The Milk Road Show

In this video, Avery explains how to effectively pitch the benefits of Web3 to a company or clients. Whether you're a marketer, an entrepreneur, or a tech professional, this video will help you understand the importance of Web3 for brands. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://newsletter.w3academy.io/subscribe?utm_source=podcast&utm_medium=social 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft 🎙 GUEST INFO 🎙  Name: Avery Akkineni  Twitter: https://twitter.com/avery_akkineni   LinkedIn: https://www.linkedin.com/company/vayner3   Website: https://vayner3.com/learn/

On this episode Jay will take you through the exciting world of sports NFTs and how they are becoming the new norm for fans and collectors of sports merchandise. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://newsletter.w3academy.io/subscribe?utm_source=podcast&utm_medium=social 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft ✏️ AUTHOR INFO ✏️  Name: LG Doucet  Twitter: @LgDoucet - https://twitter.com/LgDoucet   Substack: https://thefirstmint.substack.com/ 🚀 SPONSORS 🚀 Kazm: The all-in-one tool for building a thriving web3 community Lens Protocol: It's time to switch to web3 social with Lens ⏱ TIME POINTS ⏱ 00:00 - Intro  04:17 - The state of sports NFTs  06:27 - Two companies, two ways to play  10:17 - Sports betting taking over America  12:52 - Sports keeping cable TV alive  14:09 - Saudi Arabia's massive play  15:17 - Where it's all going  16:49 - What to look for in sports x web3 right now

In this video, we will be discussing the recent ban on cryptocurrency ads on the Super Bowl, the launch of Snoop Dogg's music NFTs, the new collaboration between Doritos and Decentraland, and much more. We will also take a look at Bitcoin NFTs and why they're controversial among the community. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://newsletter.w3academy.io/subscribe?utm_source=podcast&utm_medium=social 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft 👤 PERSON OF THE MONTH 👤 Name: Julien - Co-Founder of Unlock. Twitter: @julien51 📃CONTENT & COPYWRITER JOB APPLICATION 📃 https://docs.google.com/forms/d/e/1FAIpQLSfvodxEGj0mUDkbNk6oDrVBQub22peF3iSMr11TrhszqJ4Z5Q/viewform    🚀 SPONSORS 🚀 Kazm: The all-in-one tool for building a thriving web3 community Lens Protocol: It's time to switch to web3 social with Lens ⏱ TIME POINTS ⏱ 00:00 - Intro 06:40 - Chart of the week 07:13 - Snoop Dogg NFTs 08:34 - Rihanna NFTs 11:08 - Super Bowl bans crypto ads 20:53 - NFL reveals "metaverse" concert in Roblox 26:33 - Bitcoin NFTs 34:00 - Doritos metaverse mixer 38:02 - Sean Wotherspoon launches digital wearables collection 45:15 - Person of the month 49:05 - Quick hits 01:00:14 - Final thoughts

Matt is an early internet adopter, serial entrepreneur and co-founder of XMTP, an open protocol and network for secure web3 messaging. We chat with Matt about the current issues with multi-platform messaging and how XMTP is solving them. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://newsletter.w3academy.io/subscribe?utm_source=podcast&utm_medium=social 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft 🎙 GUEST INFO 🎙 Name: Matt Galligan Twitter: https://twitter.com/mg Website: https://xmtp.org/ XMTP v2 launched Dec 2022 - https://xmtp.org/blog/xmtp-v2-is-here Matt’s personal site: https://galligan.xyz/Orb's recent mobile app launch: https://twitter.com/orbwagmi/status/1618659601154715649 🚀 SPONSORS 🚀 Kazm: The all-in-one tool for building a thriving web3 community Lens Protocol: It's time to switch to web3 social with Lens ⏱ TIME POINTS ⏱ 00:00 - Intro 04:55 - Matt’s rabbit hole story 07:16 - #607 person on twitter 08:55 - Why did Matt get into tech 12:09 - Why do we need a new form of communication 17:05 - Owning your communication 18:21 - Why isn’t email a solution? 21:15 - What is XMTP? 28:38 - How does XMTP work? 34:20 - What is the incentive model? 40:48 - What is Matt’s strategy? 48:39 - Where are we going to communicate with web3? 53:38 - How are we going to manage the information 56:26 - Public goods 01:06:12 - XMTP updates 01:07:57 - Quick questions 01:10:34 - Final thoughts

Communication and social media in web2 are extremely segregated. Web3 protocols like XMTP Labs are working to fix these issues and create platforms with interoperability. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://newsletter.w3academy.io/subscribe?utm_source=podcast&utm_medium=social 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft 🎙 GUEST INFO 🎙 Name: Matt Galligan Twitter: https://twitter.com/mg Website: https://xmtp.org/ XMTP v2 launched Dec 2022 - https://xmtp.org/blog/xmtp-v2-is-here Matt’s personal site: https://galligan.xyz/Orb's recent mobile app launch: https://twitter.com/orbwagmi/status/1618659601154715649

Community provides so much value to a business so we teamed up with our friend TPan, an expert in growth marketing and community development, to discuss community performance marketing.🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://newsletter.w3academy.io/subscribe?utm_source=podcast&utm_medium=social 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft ✏️ AUTHOR INFO ✏️ Name: TPan Twitter: @TPan_Web3 - https://twitter.com/TPan_Web3 🚀 SPONSORS 🚀 Kazm: The all-in-one tool for building a thriving web3 community Lens Protocol: It's time to switch to web3 social with Lens ⏱ TIME POINTS ⏱ 00:00 - Intro 03:53 - Community performance marketing with TPan 04:42 - Where is community now? 07:13 - Community growth + upskilling community roles 13:00 - Best in-class community growth 18:09 - Tools for automation and measurement 20:16 - Community as a business function 22:59 - Arguments against community growth 26:48 - Final thoughts

Blur’s game-changing move to bypass OpenSea’s royalty blocklist, Coinbase wallet adds safety features following high-profile NFT scams, Immutable launches Passport, Pfizer Ventures backs decentralized science startup in $4.1 million round & sell your car as an NFT - California DMV puts car titles on blockchain. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://newsletter.w3academy.io/subscribe?utm_source=podcast&utm_medium=social 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft 🛠 TOOL OF THE MONTH 🛠 Name: Guild XYZ Twitter: @guildxyz - https://twitter.com/guildxyz 🚀 SPONSORS 🚀 Kazm: The all-in-one tool for building a thriving web3 community Lens Protocol: It's time to switch to web3 social with Lens ⏱ TIME POINTS ⏱ 00:00 - Intro 03:16 - Reddit NFTs 09:11 - Blur vs Opensea 18:56 - Wallet UX 31:09 - Pfizer backs a DAO 36:03 - California cars on-chain 41:31 - Web3 Tool of the month 43:53 - Quick hits 54:30 - Final thoughts

Chris Sealey is the Senior Vice President and Creative Director at OneOf, overseeing all creative, marketing/brand development, and NFT production for the company. We talk about how to pitch big brands, why brands say no, the Notorious B.I.G. NFT project, ownership in web2 and web3 and more. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://newsletter.w3academy.io/subscribe?utm_source=podcast&utm_medium=social 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft 🎙 GUEST INFO 🎙 Name: Chris Sealey Twitter: @chsealey - https://twitter.com/chsealey Website: www.oneof.com 🚀 SPONSORS 🚀 Kazm: The all-in-one tool for building a thriving web3 community Lens Protocol: It's time to switch to web3 social with Lens 00:00 - Intro 04:45 - Meeting Prince 10:39 - Pitching for brands 15:42 - First OneOf project 20:15 - Why do brands say no? 23:39 - Notorious B.I.G. NFT collection 33:58 - Duke basketball project 40:59 - Collectibles in the music industry 45:26 - How does OneOf work 50:29 - Most successful investment 52:16 - Ownership in web3 vs web2 54:42 - Where to contact Chris 57:00 - Speed round 59:57 - Final thoughts

Christopher Sealey, the Senior Vice President and Creative Director at OneOf talks about creating value in NFT collections in this clip from our upcoming Doer Spotlight. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://newsletter.w3academy.io/subscribe?utm_source=podcast&utm_medium=social 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft 🎙 GUEST INFO 🎙 Name: Chris Sealey Twitter: @chsealey - https://twitter.com/chsealey Website: www.oneof.com

There’s no doubt that NFTs will become the de-facto technology used for memberships and subscriptions in the future. So we’ve teamed up with Unlock Protocol in this weeks Deep Dive to talk about creating membership programs. 🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://newsletter.w3academy.io/subscribe?utm_source=podcast&utm_medium=social 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft ✏️ AUTHOR INFO ✏️ Name: Unlock Protocol Unlock Protocol is the go-to tool for on-chain memberships, ticketing, and more. Find them: Unlock Protocol 🚀 SPONSORS 🚀 Unlock Protocol: NFT Ticketing is the Future. Learn How to Easily Create and Sell NFT Tickets for Your Next Event! ⏱ TIME POINTS ⏱ 00:00 - intro 05:40 - The basics 07:51 - Difference between Membership and Subscription 09:48 - How to build your membership program 10:17 - How to determine eligibility for you program 12:43 - Traits of successful membership programs 16:22 - Membership identity and benefit stack 18:39 - Membership privileges, benefits and tiers 20:50 - Privileges and benefits to offer 22:31 - Importance of status 25:05 - How to measure success 25:58 - Defining your membership terms 26:58 - Technical side of building a membership 29:03 - Gating and membership access 30:52 - Selling, minting and airdropping memberships to your community 33:00 - Final thoughts