Embodied CEO

Emily Hirsh
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Nov 27, 2020 • 24min

236 - The 5 Things That Could Be Holding Back Your Facebook Ads Success

In today’s episode, I’m sharing with you the 5 things that could be holding back your Facebook ads success. From my Ignite students, to my clients, to my colleagues, I’ve been able to see behind the scenes from a lot of businesses at a lot of different levels offering a lot of different offers. Through that, I’ve noticed that there are some consistent themes as to what generally holds people back from finding success with their ads, and the successful strategies that generate results. I figured the best thing I could do would be to share these insights with you in a podcast episode, so grab your ear buds and tune in to learn more about what might be holding you back from success!
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Nov 24, 2020 • 57min

235 - The Real & Raw BTS Of My Launch Results

In today’s episode, I’m sharing real and raw behind the scenes of my most recent live launch for my signature course, Ignite. To be completely transparent with you, part of my strategy for the launch was to sell the course on a webinar… and it converted at 0%. That has NEVER happened to me before. And I could keep “failures” like this from you and pretend like there were no bumps in the road during the launch, but that’s not the truth. My team and I pivoted our strategy on the fly and we were able to turn things around completely during my encore webinar so that we not only broke even, but were profitable with the launch. I’m sharing every single detail with you guys, from the strategy we used from the launch, what worked and what didn’t, a break down of our stats and numbers, and the key takeaways that I learned from this experience. Tune in for a totally honest behind the scenes breakdown of my launch!
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Nov 19, 2020 • 21min

234 - Extremely Valuable Data To Pull At The End Of Each Year (That Will Make You More Money Next Year)

In today’s episode, I share the behind the scenes of a report my team and I put together that analyzes each of our customer’s journeys throughout the year. We looked at when they initially joined our list, how they got on our list, how long they were on the list before they bought, were they warm or cold, and their average customer value. I believe that this data is extremely valuable to pull at the end of each year because it will guide the way you are going to direct your team next year, and the way you're going to use your company's resources and money to be more effective and get more results. I guarantee that if you create a similar report for your business and critically analyze your results to drive your decisions in 2021, you will be much more profitable. Tune in to learn more about how my team put together our report, the data you should be tracking, and what it all means for your business!
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Nov 17, 2020 • 28min

233 - 2021 Marketing Predictions

In today’s episode, I’m sharing with you eight of my top marketing predictions for 2021. Marketing is constantly evolving, and what might have brought you success in 2020 may not necessarily still be relevant next year. Tune in for my predictions that I’ve based on trends I’ve noticed as we are finishing out Q4 and what I believe will set people apart and generate the most success next year.
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Nov 12, 2020 • 27min

232 - How to Maximize & Leverage Your Paid Ad Leads

In today’s episode, I’m sharing some of my team’s top strategies on how to maximize and leverage your paid ad leads from a new resource that I just created for our clients. A core value of mine is leveraging paid ads for your business in a holistic way, not by only doing organic marketing, not by only doing paid ads, not just through affiliates. That’s why first I dive into four strategies that you can implement organically to support your paid ads, and then I dive into three strategies for maximizing the leads you get with your ads to make more money. You’ve already paid to acquire your leads, tune in to today’s episode to learn more to maximize and leverage them!
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Nov 10, 2020 • 30min

231 - Behind The Scenes Of CEO Week

In today’s episode, I’m diving into all the behind the scenes of my recent CEO week. I believe that it is so critical for us as CEO’s and entrepreneurs to take time off to not only recalibrate, but to protect ourselves from the stress that our roles entail. I’m sharing all the juicy details from how I structured this time “off,” the impact it had on my mindset and my vision for my business, and some of the key takeaways I learned from being intentional with it. Be sure to tune in to learn more about the importance of taking time off and how to be a visionary leader for your team.
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Nov 5, 2020 • 28min

230 - 5 Launch Strategies That Will Multiply Your Launch Results

In today’s episode, I’m sharing 5 launch strategies that will drastically multiply your launch results. These are the exact strategies that I just used during my highly profitable Ignite launch that helped my team move the needle forward most. Some of these are strategies we’ve seen our clients use in their six and seven figure launches that we’ve built upon and expanded, and some are completely new strategies that have never been executed in the way that we did before. If you live launch, you NEED to tune in to this episode to uncover the hot new and proven marketing strategies that will up-level and amplify the success of your launch.
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Nov 3, 2020 • 24min

229 - Leveraging The Holidays For Your Marketing & Ads

In this episode, I’m sharing my secrets on how to successfully leverage the holidays for your marketing and ads. There is so much opportunity to really lean into and capitalize on your warm audience for Black Friday and in December going into the New Year, if done strategically. Tune in for more on my best marketing practices for the holiday season and the biggest mistakes to avoid if you want to end 2020 with a bang.
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Oct 29, 2020 • 24min

228 - Everything You Need To Know About Running Ads In Q4

In this episode, I’m diving into everything you need to know about running ads in Q4 from the impacts of the election, the upcoming holidays, and where you want to see your business go in 2021. Many people see ad costs go up in Q4 and are quick to decide that means they should pause their ads. That is not the case. Even if costs are higher, you can still be profitable. Your audience still needs you. So you have to continue to show up, not give up. Tune in to learn more about what to expect with Q4 and how you can pivot to still find success.
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Oct 27, 2020 • 21min

227 - Marketing Small Priced Digital Products & Offers

In this episode, I’m showing you how to successfully market your small priced digital products and offers so that you are profitable. If you’re not, that isn’t a sign to throw your whole offer a way, it’s a chance to adjust and pivot. I’m sharing with you a number of strategies you can implement if your small priced digital product isn’t profitable right now, including how to get your cost per lead down, how to increase your average cart value, and how to tie it all in cohesively with your marketing strategy. Tune in to learn more!

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