling with guilt for things beyond their control. And it’s for those people that they’ve written this book. This podcast episode is an extension of the book and will give you a glimpse into their story. For more info, check out Hope That Won’t Die HEREEPISODE MENTIONED DURING SHOW: Navigating the Generational ShiftMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

SUMMARY: In this episode, Tressa McLaughlin and Matt Zaun discuss why Tressa is so excited to help her team and clients.TRESSA MCLAUGHLIN BIO: Tressa is the Co-Owner, President, and CEO of SOLV. For more info, check out Tressa HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

SUMMARY: In this episode, Brenda Reynolds and Matt Zaun talk about the 5 Frogs transformational journey and how it can be used to reflect on transitions we’re going through in life.BRENDA REYNOLDS BIO: Brenda Reynolds is a trusted organization and leadership consultant, executive coach, best-selling author, and international speaker specializing in guiding individuals and client organizations through periods of uncertainty--to navigate change, develop leaders, and foster resilience.For more info on Brenda:Website5 Frogs Transformation JournalMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.