Stories With Traction

SHOW NOTES:SERIES: This podcast episode is a part of a series that unpacks the WHAT, the WHY, and the HOW behind copywriting. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture.SUMMARY: In this episode, Erin Geiger and Matt Zaun talk about WHY copywriting is so important for organizations to standout.*Before you listen to the WHY, make sure you check out the WHAT episode here |*The Gamification of Business episode that was referenced can be found here | https://storieswithtraction.buzzsprout.com/1781130/10955349-gamification-in-businessERIN GEIGER BIO: Erin is the founder of Muscle Creative, where she helps business leaders make powerful connections with their community through copywriting. Over the past 20+ years, she's written for and managed the editorial, content, and launch teams for brands within Fortune 500 corporations like CBS and technology powerhouses like CNET, with clients ranging from the Coca-Colas of the world to all of the major record labels to your fave household CPG brands.For more info, check out Erin here...https://www.linkedin.com/in/erinpatriciageiger/https://www.instagram.com/musclecreativeco/https://www.facebook.com/musclecreativeco/https://www.musclecreative.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://www.linkedin.com/in/mattzaun/

SHOW NOTES:SERIES: This podcast episode is a part of a series that unpacks the WHAT, the WHY, and the HOW behind copywriting. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture. Enjoy these episodes!SUMMARY: In this episode, Erin Geiger and Matt Zaun talk about WHAT copywriting even is in the first place.ERIN GEIGER BIO: Erin is the founder of Muscle Creative, where she helps business leaders make powerful connections with their community through copywriting. Over the past 20+ years, she's written for and managed the editorial, content, and launch teams for brands within Fortune 500 corporations like CBS and technology powerhouses like CNET, with clients ranging from the Coca-Colas of the world to all of the major record labels to your fave household CPG brands.For more info, check out Erin here...https://www.linkedin.com/in/erinpatriciageiger/https://www.instagram.com/musclecreativeco/https://www.facebook.com/musclecreativeco/https://www.musclecreative.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://www.linkedin.com/in/mattzaun/

SHOW NOTES:SUMMARY: In this episode, Chris Bogue and Matt Zaun talk about the power of “Yes, and…” and how you can utilize improv comedy concepts to radically improve your sales and marketing.CHRIS BOGUE BIO: Chris has written and directed for the famous improv comedy theater, The Second City, in Chicago.  Today he is a video coach specializing in sales and sketch comedy to help people connect with their target audience on video.  He teaches an improv-based approach to content creation and sales that is direct, supportive, and fun!For more info, check out Chris here:https://www.linkedin.com/in/chris-bogue/https://christopherbogue.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://www.linkedin.com/in/mattzaun/

SHOW NOTES:SERIES: This podcast episode is a part of a LinkedIn series with Dan Mott on the Stories With Traction Podcast.  In these episodes, Dan Mott and Matt Zaun will talk about the WHY, the WHAT, and the HOW regarding LinkedIn. By utilizing the concepts shared, you can radically enhance your sales and marketing. Enjoy these episodes!SUMMARY: In this episode, Dan Mott and Matt Zaun talk about HOW you can get maximum results on LinkedIn.Before you listen to this episode, check out the WHY episode here |And check out the WHAT episode here | DAN MOTT BIO: Dan Mott is the founder of SIX3MEDIA, and he is a LinkedIn Social Selling Strategist.  Dan helps people turn content into followers and fans into customers.If you want to radically boost your sales, check out his course here | https://bit.ly/3BQ0oIWFollow Dan Mott on LinkedIn to see his insights on the power of LI | https://bit.ly/36MJ38xMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://www.linkedin.com/in/mattzaun/

SHOW NOTES:SERIES: This podcast episode is a part of a LinkedIn series with Dan Mott on the Stories With Traction Podcast.  In these episodes, Dan Mott and Matt Zaun will talk about the WHY, the WHAT, and the HOW regarding LinkedIn. By utilizing the concepts shared, you can radically enhance your sales and marketing. Enjoy these episodes!SUMMARY: In this episode, Dan Mott and Matt Zaun talk about WHAT you can do to get maximum results on LinkedIn.Before you listen to this episode, check out the WHY episode here |DAN MOTT BIO: Dan Mott is the founder of SIX3MEDIA, and he is a LinkedIn Social Selling Strategist.  Dan helps people turn content into followers and fans into customers.If you want to radically boost your sales, check out his course here | https://bit.ly/3BQ0oIWFollow Dan Mott on LinkedIn to see his insights on the power of LI | https://bit.ly/36MJ38xMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://www.linkedin.com/in/mattzaun/

SHOW NOTES:SERIES: This podcast episode is a part of the LinkedIn series with Dan Mott on the Stories With Traction Podcast.  In the next 3 episodes, Dan Mott and Matt Zaun will talk about the WHY, the WHAT, and the HOW regarding LinkedIn. By utilizing the concepts shared, you can radically enhance your sales and marketing. Enjoy these episodes!SUMMARY: In this episode, Dan Mott and Matt Zaun talk about WHY you should be focusing more of your marketing efforts on LinkedIn, and why it's such a powerful tool. DAN MOTT BIO: Dan Mott is the founder of SIX3MEDIA, and he is a LinkedIn Social Selling Strategist.  Dan helps people turn content into followers and fans into customers.If you want to radically boost your sales, check out his course here | https://bit.ly/3BQ0oIWFollow Dan Mott on LinkedIn to see his insights on the power of LI | https://bit.ly/36MJ38xMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://www.linkedin.com/in/mattzaun/

SHOW NOTES:SUMMARY: In this episode, Krystal Proffitt and Matt Zaun talk about the power of sharing stories on a podcast.KRYSTAL PROFFITT BIO: Krystal owns Proffitt Media, where she specializes in helping entrepreneurs start, launch, and market their content through podcasts.For more info, check out Krystal here:https://krystalproffitt.com/https://www.youtube.com/c/KrystalProffittMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/ 

SHOW NOTES:SUMMARY: In this episode, Celeste Berke Knisely and Matt Zaun talk about LinkedIn (LI) strategy and how you can position your company on LI to get incredible results.CELESTE BERKE KNISELY BIO: Celeste is the VP of Sales, Training & Operations at TLR Consulting Group. She is on a mission to empower organizations to leverage their online authority to start more conversations that convert into referrals, increase revenue streams and create long-lasting results.For more info, check out Celeste here:https://www.linkedin.com/in/celesteberke/https://www.tlrconsultinggroup.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/ 

SHOW NOTES:SUMMARY: In this episode, Josh Rudegeair and Matt Zaun talk about marketing tips, tricks, and techniques to get your company more exposure.JOSH RUDEGEAIR BIO: Josh is a marketing expert, and is the Senior Manager of Corporate Marketing at Ascension.  He successfully launched a podcast that hit #1 in the United States (all podcasts, all categories), designed multiple billboards in Times Square, created a lead generation machine (collecting hundreds of thousands of leads), and produced multi-million dollar year growth in top-line revenue.For more info, check out Josh here:https://www.linkedin.com/in/josh-rudegeair/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/ 

SHOW NOTES:SUMMARY: In this episode, Britta Blanski and Matt Zaun talk about why your employees should be sharing their stories on LinkedIn.BRITTA BLANSKI BIO: Britta is the owner of Britta June & Co., where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.For more info, check out Britta here:https://www.linkedin.com/in/brittablanski/https://www.instagram.com/brittajuneco/https://brittajuneandco.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://youtu.be/pflQtzgP7X0https://www.linkedin.com/in/mattzaun/https://mattzaun.com/