Embodied CEO

Emily Hirsh
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Nov 5, 2020 • 28min

230 - 5 Launch Strategies That Will Multiply Your Launch Results

In today's episode, I'm sharing 5 launch strategies that will drastically multiply your launch results. These are the exact strategies that I just used during my highly profitable Ignite launch that helped my team move the needle forward most. Some of these are strategies we've seen our clients use in their six and seven figure launches that we've built upon and expanded, and some are completely new strategies that have never been executed in the way that we did before. If you live launch, you NEED to tune in to this episode to uncover the hot new and proven marketing strategies that will up-level and amplify the success of your launch.
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Nov 3, 2020 • 24min

229 - Leveraging The Holidays For Your Marketing & Ads

In this episode, I'm sharing my secrets on how to successfully leverage the holidays for your marketing and ads. There is so much opportunity to really lean into and capitalize on your warm audience for Black Friday and in December going into the New Year, if done strategically. Tune in for more on my best marketing practices for the holiday season and the biggest mistakes to avoid if you want to end 2020 with a bang.
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Oct 29, 2020 • 24min

228 - Everything You Need To Know About Running Ads In Q4

In this episode, I'm diving into everything you need to know about running ads in Q4 from the impacts of the election, the upcoming holidays, and where you want to see your business go in 2021. Many people see ad costs go up in Q4 and are quick to decide that means they should pause their ads. That is not the case. Even if costs are higher, you can still be profitable. Your audience still needs you. So you have to continue to show up, not give up. Tune in to learn more about what to expect with Q4 and how you can pivot to still find success.
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Oct 27, 2020 • 21min

227 - Marketing Small Priced Digital Products & Offers

In this episode, I'm showing you how to successfully market your small priced digital products and offers so that you are profitable. If you're not, that isn't a sign to throw your whole offer a way, it's a chance to adjust and pivot. I'm sharing with you a number of strategies you can implement if your small priced digital product isn't profitable right now, including how to get your cost per lead down, how to increase your average cart value, and how to tie it all in cohesively with your marketing strategy. Tune in to learn more!
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Oct 22, 2020 • 20min

226 - You Don't Need More Information. You Need To Execute

In today's episode, I'm discussing a common theme I've noticed during the course of my latest launch - which is that you don't need more information, you need to execute. All of the answers you need to figure out your marketing are available everywhere you look, but even though people have the answers, they're afraid to take action because they don't want to fail. You'll never make progress if you don't take the first step. I've got a challenge I want you to take to help you get clear on what you want to execute for Q4, tune in to find out more!
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Oct 20, 2020 • 1h 25min

225 - Fire Up Your Facebook Ads With These Three Secrets

In this episode, I'm teaching you three pro-level strategies that will ensure your ads always hit peak performance and maximum ROI. What exactly are those strategies? First, I'm teach you the #1 foundational strategy you must have in place FIRST, before you ever even think about running an ad. Next, I walk you through how you can calculate your ad budget based on your sales goals. Finally, I let you in on my team's analysis system that you can use to track your metrics, understand what they mean, and how to know when and where you need to pivot if you aren't hitting your goals. Tune in if you're ready to have a marketing and Facebook ad strategy that you understand, you're confident in and you can see your business numbers growing as a result of that strategy!
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Oct 15, 2020 • 17min

224 - What Does Buying Data Mean?

In this episode, I'm explaining what buying data really means. One of my core beliefs is that if you aren't willing to invest in your marketing in some capacity, whether it's paid ads, building a funnel, organic marketing, etc., then you are leaving money on the table and your business isn't going to grow. Buying data is an investment that you make in your marketing that allows you to get the intel you need to drive your future decisions that will help you grow. Tune in to learn more about how buying data can impact your business, no matter what level you are at right now.
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Oct 14, 2020 • 17min

223 - Boosting Your Facebook Ads Is NOT A Marketing Strategy

In today's episode, I'm showing you why boosted posts are NOT a legitimate or sustainable marketing strategy. I've seen way too many people throw money at an ad, cross their fingers and hope for the best, and then simply shut the ad off or let it go stagnant when it doesn't produce the results they want. They do that because they have no idea what the next steps they should be taking are. If you have a clear launch plan and system in place, that should never happen. Tune in to find out how to ditch your boosted posts and build an intentional marketing strategy instead.
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Oct 9, 2020 • 22min

222 - Customizing Your Offer & Strategy For Your Ideal Customer

In today's episode, I'm discussing the importance of customizing your offer and strategy for your ideal customer. Marketing can be overwhelming, and this leads many people to seek out templates and cookie-cutter strategies that were made for someone else's business. While those strategies may have worked for someone else, their business, offer, funnel, and audience is not the same as your own, and more likely than not, won't produce the same results for you. Tune in to today's episode to find out why you need to ditch the templates and start customizing your offer and strategy for your ideal customer to truly have massive marketing success.
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Oct 6, 2020 • 20min

221 - The BIGGEST Roadblock in 90% of people's marketing

In this episode, I'm shedding light on the biggest marketing roadblock that stops so many people in their tracks. After speaking with so many of my clients, my students, my colleagues, etc., I've released the one thing that hangs up 90% of people in their marketing is their messaging. More often than not, the problem is that they aren't going deep enough in their messaging because they aren't clear on who their ideal customer is - which means their copy simply isn't engaging enough to connect. Tune in to today's episode to learn more about this roadblock and what changes you can make in your marketing to never run into it again!

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