Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this episode, Claus Lauter and sourcing expert Omer Sasson discuss the critical aspects of sourcing from Asia, including the importance of having backup suppliers, the process of finding and verifying suppliers, navigating tariffs, and understanding cultural differences in communication. Omer shares his insights on how to improve sourcing strategies to boost margins and profits, emphasizing the need for thorough research and the value of working with experienced professionals in the field.Topics discussed in this episode:  Why having only one supplier is the biggest sourcing mistake. Why contacting hundreds of suppliers ensures competitive pricing. What the four-phase sourcing process entails for success. Why backup suppliers must be developed before emergencies. How factory direct isn't always better than trading companies. What countries like Vietnam and India offer as China alternatives. Why cultural differences vary drastically across Asian regions. How moving to premium countries can increase product value. What landed cost reveals about true profitability. Why assuming miscommunication prevents costly supplier mistakes. Links & Resources Website: https://thesassoncompany.com/ LinkedIn: https://www.linkedin.com/in/omer-sasson-sourcing-qc-trade/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/9raat2n5______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we explore cart abandonment - one of e-commerce's biggest challenges. With 89% of shoppers leaving without buying, this costly problem affects every online store.  Our guest Menachem Schechter, Head of BZ Marketing Agency and Co-founder of CartKeeper, shares how AI can help recover lost sales. He explains the main reasons customers abandon their carts and demonstrates how smart AI assistants can answer questions in real-time, leading to 28-45% cart recovery rates across different industries. Topics discussed in this episode:  Why 89% of shoppers abandon carts—and how to stop it. How AI assistants prevent cart abandonment early. Why real-time WhatsApp chat lifts conversions. What causes most cart drop-offs—and how AI solves it. How CartKeeper keeps shoppers ready to buy. Why old chatbots fail—and AI assistants succeed. How AI chats in any language without store changes. Why cart recovery outperforms ad spend. What 45% cart recovery looks like with AI. How flat pricing makes CartKeeper accessible to all stores. Links & Resources Website: https://cartkeeper.co/ Shopify App Store: https://apps.shopify.com/sp-recovery-monkey Facebook: https://www.facebook.com/profile.php?id=61567217097073 Get access to more free resources by visiting the show notes athttps://tinyurl.com/y9pspczc______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this Ecommerce Summer School archive episode, we explore how AI is changing paid advertising for online stores. Drew Smith, co-founder of upp.ai, explains how artificial intelligence can automate these tasks. He shares how their product data platform helps businesses show more products to customers and increase sales. Drew discusses real success stories where companies went from showing only 3% of their products to 84% visibility.Topics discussed in this episode:  Why retailers struggle to align paid media campaigns with evolving AI-driven ad platformsHow AI is transforming Google Ads from manual control to machine learning black boxesWhat makes Performance Max campaigns difficult to manage for non-technical marketersWhy most retailers fail to activate more than 20% of their product inventory in paid adsHow reinforcement learning leads Google to over-optimize for a small segment of productsWhat a Product Data Platform is and how it complements Google’s ad algorithmsWhy large inventories and high ad spend are critical for effective AI optimizationLinks & Resources Website: https://upp.ai/LinkedIn: https://www.linkedin.com/company/upp-ai/X/Twitter: https://x.com/upptechnologiesGet access to more free resources by visiting the show notes athttps://tinyurl.com/2b6hv8ph______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this Ecommerce Summer School archive episode, we explore the challenges of growing an e-commerce business from small to big. Leonardo Caracas, Partner at Jump Ventures, shares proven strategies for scaling companies to eight figures. He discusses the key metrics that show if a business is ready to grow, common problems entrepreneurs face, and real examples of massive growth. Learn about the four important numbers every business owner should track and discover why most companies struggle with marketing when trying to scale up.Topics discussed in this episode:  Why most e-commerce companies struggle with marketing during growthHow four key metrics determine if a business is scalableWhat it takes to achieve 20x revenue growth in one yearWhy 4.7-star reviews indicate true product-market fitHow raising AOV from $35 to $75 improves profitabilityWhat three obstacles block growth from $1M to $10MWhy 30% repurchase rate signals strong customer valueHow Jump Ventures' three-step process transforms foundersWhat financial changes support rapid e-commerce scalingWhy most businesses need growth expertise to break throughLinks & Resources Website: https://www.jumpventures.co/LinkedIn: https://www.linkedin.com/in/leonardocaracas/Get access to more free resources by visiting the show notes athttps://tinyurl.com/3dw9576a______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this Ecommerce Summer School archive episode, we talk about why website speed matters so much for online stores. When sites load too slowly, 90% of shoppers will leave and go somewhere else. Our guest is Darin Archer, Vice President of Product Strategy at Yottaa.com. He explains how third-party apps can slow down your site and shares simple ways to make pages load faster. Darren also talks about how speed improvements can boost sales by 6-12% or more. This is a must-listen for anyone running an online business.Topics discussed in this episode:  Why 90% of consumers leave slow-loading websitesHow e-commerce sites average 60 third-party apps that hurt performanceWhat real user monitoring shows versus office testingWhy third-party apps cause 75% of page load time and 70% of performance issuesHow proper sequencing works like an orchestra instead of a school bandWhat 6-12% conversion rate improvements look like with speed optimizationWhy the 3-second rule varies by brand type and productHow Perry Ellis got 15% conversion lift from 37% speed improvementWhat $5-10 million revenue businesses should prioritize for quick winsWhy site speed optimization offers the best ROI with payback in weeksLinks & Resources Website: https://www.yottaa.com/Shopify App Store: https://apps.shopify.com/rapid-insiteLinkedIn: https://www.linkedin.com/company/yottaa/Twitter: https://twitter.com/yottaaGet access to more free resources by visiting the show notes athttps://tinyurl.com/tz65hvd4______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this Ecommerce Summer School archive episode, we explore simple email marketing strategies that can boost your store's revenue.Joining us is Sergey Sapelnyk, co-owner at Bedford Marketing. Sergey shares his experience sending over 80 million emails annually and reveals the biggest mistakes DTC brands make with email marketing. Learn about mobile-first email design, optimal sending frequency, effective pop-up strategies, and how to build stronger customer relationships through better email campaigns.Topics discussed in this episode:  Why mobile emails need clear designsHow visual emails increase engagementWhat makes pop-ups boost listsWhy email frequency drives revenueHow CTAs enhance email clicksWhat DTC email mistakes to avoidWhy testing pop-ups for revenueWhy emotional emails create impactLinks & Resources Website: https://www.bedfordmarketing.co/LinkedIn: https://www.linkedin.com/in/sergeysapelnyk/X/Twitter: https://x.com/BallinFilGet access to more free resources by visiting the show notes athttps://tinyurl.com/55r7hxvw______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we explore how TikTok Shop is changing online shopping and what brands need to know to succeed. Alex Nisenzon is the CEO of Charm.io, a platform that tracks over 4 million direct-to-consumer and TikTok Shop brands. He shares key data insights about what works and what doesn't on TikTok Shop, including why brands need to work with thousands of creators to drive real sales. Learn about the biggest product categories, pricing strategies, and how TikTok Shop compares to Amazon and other platforms. Topics discussed in this episode:  Why TikTok Shop is growing faster than Amazon. How creators, not brands, drive TikTok sales. Why impulse buys lead on TikTok—for now. What makes TikTok videos drive sales. How to prep for TikTok Shop with data. Why mid-size brands win on TikTok. What price points work best on TikTok. How Charm.io tracks TikTok Shop trends. What bundling and creator tactics work. Why TikTok boosts both sales and awareness. Links & Resources Website: https://www.linkedin.com/in/nisenzon/ LinkedIn: https://www.linkedin.com/company/charm-io/ X/Twitter: https://twitter.com/CharmAnalytics Get access to more free resources by visiting the show notes athttps://tinyurl.com/2mf3ex8r ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we explore how artificial intelligence is changing the business world and what it means for entrepreneurs. Host Claus Lauter shares his thoughts on both the good and bad sides of AI. Many people worry that AI could take their jobs or hurt their businesses. Claus explains how entrepreneurs can work together to turn AI from a threat into a helpful tool. The episode also introduces The Exchange—a new community program designed to help business owners and freelancers adapt to the AI era. Sign up for the free waiting list at https://ecommercecoffeebreak.com/exchange Topics discussed in this episode:  Why fear of AI is holding entrepreneurs back. How AI is replacing entry-level and freelance jobs. Why burnout and imposter syndrome are so common. What business owners must do to stay competitive. Why AI should be your partner, not your threat. How AI boosts content, speed, and productivity. What to avoid with overhyped AI tools. Why community matters more in the AI era. How ‘The Exchange’ helps you pivot with AI. What you gain from joining a future-focused group. Links & Resources The Exchange Waiting list: https://ecommercecoffeebreak.com/exchange Website: https://ecommercecoffeebreak.com/ LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/ X/Twitter: https://twitter.com/ecomcoffeebreak Instagram: https://www.instagram.com/ecommercecoffeebreak/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/4z4392c9 ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we dive into why 98% of online store visitors don’t buy and how to fix it. Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale. He shares simple strategies to boost conversions, build trust, and grow your store. Topics discussed in this episode:  Why fixing conversions matters more than more traffic. What theme mistakes silently hurt your sales. Why clarity beats persuasion in e-commerce. How filters and menus boost category conversions. What checkout tweaks lift sales fast. How one post-purchase question reveals issues. Why AI boosts teams, not replaces them. How customer language improves descriptions. What a $60M growth story teaches about scaling. Why now is the best time to start e-commerce. Links & Resources Website: https://buildgrowscale.com/book-a-call LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom X/Twitter: https://x.com/BuildGrowScale Instagram: https://www.instagram.com/build.grow.scale Get access to more free resources by visiting the show notes athttps://tinyurl.com/367rhzxy ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we dive into how website building can be simple for anyone, even if you're not a tech expert. Discover how modern tools help small businesses and Shopify store owners create professional webpages without hiring developers. You’ll hear from Bogdan Condurache, Co-founder and Chief Product Officer at Brizy, as he shares his mission to make pro-level design tools simple and accessible for everyone. Topics discussed in this episode:  Why building websites is hard for beginners—and how Brizy makes it easy. How Brizy lets anyone design sites with drag-and-drop, no coding needed. What Brizy’s Shopify app adds beyond basic themes and templates. Why Brizy Cloud is a cheaper, simpler alternative to Shopify. How Brizy uses AI and Google data to build full sites in seconds. Why built-in popups and marketing tools give Brizy an edge. What Brizy does to keep websites fast and SEO-friendly. How agencies use Brizy’s white-label tools for their clients. Why syncing content across WordPress, Cloud, and Shopify matters. What’s stopping you from launching—Brizy helps you start fast. Links & Resources Website: https://www.brizy.io/ Shopify App Store: https://apps.shopify.com/brizy-1 LinkedIn: https://www.linkedin.com/in/bogdan-condurache-31ba747/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/y46r68hs SUPPORT OUR SPONSORThis episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/