Stories With Traction cover image

Stories With Traction

#143: Why Storytelling Works

Jan 24, 2025
16:02

SHOW NOTES:

SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema.

EPISODE #1 

EPISODE #2 SUMMARY: In this episode, Matthew Scura and Matt Zaun discuss why storytelling works.

MATTHEW SCURA: Matthew is the CEO & Co-Founder of Edge of Cinema.

EDGE OF CINEMA: Founded in 2009, Edge of Cinema is a leading video production and digital marketing agency in the Greater Philadelphia Area. They specialize in corporate, commercial, documentary, and live event video productions, digital ad campaigns, and online marketing.

MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. 

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode