Lab Coat Agents Podcast

On this episode of the Lab Coat Agents Podcast, Jeff talks to Barry Jenkins about middle funnel leads. If you aren’t familiar with middle funnel leads or don’t know what to do with them today is the time to learn. Barry is the CMO of Better Homes and Gardens based out of Virginia Beach. His team sells over 900 units per year. He is also the head realtor for Ylopo, which teaches lead strategies to agents. He also wrote a book called, ‘Too Nice For Sales’. You don’t want to miss this.  Episode Highlights: What are the middle of the funnel leads? What do you do with them? Barry is going to teach about them today. Have you heard of Ylopo?  Tooniceforsales.com is a really cool resource for agents. Make sure to check it out! Barry shares his background and journey in his career. He struggled a lot  Barry explains what he has done with Ylopo and how it connects to the content of his book, ‘Too Nice For Sales’; The kindle and audible versions are available. The printed version should be available on Amazon on March 5th. Who doesn’t want an abundance of sales? Barry explains how he had learned to scale a business off of the bottom of the funnel leads. How are you going to be successful in the next 5-10 years with online lead generation? Barry has insights and advice for you. Jeff asks Barry to explain how he has said he learned how to sell unethically and how he has evolved from there. Barry shares his story from 2008 when the market crashed and he had to get another job to support his family and how he had some miserable experiences that lead to a crisis moment of learning what worked and how he wanted to live his life. Your desire to help people regardless of how they react to you should be your motivation.  Teaching nice people how to have uncomfortable conversations helps them to not be useless. There are problems with the classic pushy sales pitches. What are better ways to handle resistance? Barry shares common rejections when you call a lead and misunderstandings that agents have about it. A recent study said that 92% of all New Year’s resolutions fail by January 28th. Why is that? How does that apply to real estate? Make customers feel amazing about their objection and act like they need you by asking really good questions. How do you build an authentic reputation? Empower your customers by making everything super easy for them and not waiting for them to get ready. Barry talks about how he learned to speak with eloquence and impact. He created a course that goes through each chapter of his book that leads to success in question asking. Recording calls that agents have with clients and going back to listen to them is so critical. Why? Jeff and Barry discuss how to find success in this area. Use Facebook groups, join them, follow them, and look for the people who are asking questions. Build community to build business. Jeff asks Barry to share practical strategy for engaging with the leads in a pool where a lot of people aren’t swimming- the ones that are “not quite ready”. Barry shares about the training that he offers and how to connect with him.   3 Key Points: The middle of the funnel leads deserves your attention. Barry has a passion to help folks realize there is a lot more money out there than they think.  Sales strategies can go in a lot of different directions and understanding what is ethical and what your passion is so key. Creating a false sense of urgency does work but there is a better way to help people.  Putting your own interest second and having an authentic conversation with customers goes a long way. How you handle tension and evaluate what the right decision is for a client should outweigh just wanting to be nice and it is better for everyone in the long run. Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Barry Jenkins Too Nice For Sales | Ylopo 2022 Success Summit | https://buyingva.com | text the word “nice” to 757-780-1241 to get added to his community | Chime (Sponsor) RedX (Sponsor)

On This Episode of the Lab Coat Agents Podcast, Hal Elrod, International Best-Selling Author of The Miracle Morning and The Miracle Equation, talks about the 6 habits and routines that successful people practice daily and how you can get started towards achieving your goals with them. Hal, who has almost died twice, shares his amazing story of overcoming debt and mental and physical stresses to growing his business and improving his daily practices.    Episode Highlights:  Jeff Pfitzer introduces Hal Elrod’s accomplishments.  How did Hal Elrod’s The Miracle Morning come about? What are the six practices of successful people?  What epiphanies did Hal Elrod have after discovering the six practices of successful people? Why does Hal continue to do the miracle morning after all the success he has already achieved?   Hal discusses the words “miracle” and “faith.”  If you waste your morning you are just playing catch-up for the rest of the day.  What is Hal’s favorite of the six practices?   Have a deep and meaningful “why” for your actions.  What are the actions you must take to fulfill your ‘why,’ and when will you do them?  Your success is inevitable with unwavering faith and putting the time and effort in.  Why do people feel a sense of urgency to want everything right now?  Life isn’t about where you want to go, it is about where you are at right now.   3 Key Points: The Miracle Morning was written in three years, has sold over 1.7 million copies, been translated into 37 languages, has had over 2000 5-star reviews on Amazon.com, and has been read in 70 countries. The 6 Practice for Successful people include: meditation, affirmations, visualization, exercise, reading, and journaling.  You have to take responsibility for your life, for everything around you and everything inside you.    Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Hal Elrod: halelrod.com  Linkedin Twitter “The Miracle Morning”: miraclemorning.com

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer talks to Borino, an expert on expired and FSBOs who has an inspiring journey in real estate. He shares some of the success secrets he teaches in his course and how they can help you achieve the life you desire. Episode Highlights:  Borino was born and raised in an acting family in Czechoslovakia. When he was blacklisted as a college student, Borino left his country and eventually came to Los Angeles. His real estate journey began when he saw an ad for free real estate classes, but he did not succeed immediately. At one point he was sleeping in his 1981 Cadillac DeVille.  The work of Tony Robbins had a huge impact on him. Once he began to uncover his limiting beliefs, his circumstances changed quickly. Develop the right mindset, put systems in place, and take massive action. Borino recommends several books on mindset and marketing. He began to study psychology because he wasn’t good at sales. Being able to develop genuine connections through conversation is by far the most important currency you can develop. He started with expired listings, zeroing in on people who were already in the process. Teaching his Expired Plus system became his full-time job around 2004. Borino explains why he moved from LA to DC. Jeff asks what about the secret sauce to working expireds and FISBOs. Borino wanted listings quickly and he didn’t want to spend a ton of money on marketing or follow up. There wasn’t a lot of competent competition. He says these are easy leads and easy listings to get. They are the only two leads you can pull right away. Shift your mindset if you want to execute on these leads. When you are confident, competent, and pleasant, most people will be pretty nice. Go in believing it will work. Expired Plus is a multi-channel approach. Call, text, email, mail them if you can, visit if you can. The first objective is to determine if the property has been relisted. An in-person visit is the most time-consuming but it has the most impact. Don’t confuse drip campaigns with follow up. Impact happens during communication and conversation. Anything that doesn’t feel robotic or automated is good. Most of your competition will give up way too soon. It generally requires 5-15 follow up touches. If you are real, helpful, and authentic you will succeed. Don’t overthink it. The FSBO approach is all about how you can help. Come from a place of contribution.  Just relate to them and you’re going to attract them back. Borino used to role-play and practice every day.  Practice the first few seconds of a conversation. You have to be willing to be uncomfortable to get good. If you stay with it, there’s a payoff at the end. Start from wherever you are. If Borino figured it out, so can you. It doesn’t require massive amounts of anything. It’s doable.   3 Key Points:   Develop the ability to create genuine connections through conversation.   Expireds are easy leads and easy listings. Start from where you are and don’t give up. Everyone has the capacity to do this. Resources Mentioned:  Awaken the Giant Within (book)  Think and Grow Rich (book)  Outwitting the Devil (book)  Frank Kern   Jay Abraham  Expired Plus  Lab Coat Agents Podcast Episode 27 with Nikki Klein  Borino’s YouTube channel  Real Estate Rockstar Agents Facebook group

On this episode of the Lab Coat Agents Podcast, Jeff talks to Simon Severino, the founder of strategy sprints; The company focuses on helping professionals get out of their business, take back control of their time, and do everything they dreamt of doing when they got into real estate. Simon started it as a passionate solo entrepreneur helping people. They called it a double your revenue 90 days, and the company even has a 100% money-back guarantee policy. Tune in now.  Episode Highlights: The two things that affect real estate agents are 1) making money like a struggle, and 2) Some agents are earning a lot of money, but they are burning themselves out. Simon is the CEO who can easily get distracted by stuff, and to stay on track he has three habits: daily habits, weekly habits, and monthly habits. He also has three strategies to double-check if he takes on a project or not.  There is no reason to get more leads if you don’t have a machine that turns them into your clients and it is too far away from the clubhouse.  Jeff asks, “How can you always identify an increase in your frequency, conversion rate, or price in just one hour with Clubhouse?” Many agents invest in  Zillow or realtor.com or something like that and it is usually a numbers game. It is going to take 100 leads to close one.  Be as specific as possible and carve your niche, especially at the beginning, when you enter a market, and later on, when you dominate the market, you can grow and defend the market with a broad approach, says Simon. Jeff inquires, “How would you respond to somebody who says they just don’t follow a calendar?” When you make your decisions, don’t decide on narratives. Decide on your reality, and your numbers tell your reality, says Simon. If you are running faster than others but in the wrong direction, that is the worst thing you can do. If you want to work 8 hours per day. Simon would want you to do 8 hours of the most promising conversations. So you don’t waste client time, and you don’t waste your time. There is no downside if you have a franchise or certification model. If you have a terrible sales month, nothing happens. You don’t have to fire anybody because they pay to be on your team, says Simon. Jeff asks, “If you are a salesperson, what is an idea that you would have for a realtor to get variable versus fixed?” Simon suggests creating an intelligent system where people pay to work with you because it’s an incentive for them. As a result, they get better deals, better clients, better projects, better working time, less travel, or maybe a combination of all of these things.  Once you have a genuine business partner, it can become a marketing machine, affiliate partnership, or sales machine. This will make your brand better, and you have something that works, says Simon. Establishing a Facebook Group where you are going to put all of your friends, family, and past customers to stay top of mind awareness which in my opinion is probably the best CRM you can have, says Jeff. Simon prefers to find the direct path. The direct path might be 8 hours on Zillow until you hit the 500,000 per year, and then you scale it from there, and then you don’t need anything else. 3 Key Points: The cost of acquiring a new client is much higher than just having a happy client that works again with you. It will be different in different sectors. Growing a business is the grind of getting as many conversations as possible and closing them. As a real estate agent, you need some variants of leads because if you focus on the leads, you are going to be burnt out because Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Simon Severino | Website | Facebook | YouTube Follow Up Boss (Sponsor) Chime (Sponsor)

On this episode of the Lab Coat Agents, Jeff talks to Fred Vallaeys. He is an absolute pioneer in the PPC world and is now the CEO of Optmyzr. Optmyzr is a PPC management platform. Fred is an author of a book called ‘Digital Marketing in AI World: Future-Proofing Your PPC Agency’. He is writing another book as well. Tune in to hear from him. Episode Highlights: The most exciting thing in the world, like technology, gets invented in Silicon Valley. At the age of 15, from Fred’s perspective, computers and everything exciting in the world was happening there. Fred’s first interaction on the Internet was his dad sitting him down and asking him, “What is it you want to achieve? Let’s write down the steps that we are going to need to take.” When Fred’s dad moved to California, he worked in a computing company doing servers. Hospitals and banks used it and where transactions were mission-critical.  Jeff asks Fred, you were one of the first 500 employees of Google so, tell us how you got to Google and then tell us a bit of the culture that it was back then and is it still like that today that you know of? Fred went through an interview process with Matt Cutts, whom most people recognize as the Google SEO guy. He was looking to build the SEO spam team, and he needed some help. Fred dabbled in PPC advertising back in 1998, and Google was the only place to do pay-per-click and keyword advertising. Fred became an eBay affiliate for 21st-century car insurance, and he started buying ads and various keywords for the businesses. Finally, he figured out what clicks he could get cheaply and with a decent conversion rate to make money on the spread. While the engineers at Google were building products, Fred put products into practice and shared what needed to be better. There is a big divide between what the engineers theoretically built and how you put it into practice. Jeff asks what evolution looks like for the PPC world and ad words and how it applies to the real estate world. Fred was one of the original team members on the Ad Word editor team, and he was on the team that acquired Persian, which is now known as Google Analytics.  Google’s mission is to have long-term loyal searchers, and the way that you get that is by consistently being good at answering questions, says Fred. Jeff asks as a realtor if I want to grow my Google presence and start working my way towards ads, what is the best piece of advice that you can give somebody to simplify that process so they can get into Google?  Jeff asks, what are some of the more significant mistakes you see people making as they get into this PPC world?  Google knows a lot about users through previous searches they have done, through previous behaviors, and what kind of websites they read. In our world, there is a sea of sameness. A lot of people are doing the same stuff. They are using a lot of the same tools, the same automation, and styles of marketing. So, Jeff asks, what do you recommend for someone to be more effective than the masses?  Jeff inquires, how would you compare an Optmyzr to something like a tube buddy that helps you tubers optimize and use proper keywords?  Optimyzr knows what you want to achieve and will help you achieve more results in less time. If you’re a realtor you want to dabble in PPC, it’s a good place to get your beginnings, says Fred.   3 Key Points: Fred was one of the original team members on the Ad Word editor team, and he was on the team that acquired Persian, which is now known as Google Analytics.  One of the bigger problems advertisers have is keeping ads In Sync with the ever-changing inventory, which can be challenging. Optmyzr  has tools like Campaign Automator and a big realtor for realty companies, says Fred. You should have your Google cookies running on your Google tracking code so that you can automatically start to retarget customers as they go and do other things, and it is not very complicated, suggest Fred. Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Fred Vallaeys   | https://www.optmyzr.com/ | https://twitter.com/siliconvallaeys Chime (Sponsor) Red X (Sponsor)

On this episode of the Lab Coat Agents, Jeff talks to Alicia Jarrett. She is a very successful investor in real estate; Doing deals on a yacht in Croatia and the Ski hills in France are the things that caught Jeff’s eye. So many realtors spend so much time working our lives away, and we need to figure out how to get out of the business and operate from wherever we are. Want to invest in properties but concerned about what and where? This episode is for you; tune in now.   Episode Highlights: Alicia says that they are all about lifestyle because they only get one shot at this thing called life, and it better be a good one.  Australia is quite limited in real estate. You can do the strategies, but access to information is deficient compared to the US because the US is a land of opportunity and land of data on anything and everything, explains Alicia. Alicia says that they went to a couple of different information sessions online and in-person to check out other markets and what people were doing. When Alicia started they did great on quite a few deals and found it very easy, but then the market changed within a couple of months. They started to see things getting off-market, and having property became very difficult because everybody wanted to fix and flip houses. Alicia’s main goal was that as long as they have a laptop and a phone, they should be able to operate this business from anywhere in the world, which is still their goal. The point of entry into the market in Australia is massive. No matter what strategy you’re doing to buy a property, you need a lot of money, and then to develop that property, you need a lot of money because the cost of contractors is very high, says Alicia. Jeff asks, “If someone lives in a market where there are not many opportunities available to invest, but one still wants to invest, what are the steps or processes to follow?” The conversion rate when you are trying to get off-market is about every thousand that you reach out to, you might get one property back, and to know what you’re doing and you have got your blind offer strategy down the path. We have done a lot of training on building relationships with our sellers and buyers because it’s about trust, particularly for landowners who have been sitting on a property for a long time, says Alicia. Jeff asks, “Except Florida, are there any other states where you put more effort or see more opportunity?” Jeff says that we all understand marketing to sell a property or maybe marketing to self promote but marketing to find a property… What does that look like for you?  These days, we are dealing with sellers who are in their 90s, and our youngest seller has been 19 and also we are working online and offline together to create the best customer experience. Many real estate investors are great at doing the deal, but they’re not so good at writing their business strategy and plan. No matter what asset class people are in real estate,if you don’t know how to do something, don’t do it, get someone else to do it, says Alicia. 3 Key Points: The average real estate price in Melbourne is 1.2 million just for a house, and vacant land is rare. A lot of people buy an old house, knock it down, and that becomes their vacant land, says Alicia. Alicia says that they want people with old property for more than ten years and still sitting in the family and doing nothing. They pull that data, and they want to ensure that there is enough data for us to do deals.  As a real estate investor, we break up marketing into two categories, acquisition, and disposition. Marketing is all about the number of touchpoints you can have to build relationships, says Alicia. Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Alicia Jarrett  |888-538-5478 | Alicia@superchargedoffers.com RedX (sponsor) Street Text (sponsor)

On this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer talks with Mrs. Connie Kadansky; She is an expert at helping others overcome call reluctance. It is something that so many people in the real estate  industry continue to struggle with or downright ignore as they progress in their careers as real estate professionals. Whether you are an individual realtor, or you have a brokerage or a team, Connie has helpful insights for you! Episode Highlights: Connie always wanted to solve her problem because she was motivated and goal-oriented. After reading the book, ‘The Psychology of Sales Call Reluctance’, Connie realized that she had call reluctance which is the emotional hesitation to prospect and self-promote.  When salespeople have call reluctance, their mindset is on themself.  No matter what kind of phone call you are making, be sure that before you pick up the phone, you ask yourself what you have to offer that could create value for them today. Connie suggests, when we are calling somebody, we are looking for them to have a business relationship. We cannot have a relationship with a prospect that clients don’t have three essential components: 1) shared interests 2) shared care, and 3) shared commitment. Once you get past the sales reluctance of making a call with the client,  how do you keep moving down the line and converting them into customers?  The barrier to entry is not that hard. If it were hard, there wouldn’t be two to three million agents operating all around, says Jeff. All relationships reflect the relationship that we have with ourselves. Take it as an adventure and learning experience. Connie discusses how self-promotion has a little bit of bad connotation sometimes with people and how to overcome that thinking.  We have to be consistent at what we do and being consistent as real estate agents, we can professionally manage our visibility, suggests Connie. Jeff asks Connie, when you advise a team leader or broker or a business owner trying to help their people be quicker, more assertive, and more eloquent, how do you advise them?  If someone is projecting negativity onto their prospect and holding that, we need to think of them as human beings. Jeff asks, “As real estate agents, we are always taught to keep going; At what point do you wave the white flag as the person making the call?” The best salespeople are out there who are mentally fit and know their value.   3 Key Points: The phone is so darn heavy for us because people don’t see their phone as their ATM. The real estate agents answer their phones all day long because they have signed in with their phone numbers, says Connie. The best callers are not best because they are the most eloquent. It is because they are the most prepared. A phone call is not about having that salesman silver tongue. It is more about preparation, practice, and being prepared. When we have call reluctance, we are more up to protect ourselves. We are protecting ourselves psychologically, says Connie. Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Connie Kadansky    | Website | LinkedIn  Street Text (sponsor) Follow Up Boss (sponsor)

On this episode of the Lab Coat Agents Podcast, Jeff talks to Andrew Abernathey. He is 27 years old and has been in Real Estate since the ripe age of 13. He has grown his business and asset worth to over $100 million, all of which is through real estate endeavors. Simply asking can open doors. Tune in for his fascinating story.   Episode Highlights: Andrew tells the listeners what he has built, and how he built it. He tells his story, where he came from, and what led him to where he is today. Andrew was into farming. He started knocking on doors and raised $10 million in 11 months because farming was good, and nobody was targeting North Dakota.  What is the legal way to go about setting up a holding company? Jeff asks, is there anything valuable to know so that we can know how to do the same?  Jeff says, “Real Estate will be a booming industry; Are you just afraid of the details or the little bit of added risk, so you are taking the easy street?” Andrew owns the construction company, a garage door dealership, an equipment dealership, and then they are also going to add some other vertical integration pieces. It takes 12 months usually to get a lot from purchase to construction, and then it goes to the raw construction group, and then they take about ten months to build it, and then it goes to extra space. Jeff asks, “At what point do you stop going out and asking for money and just using your own, or does that never stop?” Jeff asks, what advice would you give to get your child out of a usual mindset and into a perspective more like yours?  The youth of America tend to spend more time trying to chase influence and chase YouTube stardom, Tik Tok stardom, and things like that, says Jeff. The sooner you quit lying to yourself in life, the better off you’re going to be. Find your passion, try a bunch of things, fail a bunch, and then when you find your passion, stick to it and don’t care about what anybody thinks, says Andrew.  3 Key Points: Andrew says that they bought a publicly-traded insurance company in Alabama, but they had to go in and get an exemption from the insurance state commissioner because they must be 30 years or older to be on a public company board.  The first thing in any business that you need to focus on is- what are your efficiencies? Every real estate class is different, but there are mindless efficiency and amounts, says Andrew. Income does not tell your net worth or how you live. It describes how much you must work with living and doing your life. Resources Mentioned: Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Andrew Abernathey  http://www.andrewabernathey.com/ | https://abernatheyholdingco.com/ Follow Up Boss (sponsor) Chime (sponsor)

On this episode of the Lab Coat Agents Podcast, Jeff talks to Rod Khleif; He has been in the business for a long time and has recovered from $50 million in losses from the crash in 2008. Rod is a person who understands the psychology of overcoming failures and is now creating massive success. Tune in for his incredible insights! Episode Highlights: Rod is a big-time investor in the real estate world and author of a book called ‘How to Create Lifetime Cash Flow Through Multi-family Properties’. Many realtors are performing at a very mediocre and below level, and many of them are going to ride the roller coaster because they have a hard time finding success, which is a topic that people need to hear, says Jeff. Rod met a guy who taught him the importance of mindset and psychology. How indeed 80 to 90% of your success and anything is your mindset and psychology.  Rod thought he was a real estate God when he earned $8300 an hour over a 40-hour workweek for the year, and he felt like he could do no wrong; Then, 2008 happened and he lost everything.  Nobody has it better than you to find the assets and capitalize on them. There’s nothing you can’t do, or be, or have if you set your mind to it, says Rod. When you first buy a car, you never really notice them before purchasing the vehicle, and they are everywhere. That is your reticular activating system, and that is why goals are so important.  Napoleon Hill talks about in his book- if you don’t want it, you’re not going to be able to push through fear and limiting beliefs. Once you have goals selected, write why you have to achieve every one of those goals with vivid language that inspires you, says Rod. Get pictures of your goals, put them around you, do vision boards of things you want, and put a screensaver of the same because that is how you make this stuff happen. Jeff asks Rod, “What are two or three things that are on your vision board now?” Rod recently closed on a 300 unit apartment complex about 2300 doors to his students in the last couple of years, but building a self-sustaining school in Latin America is something he is going to do.  What comes after fall is winter, so you should consider making investments. Also, you should be thinking about how you might pull through if the market collapses because when it does, sales drop through the floor, says Rod. If you haven’t experienced failure, you assume success will continue, says Jeff. Residential real estate brokers don't know how to evaluate a multifamily property properly. Some of the best deals Rod has seen are where a residential broker doesn’t know how to value multifamily property. You choose the meaning you place on something that happens to you. Two people can have the same perceptually horrible thing happen to them, but one person could come out stronger, and the other person comes out destroyed, says Rod. There is no greater force in human psychology than the need to remain consistent with how we identify ourselves. If you have achieved a big goal, you have to have other goals lined up. You need a vision for your future, says Rod. Jeff inquires, “Is there anything tactical or technical in the list that an agent, realtor, or real estate professional can hang if they go through failure?” With cash flow, you can survive anything, and it is the biggest thing Rod wants to tip to any agent or realtor.  If you are selling real estate but not acquiring assets, you make a big mistake because you are in the perfect position to capitalize. 3 Key Points: Rod got his real estate broker’s license when he turned 18. Back then, you could become a broker through education, but now you need some experience. The world needs leaders, but you have to pay attention to what you are focusing on. Positive or negative focus is critical, says Rod. Tony Robbins calls an important principle the science of achievement versus the article of fulfillment, where achievement is a science, but fulfillment is an art, and you have  to tap into what motivates you, says Rod. Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Rod Khleif   | Website | Boot Camp | Lifetime CashFlow | Text Multifamily to 72345 Chime (sponsor) RedX (sponsor)

On this episode of the Lab Coat Agents Podcast, Jeff talks to Dustin Heiner, founder of ‘Master Passive Income. If you take advantage of the opportunity right in front of you, you have an option to sell real estate, which gives you access to properties and the ability to do more than be the listing or buyer’s agent. Wouldn’t you like to be successfully unemployed?   Episode Highlights: Jeff asks Dustin, why are you different? Why does what you teach work better than probably all other experts? Dustin started ‘Master Passive Income' after he became successfully unemployed. When he was 37 years old, he quit his job because he had enough rental properties, cash flow, and 30 plus properties.  Everyone needs to realize that your value is not in your job. It’s in you. Your boss is only paying you just enough to keep you working without quitting, but not so much that it takes money off their table. What is the tipping point? How many properties or passive income, or how much ROI do you need to have to get to that point where you could say I’m quitting my job? Dustin talks about how he got into buying properties. How did he afford a down payment? How did he go about scaling and building up enough reserves consistently to be able to put down payments?  What about  strategies related to niching down to the specific area in the town or the city? Does it matter if it’s a beat-up part of town versus a higher-end? Is there a certain rent price point to be looking for? How do you establish all of this stuff?  People do not adequately watch videos on having a good property manager. If you don’t have a property manager who will manage your property, you don’t have a business. What are the specifications to be  looking for in  a property manager?  The property manager customer is the landlord, the product is the property, and the tenant is just paying for that. So their customer is not the tenant. But, on the other hand, I am their tenant, so they’re looking to benefit me, says Dustin. We ask questions that lead to helping property managers answer in a way that we want to hear their prior experience.  What are the three best markets to invest in right now? There are many other ways to make passive income. Dustin says that real estate is by far the best. Every business he created is a passive income style business from this point forward. Get your finances together, get yourself in a position where you can qualify to buy property, but the most important thing is if you want to follow a strategy, think passive, suggests Jeff.  3 Key Points: Dustin shares his story about how he got over the hurdle of not wanting to work anymore and how he became successfully employed as an investor. Every piece of property you buy is another piece of inventory you put into your business, and that’s how you scale the business. For a realtor who is brand new at investing, What is the most critical thing to focus on before buying a property? Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Dustin Heiner | https://www.masterpassiveincome.com/freecourse          Get Free Course by texting Rental to 33777 https://www.youtube.com/user/triune51 https://successfullyunemployed.co/podcast RedX (sponsor) Street Text  (Sponsor)