Episode Highlights: * Video should be used as a customer service tool to stay top of mind with people in your sphere and to make simple, mobile videos with just a phone. * Videos are a better form of communication and should be considered a potential replacement for any other form of communication. * Don't let fear of getting on camera stop you from using video. * Start with something simple like sending a 10-second video message to someone you know. * Agents should start using video communication now to stay ahead of the competition and provide a better customer experience. * Agents should think "video first" when communicating with customers, as it allows for better comprehension and clarity. * Start with personalized video messages to build relationships with clients and customers. This could include birthday messages, transaction updates, congratulations, and other celebratory messages. * Use video to scale yourself by recording training sessions, FAQs, and marketing funnels. This will help to build relationships and create a wow experience for customers. * Start using video content now and don't wait any longer. Gather feedback from customers to determine what type of video content to create. * AI tools such as Be Human and Synthesia are becoming more advanced and can help create personalized video messages from one template video. * AI is going to be a major factor in the future of video and social media, and those who lean into their authenticity will have a major advantage.