Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Video podcasting is everywhere. But does that mean your podcast needs it? Because let’s be real: we both know that repurposing full-length episodes or posting random clips won’t cut it if you actually want to grow your audience.In this episode, I’m back with Bryan Fittin of GoRogue Studios to break down the stupidly effective way to leverage video podcasting—aka the type of content that makes listeners fall in love with your show, the one thing you should be sharing to turn casual viewers into superfans, and why you don’t need fancy production to grab attention.So if you don’t want to hire a full production team, spend hours editing, or post content that looks great but doesn’t actually drive listeners back to your show, hit play and let’s dive in. 0:02 – Video Podcasting Won’t Grow Your Show—But This Will1:39 – The Type of Content That Makes Listeners Fall in Love With You5:00 – Why the Smallest Moments Build the Biggest Audience10:41 – Why Low-Tech, Low-Production Video Delivers More Value Than You Think18:01 – The Best First Step If You’re Stuck on What to Post Episode Links:Connect with Bryan: GoRogueStudio.com Other Episodes You’ll Enjoy:How Video Can Make (or Break) Your Podcast → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Video podcasting is not the magic growth hack you’ve been sold. In fact, too many podcasters are finding out the hard way that adding video is costing them nothing but time, energy, and listeners.That’s why I invited Bryan Fittin, founder of GoRogue Studios, to break down exactly what adding video can and can’t do for your show—and the risks no one’s talking about when you don’t approach it strategically.We cover AI video editors (spoiler: they’re not a shortcut), which platform is actually best for getting started with video (hint: it’s not YouTube), and why adapting your podcast content for video takes more than flipping your iPhone around and hitting record.So if you’re wondering whether video is the next big move for your podcast or another recipe for burnout, hit play and let’s dive in.0:03 Why Video Podcasting Might Cost You More Than It Gains You1:49 The Truth About AI Video Editors (And Why They Won’t Save You Time)3:08 The Best Platform for Video Podcasts (Hint: Not YouTube)5:28 Why You Can’t Just Flip Your Camera and Hit Record12:22 Should You Add Video or Stick to Audio? Here’s How to Decide Episode Links:Connect with Bryan: GoRogueStudio.com Other Episodes You’ll Enjoy:The Type of Content that Turns Podcast Listeners Into SuperfansSteal My High-Converting Episode FrameworkThe Pros & Cons of YouTube for Podcast GrowthWhy Audio-Only Podcasting Still Dominates  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Think your podcast should be making you money by now? Here’s why it’s not—and what to do about it.In part two of this episode series, I’ll help you set accurate expectations for podcast monetization whether you don’t have an offer yet (or don’t plan to), have an offer that’s not converting, or have an offer that is converting and want to scale it.We’ll unpack how your podcast serves you at each stage, the expectations you need to set, and the strategies that separate profitable podcasters from the ones stuck creating content that never pays off (literally). So if you’re ready to build a podcast that actually drives revenue (without guessing, hoping, or waiting forever to see results) hit play and let’s dive in.0:02 – What Separates Profitable Podcasters from the Rest1:41 – No Offer? Here’s What to Focus on First3:50 – Have an Offer, But No Sales? Here’s Why7:25 – Have a High-Converting Offer? Here’s How Your Podcast Can Scale It11:16 – How to Align Your Podcast with Your Monetization GoalsOther Episodes You’ll EnjoyYour Podcast Won’t Drive Sales Without This→ This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Most podcasters want to make money from their show. The problem? Too many assume that having a podcast and making money from it are one and the same—but they’re not.In this two-part episode series, I’m breaking down how to bridge the gap between having the podcast and making money from it, with what you actually need to turn listeners into buyers. Plus, we’ll unpack one of the biggest mistakes podcasters make that causes them to spend hours scripting, recording, and editing, only to refresh their analytics and see no new downloads and no new dollars in their bank account.So if you're ready to build a podcast that actually drives business growth without spending hundreds of hours creating episodes and not getting paid for it, hit play and let's dive in.0:02 – The Real Reason Your Podcast Isn’t Paying You Yet1:45 – The Two Biggest Reasons People Never Make Money From Their Podcasts3:16 – Why a Podcast Won’t Fix a Broken Offer (But Will Expose the Problem)5:15 – The Question That Determines If Your Podcast Will Make Money11:46 – How to Set Accurate Expectations for Podcast MonetizationOther Episodes You’ll EnjoyWhat to Do When Your Podcast Isn’t Converting→ This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Think monetizing your podcast is as simple as landing a sponsor and calling it a day? Not so fast. Kevin Chemidlin, host of Grow the Show, is back to reveal why rushing to monetize can sabotage your podcast—and how holding off can actually set you up for bigger profits and a stronger connection with your audience.We’re unpacking Kevin’s four-step framework for podcast growth and monetization, where he reveals how to get your audience not just listening, but lining up to buy what you’re offering.So if you’re ready to stop supporting your podcast out-of-pocket and turn your show into a true profit-driver, hit play and let’s dive in.0:02 - Why Monetizing Your Podcast Too Early Can Backfire1:05 - Why Waiting to Monetize Actually Helps You Make More Money6:15 - 3 Things You Need to Monetize Your Podcast Successfully9:29 - What Really Turns Listeners into Buyers15:54 - How to Track ROI from Your Podcast the Right Way Episode Links:Check out Kevin Chemidlin’s podcast: Grow the Show Other Episodes You’ll Enjoy:The Two Silent Killers of Podcast Growth  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

As the saying goes in podcasting: "If you build it, nothing will happen." Brutal? Maybe. True? Absolutely.In this episode, I’m sitting down with Kevin Chemidlin, founder of Grow the Show, and together we’re diving into the two silent killers of podcast growth—and trust me, these aren’t your usual suspects.So if you're ready to learn how to hook your audience, keep them coming back, and transform your show into one your listeners can’t help but tell everyone about, hit play and let's dive in.  Episode Links:Check out Kevin Chemidlin’s podcast: Grow the Show Other Episodes You’ll Enjoy:Why Most Podcasts Struggle to Make Money (and How to Fix It)   → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

This isn’t your average podcasting advice. In this roundtable conversation, I'm teaming up with Alex Sanfilippo of PodMatch, Vinnie Potestivo, and Joe Casabona to dig into where podcasting is actually headed.From why so many podcasters quit to the truth behind podcast marketing and discoverability, we’re pulling back the curtain on the state of podcasting today and the core strategies that separate successful shows from the rest.Ready to go behind the scenes and uncover what works (and what doesn’t) so your show can get the recognition it deserves? Hit play and let's dive in.0:02 - Why Most Podcasters Quit Before Episode 20 (and How to Not Be One of Them) 5:23 - The One Shift That Separates Successful Podcasters From the Rest8:39 - Why Great Content Is No Longer Enough to Grow Your Podcast 20:09 - Why Audience Size Has Nothing to Do With Podcast Growth29:57  - The Non-Negotiable You Can’t Skip for Sustainable Podcast Growth Episode Links:PodMatchihaveapodcast.com/interviewPodcasting Systems & AutomationsCheck out Alex Sanfilippo’s Podcast: Podcasting Made SimpleCheck out Vinnie Potestivo’s Podcast: I Have a PodcastCheck out Joe Casabona’s Podcast: Streamlined Solopreneur  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

How many times have you thought about quitting your podcast? Once? Twice? Every other Tuesday? If you’ve ever felt like your podcasting mistakes might be proof you’re not cut out for this, think again.Spotify ad exec and fellow podcaster Corey Kareem joins me back inside this episode to share why those mistakes are the key to growing a podcast your audience can’t ignore—you just need to know how to use them to your advantage. Ready to turn what feels like failure into your secret weapon for podcast growth? Hit play and let's dive in.0:02 - What Most Podcasters Get Wrong About Failure1:04 - The Real Enemy Holding Your Podcast Back2:04 - Think Being Polished Builds Trust? Think Again5:14 - The Mental Shift That Separates Hobbyists From Pros10:57 - Why Failure Is Your Secret Weapon for Podcast Growth Episode Links:Check out Corey Kareem’s podcast: Three Questions Other Episodes You’ll Enjoy:What Spotify’s New Tools Mean for Your Podcast Growth  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Spotify is shaking up podcasting again, and in this episode I’m joined by Corey Kareem, Spotify ad exec and podcaster, to dive into the latest tools Spotify for Podcasters (now Spotify for Creators) is rolling out.Corey breaks down game-changing features like short-form video clips to increase your podcast discoverability, audience insights that go beyond basic downloads, and how podcasters like you can make the most of these tools to reach listeners already tuned in and ready to engage.So if you're looking for ways to grow your audience, connect with the right listeners, and stay ahead in the ever-evolving podcasting world, (who are we kidding—you wouldn't be reading this otherwise!) hit play and let's dive in.0:02 – How Spotify is Disrupting the Podcasting Industry (and What It Means for You)1:02 – Why the New Short-Form Video Feature on Spotify Will Improve Your Discoverability3:14 – How to Track (and Improve) Listener Engagement with Spotify’s Latest Analytics 7:31 – What a Strong Click-Through Rate and Stream Rate Look Like for Podcasters17:14 – New Revenue Predictions for Podcast Monetization on Spotify Episode Links:Spotify for CreatorsSpotify Partner ProgramOther Episodes You’ll Enjoy:Why Failure Fuels Better Podcasting  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Thinking about quitting your podcast (or business)? You’re not alone. In this episode, fellow podcaster Kathryn Thompson shares how she turned things around when she was ready to call it quits—and how her podcast became the turning point for building a business she’s excited to run again.We’re diving into how to make your podcast the driving force behind a business that energizes and inspires you. So if you’re ready to stop staring at your mic wondering if it’s worth it to continue and start watching your podcast actually grow your business, hit play and let’s dive in.0:01 - Why So Many Podcasters Hit a Breaking Point—And What to Do When You're There2:03 - From a Plateaued Business to Steady Sales With a Podcast5:21 - What to Do When You're Running Out of Content (or Motivation)9:23 - Why Long-Form Content Turns Listeners Into High-Ticket Clients12:53 - Should You Keep Podcasting—Or Call It Quits? Episode Links:Check out Kathryn Thompson’s podcast, BE The Sought-After Entrepreneur  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.