
Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Latest episodes

Apr 18, 2022 • 46min
How to Survive Supply Chain Issues
SHOW NOTES:SUMMARY: In this episode, Josh Renicker shares stories regarding supply chain issues (changes), and how he overcomes them. JOSH RENICKER BIO: Josh is the Chief Operating Officer of Energy Access, which is the industry leader in battery charging technology. For more info, check out Josh here: https://www.linkedin.com/in/jkrenicker/https://www.energyaccess.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/

Apr 1, 2022 • 52min
The Man in the Ditch
SHOW NOTES:SUMMARY: In this episode, Mike Bassett and Matt Zaun talk about life-changing moments, and what happened when Mike found himself in a massive ditch. MIKE BASSETT BIO: Mike is the owner of the Bassett Firm in Dallas, Texas, and he’s the author of The Man in the Ditch.You can find more info on Mike’s book here:https://themanintheditch.com/For more info on Mike, check here:https://www.linkedin.com/in/mike-bassett-6600194/https://www.thebassettfirm.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/

Mar 13, 2022 • 49min
Radically Improve Your Public Speaking Skills
SHOW NOTES:SUMMARY: In this episode, Brenden Kumarasamy and Matt Zaun talk about how YOU can radically improve your public speaking skills. BRENDEN KUMARASAMY BIO: Brenden helps ambitious executives & coaches become TOP 1% communicators in their industries.For more info, check out Brenden here:https://www.linkedin.com/in/brendenkumarasamy/https://www.youtube.com/c/MasterTalkshttps://www.rockstarcommunicator.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/

Mar 4, 2022 • 42min
Personal Branding
SHOW NOTES:SUMMARY: In this episode, Michelle Griffin and Matt Zaun talk about the power of personal branding. MICHELLE GRIFFIN BIO: Michelle helps professionals and entrepreneurs step out and be seen as leaders in their space with her authority-focused personal branding and LinkedIn marketing coaching, speaking, and training programs.For more info, check out Michelle here:https://www.linkedin.com/in/michellebgriffin/https://yourbrandyourbusiness.com/https://podcasts.apple.com/us/podcast/the-business-of-you-personal-branding-for-modern/id1599654499MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/

Feb 26, 2022 • 55min
The Art of Casual Conversations on LinkedIn
SHOW NOTES:SUMMARY: In this episode, Dan Mott and Matt Zaun talk about the art of casual conversations on LinkedIn and how to leverage this to build relationships and land more business. DAN MOTT BIO: Dan Mott is the founder of SIX3MEDIA, and he is a LinkedIn Social Selling Strategist. Dan helps people turn content into followers and fans into customers. If you want to radically boost your sales, check out his course here | https://bit.ly/3BQ0oIWFollow Dan Mott on LinkedIn to see his insights on the power of LI | https://bit.ly/36MJ38xMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/

Feb 21, 2022 • 22min
Accelerate Alaska
SHOW NOTES:SUMMARY: In this episode, Ross Johnston, Joey Bosworth, and I talk about Accelerate Alaska’s mission, and how other community leaders can start their own conferences. ROSS JOHNSTON BIO: Ross is an entrepreneur, marketer, and ecosystem developer. He founded North By North, Accelerate: Alaska, Ignitor, and a few other events focused on making entrepreneurs prosper.For more info, check out Ross here:https://www.linkedin.com/in/johnstonross/JOEY BOSWORTH BIO: Joey is an operations leader with extensive experience in scaling teams and workflows through hyper-growth, and managing challenging regulatory environments. For more info, check out Joey here:https://www.linkedin.com/in/joey-bosworth/ACCELERATE ALASKA INFO: Accelerate focuses on the systems, competitive advantages, and industries that move the future forward for municipalities and regions that need a solid kick in the pants. It is more than a conference, it is an attitude adjustment where attendees feel like active participants in creating the future For more info, click here: https://www.accelerateak.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/

Feb 7, 2022 • 46min
SmartHustle vs. Those that are Spinning Their Wheels
SHOW NOTES:SUMMARY: In this episode, Ramon Ray and I talk about the difference between SmartHustle, and those that are just spinning their wheels. RAMON RAY BIO: Ramon is the author of Celebrity CEO - How Entrepreneurs Can Thrive by Building Community and a Strong Personal Brand. In addition, Ramon is a keynote speaker, and the founder of Smart Hustle Media. For more info, check out Ramon here:https://www.linkedin.com/in/ramonraysmallbiz/https://smarthustle.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/

Jan 26, 2022 • 33min
Cut YOUR Email Inbox by 43%
SHOW NOTES:SUMMARY: In this episode, Melissa Moody and I talk about Gated and how you can cut your email inbox by 43%!MELISSA MOODY BIO: Melissa is a Founder and the Head of Marketing at Gated, which is on a mission to improve email for everyone. For more info, check out the Gated website, and Melissa’s LinkedIn page | https://www.gated.com/https://www.linkedin.com/in/melissammoody/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. For more info, check out his video and LinkedIn page | https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/

Jan 9, 2022 • 41min
Focus on YOUR Health this Year
SHOW NOTES: It’s January. You promised yourself during the holidays that you would lose weight and get healthy in the New Year. You were so excited to start 2022 off right! For a week, you rocked it, but then it got tough. After a while, you set into your old ways and gave up on your New Year’s Resolution. .If this resonates with you, then this podcast episode is for YOU! .We've all been there. I bought into the lie that hitting a certain number on the scale = good health for years..Listen to this conversation with Jude Sullivan and me as he demystifies what true health is and how you can have an incredible year! Enjoy this episode!..You can find out more info on Jude Sullivan here | https://www.linkedin.com/in/judesullivan/

Jan 3, 2022 • 42min
The Picture of a CEO
SHOW NOTES: In this episode, I have a fascinating conversation with Sean Carter, the President, and CEO of NEACH. Not only do we talk about his story and business, but we talk about what it actually means to be a CEO. Unfortunately, Hollywood, our culture, and even business schools get the true picture of what it means to be a business leader wrong. In this episode, Sean explains. Enjoy! You can learn more about Sean and NEACH here:Personal LinkedIn: https://www.linkedin.com/in/sean-carter-aap-ncp-ba87104/Group LinkedIn Page: https://www.linkedin.com/company/neach/Website: https://www.neach.org/