The Social Academic | Online Presence for Professors with Jennifer van Alstyne

Ruth C. White, PhD joined YouTube with the goal of getting on TV. Her 1st YouTube video landed her on The Today Show, and she's booked recurring TV spots since. Learn how.Read on The Social Academic

In this interview I chat with scientist and STEM website designer Brittany Trinh. And this one's on video! Dive into this chat about all things websites.Read on The Social AcademicIn 2024, Brittany and I love to collaborate. Let's chat about personalizing a Team VIP Day where make your personal academic website or research lab website for you. We're here to help you too. Schedule a no pressure Zoom call with Jennifer to talk about working together.

Chris Cloney, PhD of GradBlogger and DustSafetyScience joins me to talk about how his grad school research blog has grown into an independent research company. Then he answers your questions about blogging.

Jacklyn Lord manages marketing and communications for the Society for Scholarly Publishing. She loves pop culture and social media. We talk online identity in this interview and her advice for scholarly writers like you.Read on The Social Academic

Andrew Paulsen is a senior educational advisor and doctoral candidate who loves to travel A doctoral candidate at Vanderbilt University, Andrew Paulsen is making strides to change education in America. In this interview we talk about his travels across the United States in his role as a senior educational advisor at Agile Mind. And how he used social media during his Fulbright in Asia.Read on The Social Academic

Melanie Bruce, a marketing professor and entrepreneur, discusses her successful transition from academia to sustainable entrepreneurship. She highlights how her academic background enhances her entrepreneurial ventures, particularly in supporting eco-friendly businesses. Insightfully, she shares her strategies for balancing teaching, personal life, and business growth while emphasizing the significance of social media for fostering connections. Melanie also dives into the importance of personal branding, genuine engagement, and addressing challenges like greenwashing in the sustainability sector.

Norman Eng, EdD teaches educators to communicate with their audiences. We talk balancing teaching with being a business owner. And, how self-publishing can be a great option for academics. As I close out this season of The Social Academic, I’m sharing with you two awesome professional development people. Norman Eng, owner of EDUCATIONxDESIGN is first up. Read on The Social Academic

Lauren Smart is a journalist and professor of practice. I met Lauren a couple years ago when she was an invited judge for Critical Mass in Shreveport, Louisiana. We got to chatting about social media, how quickly the ‘algorithms,’ or rules of operation change. I knew she’d be a great guest for The Social Academic. In this academic interview, Lauren and I talk about her courses and teaching practices at Southern Methodist. And we talk about her work with Storytellers Without Borders, an initiative at the Dallas Public Library that helps train future journalists. Read on The Social Academic

Walter D. Greason, PhD is a historian, educator and urbanist. He is Chair of the Department of Educational Counseling and Leadership at Monmouth University, helping to shape future educational leaders. “In my new role, I get to basically teach principals and superintendents how to build very effective schools and school districts.” You’ve probably encountered Walter’s tweets at one point or another if you’re a regular on #AcademicTwitter. With a community of over 26k on Twitter alone, Walter is prolific on social media. In this chat, I ask about his research and work with The Wakanda Syllabus and Afrofuturism. Read on The Social Academic

Sophie recently finished up her PhD in molecular biology and is now a science communications officer for the London Institute of Medical Sciences (LMS). There she does everything from writing the news, managing social media, and even video editing. Sophie runs the blog Soph Talks Science, which won the 2018 UK Blog Awards. In this chat, I ask about about her social media life. And about her plans for the blog now that it’s 3. Read on The Social Academic