
Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Latest episodes

Sep 9, 2022 • 31min
Purpose, Focus, Service
SHOW NOTES:SUMMARY: In this episode, James Witmer and Matt Zaun talk about how to create a company culture that is focused on service.JAMES WITMER BIO: James is the CEO of Witmer Public Safety Group, Inc., which is a company that provides personal protective equipment to first responders. Their brands include: TheFireStore, OfficerStore, and TheEMSstore.For more info, check out the Witmer Public Safety Group, Inc. here:https://wpsginc.com/https://www.thefirestore.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/

Sep 2, 2022 • 35min
Curiosity, Obsession, and Grit
SHOW NOTES:SUMMARY: In this episode, John Romanowich and Matt Zaun talk about what it truly means to take a great idea to market. They talk about grit, and how business leaders can create a company culture that is obsessed with trust and delivering value to their customers.JOHN ROMANOWICH BIO: John is the President and CEO of SightLogix, a company that focuses on smart thermal cameras with video analytics.For more info, check outhttps://www.sightlogix.com/https://www.linkedin.com/company/sightlogix/https://www.linkedin.com/in/john-romanowich-1213994/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/

Aug 26, 2022 • 40min
Surviving to Thriving in Leadership
SHOW NOTES:SUMMARY: In this episode, Dr. Tracy Stewart and Matt Zaun talk about the toll that leadership can take on someone’s mental health and what they can do to combat this challenge. How does one go from being stressed to creating a vibrant company culture? Find out in this episode.DR. TRACY STEWART BIO: Tracy is the founder of Constructive Wave Consulting, she’s a Vistage Chair, and she earned her doctorate in Clinical Psychology from the University of Virginia. She has a deep understanding of leadership, systems, strategy, and the inner workings of organizations. Tracy is on a mission to empower leaders, so they can thrive in their companies and in their communities.For more info, check out Tracy here:https://www.constructivewaveconsulting.com/*The “Is Your Company Ready for a Crisis?” episode that was referenced can be found here | https://storieswithtraction.buzzsprout.com/1781130/10862381-is-your-company-ready-for-a-crisisMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/

Aug 19, 2022 • 45min
Part 3 | How to Implement a Corporate Social Responsibility Strategy
SHOW NOTES:SERIES: This podcast episode is a part of the Corporate Social Responsibility (CSR) series on the Stories With Traction podcast. In the series, Dan Koval and Matt Zaun will talk about the WHAT, the WHY, and the HOW regarding CSR. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture through CSR. Enjoy these episodes!Check out the WHAT episode here | https://storieswithtraction.buzzsprout.com/1781130/10957192-part-1-what-is-corporate-social-responsibilityCheck out the WHY episode here | https://storieswithtraction.buzzsprout.com/1781130/10957192-part-1-what-is-corporate-social-responsibilitySUMMARY: In this episode (the HOW), Dan Koval and Matt Zaun talk about how you can implement a CSR strategy that works for your company. Before you listen to this episode, check out the WHAT, and the WHY episodes first.DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentley’s massive STEM grant program, which provides funds on behalf of all full-time colleagues to designate monetary support for STEM programs in their communities. In addition, Dan has spent over a decade as a "Big Brother" in the Beyond School Walls Big Brother Big Sister program, he's mentored numerous students through the Future City Competition, and he spent some time in Rwanda building a bridge over a river in a rural village.For more info, check out Dan Koval here | https://www.linkedin.com/in/daniel-koval/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/

Aug 12, 2022 • 42min
Part 2 | Why is Corporate Social Responsibility Important?
SHOW NOTES:SERIES: This podcast episode is a part of the Corporate Social Responsibility (CSR) series on the Stories With Traction podcast. In the series, Dan Koval and Matt Zaun will talk about the WHAT, the WHY, and the HOW regarding CSR. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture through CSR. Enjoy these episodes!SUMMARY: In this episode, Dan Koval and Matt Zaun talk about why Corporate Social Responsibility is so important to your business. Before you move on to the "why" make sure you listen to the "what" episode, so you have a clear understanding of what CSR is in the first place. Most companies get the "what" wrong, and it hurts their strategy. Once you have a clear grasp of what CSR is, now you can move on to the "why." You can find the WHAT episode here | https://storieswithtraction.buzzsprout.com/1781130/10957192-part-1-what-is-corporate-social-responsibility *After this episode, we will focus on the "how," where you can start to think about specific CSR strategies.DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentley’s massive STEM grant program, which provides funds on behalf of all full-time colleagues to designate monetary support for STEM programs in their communities. In addition, Dan has spent over a decade as a "Big Brother" in the Beyond School Walls Big Brother Big Sister program, he's mentored numerous students through the Future City Competition, and he spent some time in Rwanda building a bridge over a river in a rural village.For more info, check out Dan Koval here | https://www.linkedin.com/in/daniel-koval/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://www.linkedin.com/in/mattzaun/

Aug 5, 2022 • 44min
Part 1 | What is Corporate Social Responsibility?
SHOW NOTES:SERIES: This podcast episode is a part of the Corporate Social Responsibility (CSR) series on the Stories With Traction podcast. In the next 3 episodes, Dan Koval and Matt Zaun will talk about the WHAT, the WHY, and the HOW regarding CSR. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture through CSR. Enjoy these episodes!SUMMARY: In this episode, Dan Koval and Matt Zaun talk about what Corporate Socal Responsibility is and what it is not. Most companies that have a CSR Dept. get the "what" wrong, and they waste resources. You MUST get the what piece right if you want to get the most value out of your CSR.DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentley’s massive STEM grant program, which provides funds on behalf of all full-time colleagues to designate monetary support for STEM programs in their communities. In addition, Dan has spent over a decade as a "Big Brother" in the Beyond School Walls Big Brother Big Sister program, he's mentored numerous students through the Future City Competition, and he spent some time in Rwanda building a bridge over a river in a rural village.For more info, check out Dan Koval here | https://www.linkedin.com/in/daniel-koval/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/

Jul 29, 2022 • 31min
Gamification in Business
SHOW NOTES:SUMMARY: In this episode, Andrew Phelps and Matt Zaun talk about how using games can spur on more interaction with your team, and how this will lead to a company culture of storytelling.ANDREW PHELPS BIO: Andrew is the co-founder and CEO of IncentivePilot. He shows organizations, through games, how they can radically boost revenues and save time with enterprise incentive programs and sales contests.For more info, check out Andrew here | https://www.linkedin.com/in/andrewroyerphelps/*During the episode, Andrew mentioned that he was fascinated by ways to spike engagement during the middle of presentations, and how people are (contrary to popular belief) interested in understanding complex issues. For info on what he was referring to, check out Carmen Simon’s content here | https://www.linkedin.com/in/drcarmensimon/You can find Corporate Visions here | https://corporatevisions.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/

Jul 22, 2022 • 53min
Surge of Storytelling on LinkedIn
SHOW NOTES:SUMMARY: In this episode, Atlas Katari and Matt Zaun talk about how to get your mind in a creative state in order to have a surge of storytelling on LinkedIn. ATLAS KATARI BIO: Atlas is the owner of Katari Creative, which is a B2B creative marketing agency that focuses on bold branding - complete with your stories. For more info, check Atlas here:https://www.linkedin.com/in/atlaskatari/https://figureoutfreelancing.substack.com/OTHER LINKEDIN EPISODES:How to Connect the Dots on LinkedIn with Rachel Simon |https://storieswithtraction.buzzsprout.com/1781130/9644102-how-to-connect-the-dots-on-linkedin-with-rachel-simonThe Art of Casual Conversations on LinkedIn with Dan Mott | https://storieswithtraction.buzzsprout.com/1781130/10145561-the-art-of-casual-conversations-on-linkedin-with-dan-mottPersonal Branding with Michelle Griffin | https://storieswithtraction.buzzsprout.com/1781130/10185446-personal-branding-with-michelle-griffinMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/

Jul 15, 2022 • 31min
Culture of Giving
SHOW NOTES:SUMMARY: In this episode, Katherine O’Donnell and Matt Zaun talk about Corporate Social Responsibility and how companies can use this to not only help their communities but also win the talent war.KATHERINE O’DONNELL BIO: Katherine worked in the nonprofit sector for more than 17 years, and for 12 of those years she was the Director of Development and Communications. She understands the deep challenges that come with trying to raise necessary funds for good causes, as well as increasing visibility within the community and beyond. This is why she co-founded OP Creative Communications, LLC. Through her organization, she is bringing new ideas to light by providing creative solutions to many non-profit organizations and businesses.For more info, check out Katherine here:https://www.linkedin.com/in/katherine-s-odonnell-strategist/https://www.opcreativecommunications.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/

Jul 8, 2022 • 37min
Is Your Company Ready for a Crisis?
SHOW NOTES:SUMMARY: In this episode, Gina Furia Rubel and Matt Zaun talk about why every company needs a Crisis Response Team.GINA FURIA RUBEL BIO: Gina is the President and CEO of Furia Rubel Communications, Inc., where she specializes in High-Stakes Public Relations and Reputation & Crisis Management. Her organization was named the #1 Legal Marketing Agency in the entire Philadelphia region, where her team supports clients from all over the United States.For more info, check out Gina here:https://www.furiarubel.com/https://www.onrecordpr.com/https://www.linkedin.com/in/ginafuriarubel/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/