The Social Academic | Online Presence for Professors with Jennifer van Alstyne Melanie Bruce of The Leveraged PhD Talks Instagram
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Dec 20, 2019 Melanie Bruce, a marketing professor and entrepreneur, discusses her successful transition from academia to sustainable entrepreneurship. She highlights how her academic background enhances her entrepreneurial ventures, particularly in supporting eco-friendly businesses. Insightfully, she shares her strategies for balancing teaching, personal life, and business growth while emphasizing the significance of social media for fostering connections. Melanie also dives into the importance of personal branding, genuine engagement, and addressing challenges like greenwashing in the sustainability sector.
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Balancing Academia and Entrepreneurship
- Melanie balances her full-time marketing professor role with entrepreneurial side projects.
- She helps sustainable ecological businesses and is developing a new product in parallel.
Synergy Between Teaching and Business
- Academic teaching benefits from real-world business experience and vice versa.
- Research knowledge enhances entrepreneurial effectiveness, creating mutual reinforcement.
Effective Time Management Strategies
- Structure your day with lists and schedule work when you function best.
- Use flexibility to batch tasks and allow grace for slower progress.