Embodied CEO
Emily Hirsh
MARKETING THAT ACTUALLY WORKS.
If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
Episodes
Mentioned books
Feb 18, 2021 • 18min
260 - Your Facebook Ads & Tracking
In this episode, I'm talking all about the bane of every marketer's existence: tracking. While tracking may not be your favorite thing to do, it is absolutely necessary. I believe that numbers should drive our every action and decision, and if you're not tracking your metrics, how can you make sound, logical decisions for your business? Tune in to find the clarity you need to accurately track your Facebook ad metrics as I dive into what to track, how you should tie your goals into your tracking, and how and why you should tie a third party component into your sales funnel with your ads.
Feb 16, 2021 • 22min
259 - How To Run Visibility & Brand Awareness Ads
In this episode, I'm uncovering all of my best practices and strategies for visibility and brand awareness ads. Too often, people get overwhelmed with all the technical components and try to overcomplicate these by throwing in a bunch of call to actions and strategies. They forget the true goal of visibility and brand awareness ads, which is to build your warm audience. Tune in to find out why running visibility and brand awareness ads is much simpler than you might think and for all the best practices, including the content you should utilize for them, what budget you should set, how often you should refresh your content, understanding different visibility ad objectives, and more!
Feb 11, 2021 • 22min
258 - Marketing Overwhelm
In today's episode, I go on a bit of a rant about the culture of marketing overwhelm being promoted in the digital marketing space, #sorrynotsorry. There are so many influencers in our industry that say to be successful you should be doing everything from posting on Facebook, Instagram, YouTube, running Facebook ads, Google Ads, doing Dream 100 and PR outreach, writing a book, creating a webinar, etc. I disagree. It's impossible for a single entrepreneur to do every single one of those things, it's even impossible for my business to do all of those things well. Tune in to find out why I believe giving 110% of your effort into one platform, funnel, offer, and strategy is the true key to success.
Feb 9, 2021 • 15min
257 - What Result Do You Get Your Audience?
In this episode, I'm pointing out one of the biggest components of messaging that I see people miss the mark on over and over again. Far too many people focus on what their offer or product is, why they created it and what the components are. Yes, that information is important, but there is a time and place for it. Truth is, that's not what your audience cares about! They care about the results that your offer will get them. Tune in and discover why it's critical that you clearly communicate the results your offer will deliver in your messaging and how you can ensure that you're effectively conveying those results in everything you do.
Feb 4, 2021 • 15min
256 - When Is It Time To Increase My Budget?
In today's episode, I'm answering one of my biggest FAQs, "when is it time to increase my budget?" There are two key reasons for increasing your budget: A) your ads are converting and it's time for you to scale, or B) You're not currently spending enough to get traction with your ads. In both situations, many people freeze and don't give themselves permission to increase their ad spend. Tune in to today's episode to receive your greenlight if it's time for YOU to start increasing your ad spend budget!
Feb 2, 2021 • 15min
255 - The Power Of Your Warm Audience
Never underestimate the power of your warm audience! Your business growth and success is heavily tied to your ability and commitment to consistently show up and build your warm audience. There are two main ways you can do this: through visibility content or some form of lead generation. So what does that all entail? Tune in to today's episode of The Not For Lazy Marketers Podcast to find out!
Jan 28, 2021 • 21min
254 - What Happens If Facebook Marketing Stops Working?
In today's episode, I'm exploring a question that's circulating online (especially with the new iOS updates) of "what happens if Facebook marketing stops working?" Does that mean it's the end for anyone who advertises on Facebook? Possibly… but not if you have a solid marketing foundation. Tune in to learn how you can guarantee the success of your business for years to come even IF Facebook dies.
Jan 26, 2021 • 21min
253 - The Ability To Adapt & Pivot Will Make Or Break You
In today's episode of The Not For Lazy Marketers Podcast, I'm calling out a commonly held mindset in the digital marketing industry that if you have a high converting, successful funnel, you can just let it run on autopilot without ever lifting a finger again. That'll get you on the fast track to failure. If you want long term success, you must have the ability to pivot and adapt to stay on top of industry trends. Tune in to learn why your willingness to do so will either make or break you.
Jan 21, 2021 • 17min
252 - Don't Be Gun Shy With Your Ads
In today's episode, I'm reflecting on one of the most common questions I receive from my Ignite students, "what do I do next when my ad isn't converting?" When this happens, it's easy for many of us to become gun shy because we're afraid of losing money. Whatever you do, don't give in to that knee-jerk reaction to shut down your ads and run away forever. I've got two immediate action steps you can take whenever your ads don't convert that'll turn a 'failure' into progress. Tune in to uncover what they are!
Jan 19, 2021 • 25min
251 - The 3 Successful Components To Guarantee Marketing Success
In today's episode, I'm diving into the three successful components that your strategy needs in order to guarantee your marketing success. I promise it's not a bunch of secret ninja tricks that are impossible to implement. In truth, it's simple. It all boils down to your messaging, creating a complete and cohesive strategy, and knowing your numbers. Tune in to learn what action steps you can take today to ignite more success with your marketing!
