EUVC E439 | Jim Pulcrano, IMD Business School: Educating LPs and Demystifying the Venture Mindset
Apr 4, 2025
51:32
In this episode, Andreas Munk Holm talks with Jim Pulcrano, an entrepreneur turned venture capital educator and professor at IMD Business School. Jim shares how his early startup experience in Switzerland pulled him into the orbit of venture capital back when the ecosystem was still in its infancy. He talks about creating IMD’s VC Asset Management Program, which aims to give LPs a crash course in venture, teaching them both the appeal and the real difficulty of being a GP. It’s a fresh look at how education can bridge the knowledge gap between conservative allocators and the fast-moving world of startups.
Jim also shares what he’s learned running IMD’s startup competition and Swiss scale-up programs. He shares insights from his research into VC behavior, like why less experienced investors are often eager to lead rounds while mid-career ones take a backseat. He explains why experienced GPs tend to source proactively and why most avoid relying too much on HR assessments when evaluating founders.
Chapters:
Jim also shares what he’s learned running IMD’s startup competition and Swiss scale-up programs. He shares insights from his research into VC behavior, like why less experienced investors are often eager to lead rounds while mid-career ones take a backseat. He explains why experienced GPs tend to source proactively and why most avoid relying too much on HR assessments when evaluating founders.
Chapters:
- 01:38 Jim's Journey into Venture Capital
- 02:42 Creating the VC Asset Management Program
- 03:37 Challenges and Strategies in Educating LPs
- 07:24 Understanding Pension Fund Managers
- 16:40 The IMD Starter Competition
- 18:29 Swiss Startups and Silicon Valley
- 20:04 European vs. US Entrepreneurial Ambitions
- 22:50 Can You Teach Venture Capital?
- 25:38 Recognizing Entrepreneurial Potential
- 26:04 Swiss Scale-Up Program Overview
- 26:32 Challenges in Scaling Up
- 27:16 Leadership in Scaling Companies
- 28:05 Venture-Backed vs. Bootstrapped Startups
- 28:57 Founder-Led Companies and VC Opinions
- 31:41 VCs and Lead Investors
- 36:33 VC Experience and Investment Strategies
- 41:17 Evaluating Founders and Teams
- 46:18 Outbound Sourcing by Experienced VCs