Embodied CEO
Emily Hirsh
MARKETING THAT ACTUALLY WORKS.
If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
Episodes
Mentioned books
Feb 11, 2020 • 18min
150- Strategies For Marketing Live Events
Thinking about planning a live event in 2020? In this episode, I'm taking you step-by-step through my thought process, including what works + doesn't work in the online "influencer" space right now. PLUS, I'll share 1 MAJOR misconception about marketing a live event, my 3 keys to SOLD OUT success, and why it's *worth* it… (even though you likely won't MAKE BANK)
Feb 6, 2020 • 17min
149- Nurturing In Your Marketing
The reality is, most of your sales will come from someone who has multiple touch points with your brand. But not everyone strategizes for this! My company uses intentional + strategic nurture campaigns to build trust with the people who don't buy the first time. Because eventually they'll be ready - and we'll be top of mind. In this episode, I'll explain how + why nurturing your audience is vital to optimizing your funnel + your sales.
Feb 4, 2020 • 19min
148- Very Few Entrepreneurs Are Able To Do This
Very few entrepreneurs are able to have the level of focus necessary to master + scale a marketing strategy. Because, quite frankly - it's hard to whittle down the good ideas that keep coming, to only a few that you put every ounce of dedicated work into… for years (not months! years). In this episode I talk about why this is one of THE hardest things we do as entrepreneurs +why it's entirely necessary.
Jan 30, 2020 • 17min
147- Ignite Your Impact Is Here!
My new book, "Ignite Your Impact," is out today! This 100+ page explanation of "holistic" marketing strategy is the culmination of 5+ years in the digital marketing world… with thousands of hours behind-the-scenes, for hundreds of influencer clients, with millions of dollars in ad spend. And in this 15-minute episode, I'll share WHO this book is for, WHY it's about more than Facebook ads, and WHAT is included (to ensure you take action on your marketing now!).
Jan 28, 2020 • 21min
146- Entrepreneur Intuition
If you're the CEO of your company, you've likely used what I'm calling, "entrepreneur intuition," to get there. (And if you're not quite "there" yet, wherever you want to be - you'll need this mindset to get going!)
Jan 23, 2020 • 17min
145- Let Your Numbers Tell A Story
You know you need to track data to know whether your marketing efforts matter… But, do you know which numbers to track + WHY? Every metric you (or your ads agency) track should tell a story about what's going on behind-the-scenes. That's what will point you in the direction of where to focus your problem-solving skills next. In this episode I'll walk you through the actual spreadsheet we use to track funnel + ad performance, plus I'll explain 3+ common problems to troubleshoot.
Jan 21, 2020 • 19min
144- Your Marketing Is Only As Strong As Your Foundation
Any marketing strategy you execute is only as strong as your foundation. Because, your foundation is everything. If you layer marketing strategies (even good ones!) on top of a shaky foundation… the whole thing is likely to fall apart. In this episode, I'll explain what I mean by "foundation," why tracking your process start-to-finish is crucial, and the mistake most people make (+how you can avoid it).
Jan 16, 2020 • 12min
143- Never Launch An Ad Before Defining This
You should never launch any marketing campaign without first defining your GOAL numbers… even if you're selling something for the first time + have zero historical data to work with! This is vital to determining whether or not it works (+what to do differently next time). In this episode I'll walk you through a real-life example of how+why you need to define your success FIRST.
Jan 14, 2020 • 15min
142- Do I Have To Niche?
If you're an entrepreneur of any kind, you likely have a hard time giving up on possibility. This is both your greatest gift + your most detrimental weakness. That's why I want you to ask the question… "Am I turning down opportunities OR saying 'no' to distractions?" In this episode I'll answer your questions about "The Rule of One" in marketing. For complete show notes visit - www.hirshmarketingunderground.com/podcast-episode-142
Jan 9, 2020 • 24min
141- The Formula To Successful Marketing
Marketing that converts requires only 3 things… a stand-out offer, messaging that connects, and unique, custom-built strategy. That's it! No fancy "ninja" skills that only an ads strategist knows about. If you use this 3-part formula, it's not about "if" marketing will work for you, but "when." In this episode I'll explain how marketing is about following a formula (NOT finding secret strategies), why messaging matters more than strategy, and how we ensure 40% show up rates to our IGNITE evergreen webinar! For complete show up rates visit - www.hirshmarketingunderground.com/podcast-episode-141
