Embodied CEO

Emily Hirsh
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Dec 10, 2020 • 19min

240 - You Must Incorporate This In Your 2021 Marketing Strategy

In today's episode, I'm sharing one major thing that I believe you MUST incorporate into your marketing strategy in 2021. I have noticed that there has been a declining interest in webinars this year - that doesn't mean that they don't work, but it does mean that maybe there's a better alternative out there. I believe I know exactly what you'll need to leverage in your marketing in 2021 to stand out online and deliver valuable content to your audience and meet them where they're at, but you'll have to tune in to find out what it is!
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Dec 8, 2020 • 33min

239 - 7 Business Lessons I Learned In 2020

In today's episode, I'm reflecting on everything that the wicked curveball that was 2020 has taught me. There are seven incredibly valuable business lessons that I learned throughout the year and I believe that it's important that I be as transparent about them as possible with you my friend. Why? Because I know that, like me, you are committed to growing, expanding, and improving as an entrepreneur/leader, and I want to help you shortcut your path to achieving that by sharing my own experiences, successes, and failure. Tune in to uncover what they are!
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Dec 3, 2020 • 19min

238 - Are You Questioning The Status Quo In Your Marketing?

In today's episode, I'm sharing a recent epiphany of mine - those who are the most successful with their marketing frequently challenge the status quo. As the online space gets more saturated with more coaches, with more webinars, with more podcasts, whatever it may be, it is only becoming more difficult to stand out. Everyone is used to the same old cookie-cutter strategies that have been copied and pasted with a few minor tweaks a million times. You can't be afraid to be bold, to challenge the norm, to try something new if you want to capture your audience's attention. Tune in to learn more about why it is more important than ever for you to question the status quo in your marketing as we transition into 2021 + learn about the challenge I have for you to take!
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Dec 1, 2020 • 19min

237 - Value Drives Profit

In today's episode, I'm sharing one of the core values that I teach, what we do for our clients, and what we encourage people to do when serving their audience. That is: your number one priority as a business needs to be delivering value and impact. I truly believe that this is the differentiating factor between businesses that are successful and successful marketing campaigns versus those that are not. Tune in to learn more about why delivering value is so important and how it can drive more profit for your business!
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Nov 27, 2020 • 24min

236 - The 5 Things That Could Be Holding Back Your Facebook Ads Success

In today's episode, I'm sharing with you the 5 things that could be holding back your Facebook ads success. From my Ignite students, to my clients, to my colleagues, I've been able to see behind the scenes from a lot of businesses at a lot of different levels offering a lot of different offers. Through that, I've noticed that there are some consistent themes as to what generally holds people back from finding success with their ads, and the successful strategies that generate results. I figured the best thing I could do would be to share these insights with you in a podcast episode, so grab your ear buds and tune in to learn more about what might be holding you back from success!
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Nov 24, 2020 • 57min

235 - The Real & Raw BTS Of My Launch Results

In today's episode, I'm sharing real and raw behind the scenes of my most recent live launch for my signature course, Ignite. To be completely transparent with you, part of my strategy for the launch was to sell the course on a webinar… and it converted at 0%. That has NEVER happened to me before. And I could keep "failures" like this from you and pretend like there were no bumps in the road during the launch, but that's not the truth. My team and I pivoted our strategy on the fly and we were able to turn things around completely during my encore webinar so that we not only broke even, but were profitable with the launch. I'm sharing every single detail with you guys, from the strategy we used from the launch, what worked and what didn't, a break down of our stats and numbers, and the key takeaways that I learned from this experience. Tune in for a totally honest behind the scenes breakdown of my launch!
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Nov 19, 2020 • 21min

234 - Extremely Valuable Data To Pull At The End Of Each Year (That Will Make You More Money Next Year)

In today's episode, I share the behind the scenes of a report my team and I put together that analyzes each of our customer's journeys throughout the year. We looked at when they initially joined our list, how they got on our list, how long they were on the list before they bought, were they warm or cold, and their average customer value. I believe that this data is extremely valuable to pull at the end of each year because it will guide the way you are going to direct your team next year, and the way you're going to use your company's resources and money to be more effective and get more results. I guarantee that if you create a similar report for your business and critically analyze your results to drive your decisions in 2021, you will be much more profitable. Tune in to learn more about how my team put together our report, the data you should be tracking, and what it all means for your business!
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Nov 17, 2020 • 28min

233 - 2021 Marketing Predictions

In today's episode, I'm sharing with you eight of my top marketing predictions for 2021. Marketing is constantly evolving, and what might have brought you success in 2020 may not necessarily still be relevant next year. Tune in for my predictions that I've based on trends I've noticed as we are finishing out Q4 and what I believe will set people apart and generate the most success next year.
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Nov 12, 2020 • 27min

232 - How to Maximize & Leverage Your Paid Ad Leads

In today's episode, I'm sharing some of my team's top strategies on how to maximize and leverage your paid ad leads from a new resource that I just created for our clients. A core value of mine is leveraging paid ads for your business in a holistic way, not by only doing organic marketing, not by only doing paid ads, not just through affiliates. That's why first I dive into four strategies that you can implement organically to support your paid ads, and then I dive into three strategies for maximizing the leads you get with your ads to make more money. You've already paid to acquire your leads, tune in to today's episode to learn more to maximize and leverage them!
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Nov 10, 2020 • 30min

231 - Behind The Scenes Of CEO Week

In today's episode, I'm diving into all the behind the scenes of my recent CEO week. I believe that it is so critical for us as CEO's and entrepreneurs to take time off to not only recalibrate, but to protect ourselves from the stress that our roles entail. I'm sharing all the juicy details from how I structured this time "off," the impact it had on my mindset and my vision for my business, and some of the key takeaways I learned from being intentional with it. Be sure to tune in to learn more about the importance of taking time off and how to be a visionary leader for your team.

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