EUVC

Welcome back to another episode of the EUVC podcast. Today, we are discussing all things marketing in venture capital, such as:narrative developmentthesis developmentmeasuring marketing activitiescontent creation for a VC firmpositioning and its role in fund strategyAI impact on marketing & future trends in 2024Our guests for this talk are Natasha Lytton, Director at Seedcamp, Vincent Touati-Tomas, Head of Marketing at Northzone, and Jeroen van Doornik, aka JD, among friends, co-founder & General Partner of Pacenotes.Before diving into the podcast itself, we also want to mention that we have already published two episodes on a similar topic with Natasha and Vincent that you can check out on EUVC.Go to eu.vc for our core learnings and the full video interview 👀Chapters:00:02 Marketing in Venture Capital04:39 Crafting a Unique Identity for VC Firms06:20 Balancing Differentiation and Credibility15:12 Marketing Strategies for Emerging Managers17:37 Thought Leadership and Thesis Development34:06 The Role of AI in Venture Capital36:35 Privacy and Confidentiality in AI Usage37:29 The Role of AI in Content Creation38:36 Using Templates and AI for Productivity40:10 Data Ownership and Privacy Concerns43:12 GDPR and Its Impact on Marketing45:05 Challenges in Marketing Strategies48:53 Brand and Strategy for VCs53:14 Measuring Marketing Effectiveness58:44 Reputation Management in VC Firms01:07:08 Transparency and Performance in Venture Capital

Rodrigo Ferreira, Investment Director at Vinthera, discusses co-investing strategies with emerging managers, evaluating fund performance, portfolio construction, and the art of building a concentrated portfolio. He also talks about relationship building in venture capital and the importance of diligence in partnerships.

David Dana, Head of VC Investments at EIF, discusses evaluating emerging managers, challenges in deep tech investments, assessing company performance, co-investors, and the importance of a strong fund model in the venture capital industry.

Join us as Tom Wilson from Seedcamp and Anthony Danon from Cocoa talk to Leng Lee, angel investor, co-founder & Chief Product Officer at Oui Therapeutics.Leng was previously the first employee at Codecademy where he was the Head of Product, before joining MongoDB as the Director of Product (Cloud). He later spent a year as a Research Fellow at the Columbia University Centre for Anxiety and Related Disorders, developing a virtual reality product for social anxiety.Leng is an Expert-in-Residence at Seedcamp, Europe’s leading seed investor. He is an active angel investor through Seedcamp, and the accelerator program Pioneer, and is an advisor to a number of SaaS companies. He is also on the product advisory board for Cambridge University Press.Go to eu.vc for our core learnings and the full video interview 👀Chapters:00:54 Leng's Journey into Angel Investing01:01 From Academia to Tech: A Career Transition04:16 Expanding Horizons: MongoDB and Beyond05:25 Advising Startups and Navigating the Ecosystem06:22 The Leap into Angel Investing07:23 Learning from Early Investment Experiences09:35 Developing an Investment Philosophy16:11 Evaluating Founders and Startups17:53 Evaluating Founders: The Art of Storytelling18:40 The No-Go Zone: Clarity and Engagement in Pitching19:21 Healthcare Investment Trends and Challenges22:28 Local vs Global: Angel Investing Perspectives23:11 The Dual Life: Balancing U.S. and UK Ventures25:24 Core Learnings from Angel Investing28:30 Supporting Founders: The Angel Investor's Dilemma

Today, we have Natasha Lytton with us.Natasha is the Director of Brand at Seedcamp, where she runs all things brand, network strategy, and post-investment activities. She creates the infrastructure and runs the team to support the portfolio of the fund that stands for over +460 companies. She loves discovering and helping to build startups that have the potential to radically change the future and who are shaping the world we want to be part of.Seedcamp first launched in 2007 to support European entrepreneurs in truly competing on a global scale. With investments in over 460 companies including publicly listed Romanian-founded, UiPath, Wise, and unicorns Revolut, wefox, and Pleo. Carlos is a published author, fellow podcaster and has been on the Forbes Midas List as one of the most influential VCs in Europe for more or less as long as yours truly has been alive.Go to eu.vc for our core learnings and the full video interview 👀Chapters:00:06 Journey from Startup Founder to Seedcamp Marketing05:57 Balancing Professional Growth and Parenthood16:04 Marketing in Venture Capital: Strategy and Impact22:09 Communicating with Clarity: Seedcamp's Approach to Messaging27:59 Strong Brand Identity in Venture Capital28:12 Navigating Brand Evolution and Market Positioning29:12 Reflecting on Seedcamp's Legacy and Future Direction30:37 Brand Alignment and Operational Practices31:37 The Continuous Evolution of Brand Strategy32:54 Challenging Operational Norms for Brand Integrity34:27 Embedding Marketing and Branding Across the Firm37:14 Content Creation: Strategy and Execution40:04 Supporting Founders with Seedcamp's Marketing43:48 Seedcamp’s Approach on Performance Marketing and KPIs57:11 Adapting to Change: The Evolution of Seedcamp's Community Engagement

Clare Murray, Co-founder of Blume Equity, discusses investing in sustainable tech companies like Sensorfact and Aerones. She talks about bridging the funding gap in European climate tech, frustrations with early stage VCs, and the importance of timing for market entry.

David Bateman, Managing Partner at Claret Capital Partners, discusses the role of debt in European venture-backed businesses, optimal timing for venture debt, sector-specific strategies, key players in the European venture debt ecosystem, and advice for emerging VCs. He also shares insights on the European venture landscape and building relationships with VCs and entrepreneurs.

Carlos Espinal, Managing Partner of Seedcamp, and Johannes Keienburg, Co-founder of Cakewalk, discuss the evolution and future of access control management. They explore the importance of access management processes, data security challenges, and the integration of SaaS products for enhanced security. The conversation delves into role-based access, early security steps for founders, and envisioning the future organization with Cakewalk.

Michael Smith, GP of Regenaration VC Fund II shares his unique journey from DJ to VC. Topics include branding in venture and music, specialization in climate tech investing, the role of LPs and celebrities, corporate partnerships, and impact goals.

Celebrating one of the finalists in the Firm of The Year-category at this year’s European VC Awards, this episodes dives deep with Stephen Chandler, Co-founder & Managing Partner of Notion Capital. With 1.1 bn€ under management and 5 flagship funds under their belt, Notion is one of Europe’s absolute top firms and in this episode, Stephen dives into a level of detail rarely seen discussing everything from the guiding principles building Notion to the process and learnings from raising their latest fund. I highly encourage you to read Stephen’s notes below and tune in for this episode. I truly think this is one of our best to date. Notion at glimpse:Fund Name: Notion CapitalFund size: €300m (Fund V)AUM: €1.1bnHQ Country: UKTarget Stage: Series A focus, but invest across pre-seed to growthTarget Geography: Pan EuropeanTarget Sector/Vertical: Business Software & FintechNotable Investments: CurrencyCloud, Easol, GoCardless, Mews Systems, Paddle, Upvest, YulifeFrom the principles building Notion to the learnings from raising fund V oversubscribed and the decision to clone his dog, this episode is one of our best to date. Don't miss Stephen's notes on eu.vc - they're legendary.Big shout out to our Firm of The Year Sponsor Haynes Boone.And you don't have to take it from themselves, take it from one of their long term clients, Joe Schorge: "Having worked together for many years now, they fully understand the Isomer ethos and process, and we really appreciate the value that this long-term relationship brought to this mandate from start to finish. We look forward to continuing to work with Karma, Ronan, Will and the rest of team.”  Naturally, we’re incredibly excited about having the Haynes Boone team with us as sponsors of the Firm of The Year Awards - yet another testament to their support for the EUVC ecosystem. We strongly encourage you get in touch with Karma and the team for a great experience 🔥