Melanie Bruce, a marketing professor and entrepreneur, discusses her successful transition from academia to sustainable entrepreneurship. She highlights how her academic background enhances her entrepreneurial ventures, particularly in supporting eco-friendly businesses. Insightfully, she shares her strategies for balancing teaching, personal life, and business growth while emphasizing the significance of social media for fostering connections. Melanie also dives into the importance of personal branding, genuine engagement, and addressing challenges like greenwashing in the sustainability sector.
