In this Ecommerce Summer School archive episode, we explore simple email marketing strategies that can boost your store's revenue.
Joining us is Sergey Sapelnyk, co-owner at Bedford Marketing. Sergey shares his experience sending over 80 million emails annually and reveals the biggest mistakes DTC brands make with email marketing.
Learn about mobile-first email design, optimal sending frequency, effective pop-up strategies, and how to build stronger customer relationships through better email campaigns.
Topics discussed in this episode:
- Why mobile emails need clear designs
- How visual emails increase engagement
- What makes pop-ups boost lists
- Why email frequency drives revenue
- How CTAs enhance email clicks
- What DTC email mistakes to avoid
- Why testing pop-ups for revenue
- Why emotional emails create impact
Links & Resources
Website: https://www.bedfordmarketing.co/
LinkedIn: https://www.linkedin.com/in/sergeysapelnyk/
X/Twitter: https://x.com/BallinFil
Get access to more free resources by visiting the show notes at
https://tinyurl.com/55r7hxvw
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