Embodied CEO
Emily Hirsh
MARKETING THAT ACTUALLY WORKS.
If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
Episodes
Mentioned books
Mar 18, 2020 • 26min
160 - Special Edition 1 - The Importance Of Being Able To Pivot & Adjust
Welcome to the first episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode, I'll explain exactly what I'm doing to support my clients, customers, and team members, PLUS… How to CONNECT with your audience during a worldwide pandemic Where to put your energy first, second, and third And when to sit tight… and when to PIVOT quickly Tune in for my advice, best tips, and all the "how to's" you're looking for right now. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-160
Mar 12, 2020 • 20min
159 - Don't "Change Everything" If Something Isn't Working
When things aren't working (in life or business!), sometimes our "best" solution in the biggest, most emotional moments is to throw everything away and start afresh. But, that's not always (maybe even usually) the best idea. In this episode, I'm sharing the story behind how I nearly quit my company to start from scratch, plus what you can do when you feel like jumping ship (and of course, what this means for your marketing!). For complete show notes, visit - www.hirshmarketing.com/podcast-episode-159
Mar 10, 2020 • 19min
158 - Why Authentic Marketing Will Make Or Break You
This is a reminder for me and for everyone else… DO NOT mold yourself into something you were never meant to become. Stretch yourself, yes. Get out of your comfort zone, yes. But don't forget who you are! Don't drop everything you're doing (everything you want to do) because so-and-so is doing something else that's working "better." In this episode I'll explain why there's no one way to build a business + what you can do to build marketing strategies that are AUTHENTIC to who you are. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-158
Mar 5, 2020 • 22min
157 - Why Being More Specific In Your Communication Matters
Miscommunication happens when you're not specific enough. And this is true in the communication with your team, your spouse, your kids… and in your marketing. Whenever you talk about something that you understand as an expert, you have to be conscious that your audience (whether that's your team, your family, or your ICA) does not know what you know. So consider, how can you be more specific? In this episode I'll explain how I'm offering more specific critical feedback + praise to my team, plus what this means for your marketing plan. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-157
Mar 3, 2020 • 15min
156 - Leaning On The Pixel Data + Algorithms
There's a few new-ish trends happening with Facebook ads… In this episode I'll explain why Facebook prefers you lean into their algorithm (v fight against it), plus how to optimize your pixel data + test Dynamic Creative. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-156
Feb 27, 2020 • 15min
155 - How To Ensure Your ICA Connects With Your Offer
The best marketing strategies consider their audience above all else. If you want marketing that "works," your audience has to become your top priority! (This sounds simple, but lots of people don't dig deep enough.) In this episode I'll explain how to connect both what you create + how you promote it with what your audience actually wants + how they want it. For complete show notes, visit - https://www.hirshmarketing.com/podcast-episode-155/
Feb 25, 2020 • 20min
154 - Embracing Business Cycles
Eternal business growth is impossible. Growing is only one phase in your journey to business success! You also need to embrace the slow-down seasons for sustained growth… In this episode I'll talk about what it means to balance the cycles of business (and actually embrace each one!) For complete show notes, visit - https://www.hirshmarketing.com/podcast-episode-154/
Feb 20, 2020 • 18min
153 - Retargeting Mistakes You May Not Think About
Retargeting ads are a sexy topic in the digital marketing world - because, when they're done right, they work really well! But, I see a lot of entrepreneurs making the same mistake (i.e. using retargeting ads before they're ready). In this episode I'll explain how you can avoid this common mistake, when to use retargeting ads + how, and what to do *first* as a solopreneur. For complete show notes, visit - https://www.hirshmarketing.com/153-retargeting-mistakes-you-may-not-think-about/
Feb 18, 2020 • 17min
152 - The Problem With The Paid Challenges Fad
In the last six months, a new marketing strategy has popped up inside the online influencer + digital marketing community… It's called, "The Paid Challenge (Fad)." The idea is, you create a short-term challenge at a low, accessible price point - with the intention to later sell these newly WARM LEADS into your higher priced offer. And it's a good strategy… for the people it's designed to help. But, it's likely NOT a good strategy for you! And in this episode, I'll explain how to know whether or not this strategy will work for you, plus how mega-influencers make the "paid challenge" look easy + why free content will (probably) make you more money! For complete show notes, visit - https://www.hirshmarketing.com/152-the-problem-with-the-paid-challenges-fad/
Feb 13, 2020 • 19min
151- Organic Or Paid Traffic?
This is a common marketing question new + experienced business owners ask: Should I focus on organic or paid marketing first? My answer is not unusual - but it's more complicated than "this or that." In this episode, I'm debunking the out-of-date theory that organic social media marketing is *enough* for newbie business owners. AND, I'm walking you through the reasons for putting ad spend behind that organic content… i.e. you need to have both! Tune in to learn what to do FIRST if you have a small follower base, why your time is more valuable than the money you're afraid to spend, and the #1 thing to STOP doing now… For complete show notes, visit - https://www.hirshmarketing.com/151-organic-or-paid-traffic/
