Lab Coat Agents Podcast

HIGHLIGHTS: Join us for this episode as we explore the fascinating world of AI and automation in real estate. We'll discuss: * AI and automation in the real estate industry * Staying ahead of market trends while balancing work and development * The power of GPT for business planning, legal agreements, Excel, and financial analysis * Descript, a tool for transcribing videos and generating audio * Limitations of AI tools * Exciting potential for AI in marketing and social media Don't miss out on this thought-provoking discussion on the future of real estate with AI!

Highlights In this podcast episode, we explore real estate content creation, social media growth, personal branding, and more. Highlights include: * Creating Content for Real Estate Business * Growing on social media * Importance of consistency and learning from mistakes * Editing Videos * Content creation and using AI for assistance * Personal Branding * Content Creation * Creating a personal ethos for social media * Curiosity and Learning * Sports and Innovation * Creating a compelling story to connect with people * Importance of Social Media for Speakers * Motivational Words for Sales Professionals.

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In this podcast, explore the world of TikTok marketing and discover: * TikTok and its potential ban in the US. * The dangers of unregulated platforms like TikTok. * How to use TikTok for business and reach 150 million daily users. * Creating relatable and engaging content on TikTok. * The power of TikTok viral sounds. * Effective account management for short-form videos. * Real estate marketing on TikTok and tapping into the boomer generation. * Utilizing TikTok effects for content creation. * The marketing strategy for Lemon8, a TikTok-like app owned by ByteDance. * Embracing new technology and seizing opportunities. Reach out to Kenya Kelly at Kenya@KeiKelly.com or through her TikTok and social handles.

HIGHLIGHTS: * Three Doors is a real estate investment company that's shaking up the industry by offering innovative solutions for buyers, sellers, and agents alike. They're disrupting the traditional model of real estate companies and providing creative options for non-traditional buyers who may not qualify for traditional financing. * One of the most interesting solutions Three Doors offers is their lease purchase program, which acts as a bridge to help buyers eventually become homeowners. By acting as the bank on behalf of the buyer, Three Doors is able to offer a viable alternative to traditional financing options for those who may not qualify due to credit or income issues. * The real estate market can be tough to navigate, and there's a real need for alternative financing options. By offering lease purchase programs, Three Doors is helping people get into homes who may not have been able to otherwise. * Real estate agents who know about these alternative financing options have an opportunity to earn more commissions by representing buyers and sellers in these transactions. By being aware of creative solutions like lease purchase programs, agents can offer more options to their clients and differentiate themselves in a crowded market. * One key takeaway is the importance of understanding the seller's situation and tailoring solutions based on their unique needs. Three Doors emphasizes the value of getting creative and offering solutions like leaseback options or quick sales. * Another important point is the importance of transparency when working with buyers. By being upfront about the requirements for purchasing a home through the lease to purchase program, agents can help ensure a smoother process and avoid any surprises later on. * Creative solutions like buying a house subject to the existing mortgage can be a valuable option for clients, but it's important to have a plan in place to mitigate any risk involved. * Lastly, terms can be just as important as price when it comes to real estate investing. Agents who partner with real estate investors like Three Doors can offer more solutions to their clients and potentially earn faster commissions, while also saving time by focusing on properties that are more likely to close.

HIGHLIGHTS: * Importance of a one-stop shop website for effective real estate marketing * Introduction of Instacard by Real Grader as a user-friendly alternative to platforms like Linktree and Beacons * Inefficiency of traditional business cards and the benefits of digital cards like InstaCard * The significance of a solid social media bio with non-invasive links * InstaCard's solution for easy lead capture and streamlined access to information on real estate websites * User-friendly dashboard for customizing digital cards and a free audit system to optimize online profiles * InstaCard's unique features: video backgrounds, QR codes, and lead capture capabilities * The positive impact of leveraging digital tools like InstaCard on marketing efforts and online presence * The necessity of digital business cards in today's world * Importance of staying up-to-date with technology and trends for a competitive edge, featuring Social Genius InstaCard

Episode Highlights: * Mindset is key: Buddy Rushing emphasizes the importance of having a mindset shift when it comes to building wealth through real estate investing. He believes that believing in oneself, understanding why one is doing it, and having a blueprint for growth are essential components of success. * Learning from failure: Rushing's first real estate investment was a failure, but he didn't let that discourage him. Instead, he and his wife looked at the bigger picture and saw an opportunity in the market. This experience taught him valuable lessons and helped him build a foundation for future success. * Look for extreme transparency that can be validated when vetting a partner or contractor. Ask for a line item scope of work and verify the costs with other professionals in the industry. * Find something that you are willing to do for free and then make money off of it. This can help you find your calling and turn your passion into a successful business. * Educate yourself on the power of the VA loan and how it can be used to build financial freedom, especially for military personnel and veterans. This can be a valuable niche for real estate agents and loan officers. * Focus on building rapport and trust with clients, regardless of their background or military status. While there may be a natural advantage for veterans working with other veterans, it is not insurmountable and civilians can still be successful in serving the military community. * Find your why: Before focusing on a niche, it's important to understand why you want to do it. If your reason is genuine and noble, it will resonate with potential clients and help build trust. * Network strategically: Instead of networking indiscriminately, focus on finding people who are at the nexus of things that are parallel to your mission. This can result in a more efficient and effective network that can lead to successful business partnerships and opportunities. * The current real estate market presents a generational opportunity for creative investors, particularly in the realm of VA loans, which are assumable and offer low interest rates. * To succeed in real estate investing, it is crucial to combine education with action and to build a powerful network of like-minded individuals who are further along in the journey. Additionally, it is important to maintain a mindset of resilience and adaptability in the face of turbulent times.

Episode Highlights: * Video should be used as a customer service tool to stay top of mind with people in your sphere and to make simple, mobile videos with just a phone. * Videos are a better form of communication and should be considered a potential replacement for any other form of communication. * Don't let fear of getting on camera stop you from using video. * Start with something simple like sending a 10-second video message to someone you know. * Agents should start using video communication now to stay ahead of the competition and provide a better customer experience. * Agents should think "video first" when communicating with customers, as it allows for better comprehension and clarity. * Start with personalized video messages to build relationships with clients and customers. This could include birthday messages, transaction updates, congratulations, and other celebratory messages. * Use video to scale yourself by recording training sessions, FAQs, and marketing funnels. This will help to build relationships and create a wow experience for customers. * Start using video content now and don't wait any longer. Gather feedback from customers to determine what type of video content to create. * AI tools such as Be Human and Synthesia are becoming more advanced and can help create personalized video messages from one template video. * AI is going to be a major factor in the future of video and social media, and those who lean into their authenticity will have a major advantage.

You will want to pay attention today. Tristan and Jeff are talking with Austin Armstrong, CEO and Co-founder of SocialtyPro, a full service organic digital marketing agency. He is sharing how he more than tripled his business by leveraging TikTok and how they help other businesses do the same.

Episode Highlights: • Michael understands real estate really well because he is an investor. He shares about his background and motivation to succeed. His parents always told him to work hard and be a good person. • Michael studied the behavior of humans; His background in psychotherapy analysis and neuro-linguistic programming helped him to understand what makes people do the things they do. • There are two reasons we procrastinate: 1) We think we are perfectionists and we are actually just procrastinating playing the part of a perfectionist and 2) A language pattern you use wires your brain to respond in a particular way. • Your biggest challenge is your average, it dominates every single thing in your life. • What happens when we develop an average for ourselves? • What if you stop looking at what others do best and start looking at yourself? • Talking about real estate, Jeff inquires, “I would like to know what is one of the biggest objections or the things that you feel like an average real-estate agent needs to overcome to get to another level?” • Michael suggests, “In order to get where you want to go, one of the first things you should do is look in the mirror and ask yourself a very simple question - Are you where you want to be?” • Michael recommends, “Do not beat yourself and accept you are not where you want to be. If you want to change, you have to like yourself.” • In order to step out of the average mindset, people should figure out, “What was their original reason for making money?” Michael explains how he has worked through this question. • Jeff asks, “How do you keep somebody from talking themselves out of what they’re capable of doing?” • Michael shares tips on how to redefine what a person’s real average is. • What is the one thing you do more than anything in the world all day long? • Jeff and Michael discuss hacking your brain by evaluating what you do automatically and how to change the patterns. • Michael has worked with about 50,000 real estate mortgage people, and over the years, the results people have received are amazing. Michael guarantees that participants of the Average Sucks Challenge will get more done in five days than they have in five months. He says, “You will love who you become by the time it ends.” • Jeff wonders what the end game is for Michael; He asks, “Why are you giving the Average Sucks Challenge for free? • Michael says, “The biggest thing we are fighting is an idea that we had that we thought was a good idea years ago.” He explains how your brain adapts to that idea. • What was your original reason for doing the thing that you’re currently doing? It all starts there. 3 Key Points: 1. Michael always wondered, “Why are people dominated by a magnetic force to be who they were yesterday, last month, last year?” So, he dedicated his life to help people break out of that mentality. Michael teaches about psychological triggers and how to move on from your past to what you want. 2. When was the last time you learned how to market yourself? Communication is the most underdeveloped tool that we have and it has the potential to help us reach where we want to go. 3. Jeff inquires about the challenge that Michael has for everyone- the Average Sucks Challenge. Listeners can login to averagesuckschallenge.com/friends; it is over the phone, no zoom required. Tweetable Quotes: “The brain requires you to do things differently than you normally do, so decision making is challenging enough for people.”- Michael Bernoff “Everything you want in life is outside your current average.” - Michael Bernoff “You have an average, and if you don’t identify what your current averages are you will never break out.”- Michael Bernoff “New year resolutions are a joke for most people.” - Jeff

Episode Highlights: - Christion discussed his experience of losing almost all of his real estate investments during the 2007-2008 market crash, and how he had to rebuild himself and his business from the ground up. - Christion talked about syndication, which is the legal way of pooling funds together to purchase a specific real estate asset. He also discussed the importance of structuring the syndication properly to avoid any issues with the SEC. - What is PREIshare? PREIShare is a platform that provides liquidity to real estate syndication investments by allowing investors to list and sell their fractional shares. - Who are the usual investors in Real Estate syndication? Typical investors in real estate syndications are doctors, attorneys, successful business people, or real estate agents who have done well and want to invest their money for a guaranteed return. - Syndication requires more than just forming an LLC and assigning equity positions. It is important to have the proper attorneys in place and understand securities. - PREIshare offers top-off services and preferred equity to help real estate syndicators close deals and cover unexpected costs. These services are more expensive than traditional investors, but offer the option to backfill and pay out with profits. - PREIshare is a platform that provides liquidity to fractional real estate investments, allowing investors to easily buy and sell their shares. - Real estate agents can work with PREIshare from the start of syndication by writing liquidity into the operating agreement and introducing the platform to their clients.