Embodied CEO

Emily Hirsh
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Nov 9, 2021 • 24min

336 - Creating Your Brand Identity = Improving Your Marketing

When you’re inspired, or emotionally charged, you are more than likely able to sit down, concentrate, ideate, write, record, you name it, some seriously punchy content. But when we get busier, and BUSIER, creating content, the GOOD content, that inspires, is raw, and is real (which we already know is the type of content that performs best), becomes harder.  Lately, I’ve been feeling somewhat of a disconnect between Hirsh Marketing’s presence/content and myself as founder and CEO. So last Friday, I set aside time with my Creative Manager and my Sales Director, and we had what we called a “therapy session” to get REAL, and get to the root of who I am, how that translates to my business, and how we capture that REALNESS, and make it the brand’s identity. Tune into this episode of The Not For Lazy Marketers Podcast where I’m letting you in on the questions, the process, and the outcomes of creating your brand identity that will UNDOUBTEDLY improve your marketing.
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Nov 4, 2021 • 26min

335 - Facebook, The Whistleblower, and The Meta Name Change

Facebook is BEYOND frustrating in so many ways - from ad metrics being overreported, privacy breaches, the monopoly that it holds over the industry, and the hold that it has over us as a society, all the way down to its addictive qualities.  So when news comes out about Facebook and these concerns surrounding it, it can be hard to comprehend which parts NEED to be taken seriously when it comes down to your business, your advertising, even your kids and family. In this episode, I’m covering Facebook, their most recent “whistleblower,” and what the Meta name change means for the future.
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Nov 2, 2021 • 23min

334 - This Is Killing Your Success

There’s ONE thing that’s killing your business, and no, it’s not just iOS updates or algorithm changes. The BIGGEST thing that’s keeping you from achieving success is falling victim to cookie-cutter marketing. It can be easy to want to take the same exact path as your marketing idol, but trust me, just because it worked for them, that doesn’t mean instant success for you and your brand! Tune into this episode, where I’m breaking the layers of success down and cutting out the noise, so that you can think like a marketer and set your own path to success.
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Oct 30, 2021 • 27min

333 - Nobody Else Will Tell You This HARD Truth About Online Business

I’m so tired of the concept of, “I'm going to start an online business and I'm going to get money.”   Yes, there are people out there that are crushing it. But there’s a reason behind their success. And it’s not because they have the perfect product, the perfect funnel, or the perfect strategy.  In this episode, I’m CALLING the BIG influencers OUT on their BS and bringing you THE TRUTH. I’m shedding light on the invisible parts of others' success that they won’t let you in on (that I have seen MYSELF, behind the scenes, through my own business and connections) and I’m giving you the tools and insight that you need to ACTUALLY make your dream a reality.
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Oct 28, 2021 • 19min

332 - Running Ads In Q4 & Through The Holidays

With Black Friday, Christmas, and crazily enough 2022 lurking around the corner, it’s time to start focusing on our ad strategy through the holidays. Although it can be easy to want to scale back, significantly cut your budget, or even stop your ads all together, you absolutely shouldn’t. Tune into this episode, where I’m breaking down why you should STILL run ads in Q4 and through the holidays, how to approach your warm and cold audiences, and how to leverage your offer to fit your audience’s pain points at the end of the year.
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Oct 26, 2021 • 16min

331 - iOS 15 Is Coming...What You Need To Know

If you’re feeling lost among the countless iOS updates, trust me, you’re not alone. And, with iOS 15 rolling out, there’s even more to catch up on. With updated email privacy settings, it can feel as though email marketing is on its way out. But, I’m here to tell you the opposite. So how do we combat these ever changing iOS updates and keep our email marketing successful and even better than before? Tune in to this episode where I break down how to keep email marketing a viable part of your business, despite the changes ahead.
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Oct 21, 2021 • 20min

330 - 3 Actions To Ending 2021 With The Best Marketing Out There

In today’s episode, I’m sharing three actions you can take to end 2021 with the best marketing out there. Struggled to see results this year and want to get to the bottom of it? Or maybe your business boomed and you want to figure out how to improve and scale that? Tune in to this episode to learn exactly how to take your marketing to that next level!
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Oct 19, 2021 • 25min

329 - "It's So Exhausting To Try And Keep Up With My Marketing & Content Now"

If you’re one of the countless entrepreneurs out there saying, “it’s so exhausting to try and keep up with my marketing and content now,” I hear you. But the era of the creator is here, and the reality is it’s more exhausting to continue resisting that than it is to finally step into it and embrace it. So how do you do that in a way that doesn’t exhaust all your time and energy as a CEO? Tune in to this episode where I’m sharing how to create content that’s authentic to you, create process that makes it sustainable, and ultimately tie it all back into your results.
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Oct 14, 2021 • 14min

328 - Current Facebook Trends Brought To You Straight From The Hirsh Team Huddle!

In this episode, I’m sharing the most current Facebook trends brought to you directly from our exclusive Hirsh Team Huddles! From automatic placement VS manual placement, dynamic creative VS post ID, to video best practices, I’m diving into NEED to know hot takes on what’s working (and what’s NOT) in the realm of Facebook ads today!
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Oct 12, 2021 • 20min

327 - The Most Overlooked Component Of Your Marketing

Today’s episode is all about the most overlooked component of your marketing: your foundation. You could be creating hundreds of Reels, have an amazing strategy, write the most perfect emails… but if you don’t have an incredible marketing foundation, none of that matters. Nothing else will work until you’ve nailed down your foundation. Tune in for an inside look into the first step of The Not For Lazy Marketers Process that will ensure your marketing foundation is rock-solid!

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