Lab Coat Agents Podcast

On this episode of the Lab Coat Agents, Jeff talks to Vanda Ferreira Martin. She is an anomaly in the real estate world, especially coaching. Vanda came to America 33 years ago without English and a suitcase full of dreams, ambition, and a lot of hope. Don’t miss her inspiring story and great insights!    Episode Highlights: Vanda says that she had always told herself that she would sell real estate one day when her English was better, and in 1999, she went full-time in real estate. In 2001 Vanda hired her first coach, and she was fortunate to have a good one because he was great, and he showed her something that she realized was not systematized and structured. Vanda became a coach in 2010, and it has been fantastic. Since then, she has coached other companies and made many millionaires. In addition, she helped people to have  massive breakthroughs.  Jeff inquires, “How would you say that the real estate world is different now from what it was then around 20 to 30 years ago?” In today’s time, if you are not building your brand, you could be obsolete because it is so much easier to have someone make $1,000,000 in one year. Vanda lists the most significant reasons for changes she implemented into the business that allowed her to take the hockey stick curve to much greater success. As an entrepreneur, the strongest part of the success of the process is going through struggle. But the grinding doesn’t have to come along, says Vanda. Vanda talks about her commitment to become the queen of her database and discusses how going to conferences and seminars helped with referrals. What are some places where you should grow your network? Then, once you have made new friends, new people you are becoming associated with, how do you delicately or appropriately work with them?  It’s very natural when you show your skills and passion and are there for the people, they know you are authentic, and they want to give it back to you, says Vanda. What about the person who struggles with energy, being around people, and doesn't enjoy networking?  You can build credibility, authority, and trust immensely today through social media and your VIP list, says Vanda.  There are so many new realtors in the business because of COVID, and they need to understand that success is not business. Jeff asks, “Where would you advise somebody, based on your experience, to go on social platforms and really have a massive impact on the business?” Vanda says she worked on her belief sources, database, open house, online lead, social media, and networking business.  Whatever you do, put on your energy and smile, and come from a place of love, contribution, and value. It doesn’t matter if you stutter or have a disability or something that would make you feel like you are inferior to somebody else, that’s what will make you authentic, and that is what is going to make people fall in love with you, says Jeff. Vanda talks about what she is doing differently to make Facebook leads and ads work for her. 3 Key Points: People have two different problems when going to Real Estate; Sometimes they have no leads and no business, or sometimes they can’t get busy right away because they don’t have systems or processes. Three million people have real estate licenses, and only 3% sell over 25 homes per year; But, with skills and your systems in place, when you automate as much as you can, it is easy to scale up, says Vanda. Vanda suggests you don’t have to ask for business. Always be yourself, be enthusiastic and share some energy and excitement and the rest will follow.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Vanda Martin  Website | Facebook Follow Up Boss (Sponsor) Street Text  (Sponsor)

On this episode of the Lab Coat Agents Podcast, Jeff talks to Rory Vaden. He is an absolute beast, a stud, an expert, a guy that Jeff has looked up to and has read both of his books.  Rory has built a group called Brand Builders. He is a top 100 speaker, two-time world champion, best-selling author for ‘Taking the Stairs’ and ‘Procrastinating on Purpose’. Rory’s TEDx has been viewed over 3 million times.  Episode Highlights: Rory explains how he started a brand builders’ group, and he prepared one on one personal brand strategy for anyone they called mission-driven messengers. Brand Builders teaches people how to build and monetize their brand, reaching more people; He desires to make a difference in his community, industry, profession, and trade. Jeff asks, “How do I need to shift my mindset to understand why what you do is valuable to my business?”  Personal branding is simply the digitization of reputation. Rory explains how it is built on trust. 82% of Americans say that companies are more influential if their founders or executives have a personal brand they know, trust, or follow. For the most part, what you had for lunch or what’s going on with your kids, or the trophies you want or your latest listings, all of those are irrelevant to someone who is a visiting stranger, says Rory. You try to use your brand to drive awareness for something that you are doing because there are only a few ways to monetize a personal brand. Ads and affiliates mean I’m not selling my audience anything. I’m selling other people access to my audience, and they’re paying me to have the opportunity to put their brand in front of my audience, says Rory. What can you do to add value to the person you’re trying to reach? The content you put out should be what is helpful for the person you’re trying to target.  Some principles apply to everybody, but the honest answer, there’s not a right answer to each thing, there’s only a right answer for you. 58% of Americans said they would be willing to pay more money to receive the same service from a professional with a personal brand versus someone who worked at just a large company that they didn’t know.  Jeff says, just because the brand is more prevalent, it might lend credibility; But at the end of the day, it’s still going to come down to the individual and whether it’s your statistics, personality, or reality, whatever it is, that is why people will choose you. For individual real estate agents, some are still struggling- To answer their questions of: Where should I go from here? What should I do next time? Do I need to define my content strategy and the platform? Where do I go and where do I start at the very basic level? Rory gives his advice. You have to be the go-to leading authority on something; If you are not, you are the noise. So even though you’re frustrated that there’s noise, you are the noise. The narrower you are, the more money you make because you are most powerfully positioned to serve the person you once were. Confidence and certainty come from clarity and most small business owners are completely unclear. They are unclear about who they serve and about what makes them different.   3 Key Points: Many people, when they hear the term personal branding, their mind goes to “You guys do websites”, or “You do graphic design”, or “You do logos and colors” for example. Those are branding agencies, and Brand Builders with Rory is the strategy firm. Personal branding is the digitization of reputation. It allows people to get a chance to be exposed, not to your company, not to who you work for, not to what you do, not even really to what you know but to who you are. That is the human experience available today in a more scalable way than ever before in history because of personal branding. One of the natural ways to differentiate is just based on who you are. So we do business with people who we trust. We trust people who we see, who we learn from, and who we know something about, says Rory. Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Rory Vaden https://www.roryvaden.com/ | https://brandbuildersgroup.com/           Ted Talk:  https://www.youtube.com/watch?v=y2X7c9TUQJ8          Free Strategy Call:  https://freebrandcall.com/lca/ Follow Up Boss (Sponsor) Chime (Sponsor)

On this episode of the Lab Coat Agents Podcast, Jeff talks to Allan Dalton once again. In the earlier episode, Allan dropped tons of knowledge, but they still have more to deliver! Tune in to hear insight on what to expect from the industry in the future.    Episode Highlights: 45 years ago, the industry was so much different. Then, it had so many part-time people led by virtue of somebody being full-time, that in essence, became the greatest credential that one wanted to showcase to the public, and we don’t see that anymore today. Allan says that you can find that the most entrepreneurial are typically from a family where somebody owned a restaurant or gas station or a small business, so that’s in their DNA.  It became more difficult for an agent to go against a large entrenchment of regional brokerages, and the only place to go over the last 5-10 years is to start a team.  Many realtors don’t use the word merchandising as much as the word staging because they are all into staging, but staging is what you do when somebody is ready to get their home ready to put on the market. Merchandising is all the things they do strategically to the home while they’re living there to increase its value. Where does someone gain the eloquence in knowledge to be able to answer the question, “How is the market?” because the reality is the industry is very antiquated, not only in age but also in technique. Allan says we have got to be more accurate in the de-segmenting language, which applies to virtually everybody. The way in which realtors respond to expired listing home sellers is the single most glaring example of how we haven’t changed in 50 years in terms of our self-perception and how we internalize value.  The value has to be on your skills, not in your service. Service is the skill of the cake; Services are just the frosting in the cake. A stockbroker doesn’t have much value in transacting a stock. They have value in recommending stocks because the market determines the price of what a stock sells for, says Allan. If you see yourself as a listing agent, you make listing presentations, and you’re not allowing your brain to go deeper into marketing, even to the point where you can explain it as you understand it, you’re not going to get into all of the elements of it.  Do you have a marketing anchor? There is only one reason why the home doesn’t sell in Metro Saint Louis, and that is because of ineffective marketing. How many people are working with buyers who haven’t developed a communication system for buyers? Allan discusses the difference over the years with professional selling techniques and communication. In real estate, we are trying to put words in people’s mouths, and that’s why they get frustrated, and also, we don’t get referrals from these people because it’s not a comfortable experience. Language is the closing of ideas, and we need to find out what customers are thinking. We have to do it in a way without incurring the wrath of the consumer.  Where is real estate going, and what does the near-term future look like in the real estate industry? Disruption takes place when something no longer makes sense, which accounts for the industry buying side disruption, because prior to the Internet, as we all know, the only way or place a consumer, and specifically a buyer, could go to get access to open the door to their dream home was the first through a realtor. The industry has become monetized on the buying side. The only place that third-party pools can go to monetize their investments further and expand investments is to now also become the first point of contact with home sellers. Hundreds of millions of dollars will be invested to encourage home sellers. What will it be for? Artificial intelligence is more objective. There’s no prejudice, and there’s no bias, and it’s statistical. Artificial intelligence is going to allow people to get sophisticated, comprehensive updates on productive data, trending data, and market stuff 24/7.  The industry has to go beyond how we serve the community to how we represent the community, and that is just not a difference of words. It’s a whole subset in a whole different direction, says Allan. 3 Key Points: Most brokers have not spent a lot of thought on how to answer the question, “How’s the market?” because they may not be cognizant that 100% of their income is essentially derived from how they communicate their value, says Allan. Allan says every market in history is opportunistic. The only thing that sells is accuracy. In the real estate market, if homes are going down in value, you can sell your home and buy something larger. Communication of value and understanding of how the market works is key for real-estate agents and most do not have the ability to succinctly explain how the listed market works. Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Allan Dalton  allandalton@hsfranchise.com | Text Allan - 805.338.8796 https://www.realliving.com/pages/executive-biographies https://www.rismedia.com/2021/02/27/hall-of-fame-allan-dalton-collaborative-environment/ Chime (Sponsor) RedX (Sponsor)

On this episode of the Lab Coat Agents Podcast, Jeff talks to Allan Dalton. He has 50 years of real estate experience. He will soon be inducted into a Real-Estate Hall of Fame, chief executive officer of Real Living Real-estate, a Senior Vice President with multiple platforms, and experience in the real estate space. In addition, Allan has authored a book called ‘How To Develop a 6 Figure Income in Real Estate’.    Episode Highlights: When Allan was at Murphy Realty, he created all the national marketing systems for brands like Century 21 and Better Homes & Gardens. Allan explains what happened with the Boston Celtics and what happened with his basketball future. What about realtor.com? Iinitially, many realtors and brokers hated realtor.com, but the consumer didn't. The consumer loves the site.  Allan almost enjoyed and rejoiced over all the attacks because of his sports and competitive background. It felt like he was in battle, and it was invigorating.  There is no correlation between artificial intelligence and work ethic. Still, we are in an instant gratification and transaction-driven industry. According to Allan, we are competing with disruptors that will invest billions of dollars in taking over the first part of contact with the consumer. Allan points out that we don't have an image problem. We have a value problem because many consumers perceive a real estate transaction as a feat inflated defense that they have to subsidize. The key to the future is developing relationships with people you don't know yet, and so we've got to shift that focus, says Allan. If you don't influence the outcome, you just facilitate a transaction that is predicated in predetermined conditions based on what the market is going to determine. In the industry, when we self-identify as a listing agent, we strip out all value. We make ourselves bold, vulnerable to disruption. We make ourselves for artificial intelligence.  Realtors have to figure out, or they have to strategize to position themselves to where they are going to be the ones getting in front of the buyer, says Jeff. Everybody will have to continue to pay for referrals or pay to be a preferred agent or whatever to get leads from the Internet because no one's efforts will translate that.  The industry does not fully grasp the difference between serving the community and representing the community, says Allan. The greatest opportunity to prevent listing side disruption is to go beyond the Google search and do world-class community videos.  Data and information have the lowest level of value in the information age, and knowledge and wisdom have the greatest value. No one has more knowledge of the community. Allan suggests we have to do something that people can’t experience on the Internet, and no one at Google has been driving around the community for 20 years.  People have to understand the difference between social networking, social media, and social media marketing.  Most realtors look to sell more homes, but Allan's focus is on selling homes for more.  Allan suggests you have got to be the person who has encyclopedia knowledge, and that collapses into the most mesmerizing, correct, accurate rendering.  Marketing is first determining the unmet needs of the marketplace and then creating goods and services to respond to those needs effectively.   3 Key Points: Allan has seen and been a part of some massive things. Allan shares one of his most proud accomplishments related to real estate. The industry has to move from search engine optimization to what Allan calls seek engine optimization because hundreds of millions of dollars are going to be invested in persuading home sellers to now select their agent based on rating reviews. Allan suggests every person should ask themselves two questions:  1) "What do I do now that my competition does, but that I do better?” and 2) “What do I do that no one else does?"    Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Allan Dalton  allandalton@hsfranchise.com https://www.realliving.com/pages/executive-biographies https://www.rismedia.com/2021/02/27/hall-of-fame-allan-dalton-collaborative-environment/ Julie Vanderblue https://www.vanderblue.com/town-profiles/ RedX (Sponsor) Street Text  (Sponsor)

On today’s episode of “Lab Coat Agents Podcast” Jeff talks to guest Jenn Lim (Author of Book called ‘Beyond Happiness’), she shares how we can find more happiness and harmony so that we can be both successful and happy in life. They discuss how happiness is not all about highs; it is also about understanding our lowest points, too. Tune in for this valuable insight on leadership!   Episode Highlights: Jeff says that it's always a challenge to keep everyone happy & humming, concurrently. Jenn and Tony Hsieh (Ex CEO of Zappos) launched the ‘Delivering Happiness’ book in 2010 and from that point in time they realized there was a demand for happiness in the world.  ‘Delivering Happiness’ company essentially helps organizations, teams, governments, hospitals, and any workplaces to understand how you apply scientific happiness to your people. All the research that's been going on with scientific happiness says it is actually those that are happier, that are more successful. There's actual data and research of people wanting to understand what we can actually focus on, so that we're not thinking about what's wrong with us. But we can think about what's actually right with us, and focus on those things in a more positive way.  Jeff asks Jenn, how do you articulate the whole money and happiness thing? If money's not making you happy, you're not spending it the right way. It means you are spending it meaningfully for yourself and the people you love. If you really are doing this for the people you love, including yourself, then do you have that  prioritization in your time on a day-to-day basis in place? How can we refocus our energy, refocus our time to make sure we can wake-up every morning feeling solid, that we're aligned by that? Understand your own personal highs & lows, to have a more accurate picture of who you are as a human being and how you want to live and how you want to spend your time. The most important thing that we need to do right now, especially after COVID, is to set these schedules and rituals. Everyone wants to be treated as a human being not just as an employee or as a worker. When you are having a conversation and holding up the mirror, you don't have to be the mechanic. Jenn says, to her, beyond happiness means being more real about all the different layers and sides of who we are. If we're truly realistic about what our other sides are, not just the highs, but the lows, not just the strengths, but the shadows, then that's where meaningful happiness comes in.  Ask yourself three questions, first: “Where does your energy lie?” That's a question for your purpose. Second: “Where're your talents?” The third thing is impact- “What is it that you, as a human being, want to make an impact on the world?” Once you as a leader have the purpose and values together, the next thing is to start with yourself and then go through it with five leaders in your company and just see the results.  Three Key Points: As we grow and build, just don't forget to nurture your own greenhouse as well. We all get to know ourselves best in terms of doing the deep dive, answering the hard questions like, “What's most meaningful to us and are we living our life that way? We all like to focus on the positive sides or the positive things that happen in our life; But we also need to be real about what's not going well. Resources Mentioned: Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Jenn Lim     | https://jennlim.com/ | Book - Beyond Happiness: https://www.deliveringhappiness.com/jenn-lim Street Text  (Sponsor) Follow Up Boss (sponsor)

On this episode of the Lab Coat Agents Podcast, Jeff talks to Matt Plumer. He helps people get debt-free and learn how to save money with Matt's financial fit coaching platform. Matt says most real estate agents do not plan to put people in a box, and most of them don't make as much as they think!   Episode Highlights: Realtors can find themselves in  pitfalls that cause them to bump their head against the ceiling of achievement or cause the bottleneck that keeps them from achieving their financial goals.  Matt helps real estate agents establish the process and money flow that allows them to eliminate the landmines. We keep writing our chapters, and the mistake that real agents make early in their career is looking far enough ahead to identify where we want to go and hit the right pillars, says Matt, Jeff asks Matt, “If someone needs accountability and clearly can't deal with himself, where does someone start with you?” Transformation starts step by step, and the first step is awareness. Awareness will do 50% of the heavy lifting. We all want recognition, and there is an excellent place for it, except it is not the thing that is the tip of the arrow. What do people need to be doing each and every month to get themselves on the right path?  Matt explains in form W2 you have no expenses, and the tax is already taken up. So, we have to ensure that we pay ourselves first, and it's another thing that most people have backward like they're paying their credit cards first, they're paying their mortgage first, and then they pay their bills on the business. It is not our job to judge what other people spend, and it is not our job to teach people or tell people how much they should spend on groceries. Business is supposed to serve the owner's needs and make sure the business serves the needs of the owner correctly in the right order. The whole game that we are playing in that the government has built for us is called the IRC code, says Matt. Matt suggests, if you want to handle time better, tell your time what to do before you spend it; If you're going to go spend time on social or time in your inbox or time with your database, put it on the calendar.   3 Key Highlights: Matt explains in real estate that if you don't get the money matters under control, you can't sell enough. Matt provides his advice to people on – "How to manage taxes?" If you want to be successful don’t spend so much time focusing on getting success in your business, first get success in your life, says Jeff.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Matt Plumer | Website | Facebook | Instagram DM Matt for Free Download - 5 Financial Mistakes Real Estate Agents Make https://www.financialfitbootcamp.com/challenge Follow Up Boss (sponsor) Chime (sponsor)

Today's episode of the Lab Coat Agents is a continuation of the previous conversation with guests, Jesse Dau and Jackson Wilkey. If you missed the last two episodes, go back and listen to those as well in this three part series. This episode is essential for understanding how to turn your growing YouTube channel into business. They are going to talk about hooks, call to action, and what to do when your phone starts to ring!   Episode Highlights: “Whatever platform you use to answer the consumer questions will change your game”, says Jackson. YouTube is the platform that is the second largest search engine owned by the number one search engine. Every time we do any videos, we always try to inject our personal stories, and do it because it builds a more intimate relationship with the audience, says Jesse. General video advice for anybody who's scared of the camera: practice makes perfect. You will spend hours upon hours creating hundreds of videos until you feel like you're decent at anything, then you're always going to want to be improving. Your video intro that hits the consumer directly sets up everything for the success of your video, which is most importantly those calls to action. How should you lead into a highlight video of the city or a place piece? Stories vs. Reels vs. YouTube Is  searching on YouTube more micro than another social platform?  Counties, parks, and restaurants get searched a lot, but you have to understand where that search is coming from, says Jackson. There are some incredible food bloggers out there who might have 200,000 views or subscribers, and they probably make money on AdSense that way, but that doesn't mean closing deals. Jackson explains, when you look up the analytics of a thumbnail, it says that 1/3 of the thumbnail should be the human face because this is the most significant piece of branding you could make. You can make the most excellent video of all time, but if you don't pair that with a good title and thumbnail, it's just going to sit there forever and never give you views. As a new YouTuber, you do not have the power to go rank videos as somebody who has millions of subscribers. Jesse talks about  building up your credibility in the YouTube world. There are many thumbnail creation tools out there that can remove the background. Jackson affirms that they see thousands of agents across the country just following the call to action there. “If you get 15% of your viewers to watch 100% of your videos, you're killing it”, says Jackson. When you take the YouTube process precisely the way we lay it out, it will save you a lot of time and get your deals closed quicker. “99% of our sales are from neighborhoods that the people thought they wanted to live in from our fantastic videos”, says Jesse. Jesse suggests implementing the zoom-in process as part of the sales process. If you don't get the client on a zoom, trust me, you're just another agent to them. 3 Key Points: While starting videos, don't talk about yourself, don't open the video talking about you, don't talk about being the greatest, nobody cares about that;  Instead, open that video 100% answering the consumer's question. You have to understand your audience, where they are at, and their whole search process, but again also need to know the platform of YouTube. Jesse explains how when you're writing your keywords with the title, that starts highlighting the keywords, and when you go into writing your description, it copies your title. Then, it automatically places it into the description.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Jesse Dau & Jackson Wilkey | https://www.channeljunkies.com/ | https://www.tubebuddy.com/ Jackson@realagentnow.com Jesse@realagentnow.com

Today’s episode of the Lab Coat Agents is a continuation of the previous conversation with Jesse Dau and Jackson Wilkey. If you did not listen to the last episode, stop, go listen to it first, then come back and meet us here. The content today will be a lot more granular on what we started to discuss last week, which was all of the technical on building and growing and sustaining a very powerful YouTube channel!    Episode Highlights: Jackson says we need to discuss how this whole evolution started with the styles of videos we did and the titles, descriptions, and metadata.  A lot of people only think of YouTube for long-form video, but there is so much more to it using platforms like tube buddy, says Jeff. The keywords don’t play a significant giant role in the ranking of the video, it’s more the title. If you are going to property tours in listing videos to a supplier to please your clients, build a separate channel for that. It will crush your YouTube channel. Jackson and Jesse walk the listeners through their process that they go through to determine what the best title is, and then the description that follows to go with it.  You have to figure out what people are searching for first and then fill in from there. Once you understand content marketing which is answering the questions of the consumers, it’ll change your entire game, says Jackson. Jesse says the other thing that can be frustrating to agents is that everybody correlates success with views and subscribers, but we always correlate success with closed deals.  The whole goal of social media algorithms is to find people most intrigued to watch your content and to get them on the platform. “YouTube is so smart, the algorithms are amazing. If you put some money behind this, it’s going to blast out to the people that really want to see it, and we can amplify these things like 10X overnight”, says Jesse. Organically, through content marketing, no matter what the platform is, if you act like yourself and answer consumers' questions with your marketing, that is when your video starts getting out in front of people. Jeff asks, “Should be sharing videos everywhere?, How do know when to put money behind it or run ads?” Figure out what people are searching for, and then go make the content around that. There are basically a bunch of people who aren't licensed real estate agents but who are TikTok professionals; They just have a million followers because they’re good creators. The longer videos on YouTube are getting suggested more as long as you can keep them on watching it for a good amount of time.  “We are living on a platform where people make massive decisions- that's where they go and consume content and they spend a lot of time watching the same video because they cannot get enough information from it”, says Jackson. We need to understand that we have all different platforms, that is why there is only one Facebook, one Instagram, and one YouTube- they all serve their purpose. Jesse points out that as a content creator, you can’t just take the same content and put it on different platforms and expect the same results everywhere.  Drunk on social media teaches a lot of good stuff, and everything does have its place, it’s just all about how you use it. 3 Key Points: The description box underneath when you upload a video that is the golden ticket to ranking a video. The whole goal of social media algorithms is to find people most intrigued to watch your content and to get them on the platform.  Jesse shares how they get paid on their YouTube closings. They have closed over 140 transactions for 84 million this year alone in 2020-2021, and last year it was 50 million. Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Jesse Dau & Jackson Wilkey | https://www.channeljunkies.com/ | https://www.tubebuddy.com/ Jackson@realagentnow.com Jesse@realagentnow.com

Jesse Dau, a digital marketing whiz and real estate agent with over $150 million in closed deals, teams up with Jackson Wilkey, a video marketing expert and fellow agent. They discuss their impressive strategies for thriving on YouTube, revealing that they manage over 13 channels. Jackson shares his transformation from a blue-collar worker to a content creator, emphasizing the need for authentic storytelling in real estate. They also cover optimization techniques and the significance of engaging video content to enhance visibility and foster connections.

On this episode of the Lab Coat Agents, Jeff talks to Chris Jones, Founder, and CEO of Guerilla Realty. Today, we will discuss three specific topics -a 15-minute hack to get free leads from Zillow, how to build a lead machine from Craigslist, and a 45 second Robo call that book two to three appointments every time we run it!    Episode Highlights:  Chris gives a brief history about his profile. He explains what Guerilla Realty is and how he came up in the business. Guerilla Realty uses tools and training to help you rapidly grow your business. They make really good marketing accountable in real estate. Every realtor discovers at some point that getting consistent clients is really hard.  We are helping realtors rapidly grow their business with tools and training as we build free apps, come out with cool playbooks, and then sell Pro Tools as our flagship product, says Chris. Chris explains how they started with zero version 0.1 and how they grew the business to what it is today. We realize that there are many realtors out there that pay for a service that will deliver his ads right to their doorstep or physical leads, explains Chris. How  can you convert a  “For Sale By Owner” to actually sign the listing with you One of the most popular apps of all time is listing cake. People really love the name, so it is listing cake.com, and the idea is you can build an amazing listing video in 60 seconds or less, and you can do it from your phone.  How can you capture leads all day just by using video as a bribe or a lead magnet? Nerd Sheet is a briefcase of all of our best real estate calculators. It is very versatile. You can use it in any market segment over any time, and it will calculate accurate appreciation down to hundreds of percent. Zillow is an amazing source for leads. 30% of people searching for homes on Zillow are rich, meaning they have at least 30% more than the national median income. There is a way for us to get some of these Zillow leads and use it to position ourselves to take more listings and it basically came with sub owners, says Chris. Nowadays with COVID, it is really easy to ask for a video of listing. Many agents are total fakes, and they say that they are going to get started tomorrow and then like they will not show up for two weeks. You will never take that listing, and you will never use that listing to generate a single buyer lead. Most people choose to use their autoresponder because then you don’t have to wake up at 3:00 AM to respond to text messages, and it is automatically sending the video but it will also send the information to you so that you can contact the buyer if you want and you can connect with a lot more fire. Jeff asks Chris about Craigslist, “Is it really a lead machine? How are you guys using Craigslist and tell us about that?” Chris explains how a simple text capture service that most Realtors have access to these days will generate leads for you. Chris tells the listeners about this 45 second Robo Call that book two to three appointments every time one runs it. 3 Key Points: Real estate is the greatest business on earth; Simply get your license and have uncapped earning potential.  Chris says that they have over 35,000 Realtors who subscribe to their weekly newsletter, and one of the ways to join them is by using one of their free apps. At Guerilla Realty, we generally make two to three calls before we get one yes and then repeat every week. Chris explains their strategy as well as fizbonanza.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Chris Jones  Guerilla Realty | https://www.guerillarealty.com/craigslist/ | chris@guerillarealty.com Issuu Start for free or Premium Account 50% off with promo code: labcoat   Follow Up Boss (Sponsor)