

The Shopify Growth Show
Jim Huffman
What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.
Episodes
Mentioned books

Jun 10, 2021 • 8min
How to Hire "A Players" (or a Co-Founder) With One Strategy (#19)
How do you find the right employee or co-founder that could take your business to the next level? By working in public and showing my work, I have been able to use to find my top hires. Here are some tips on how I show our culture to get the right people to come to us. Hopefully, it can help you. Resources:Show Your WorkWhat You Do Is Who You AreJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

Jun 7, 2021 • 38min
Billy Bateman on When to Go All-In on Your Startup Idea (#18)
Listen in to hear what Billy has to say about getting started on his path, the mindset of a startup, and his company’s current size and growth.Topics Discussed in Today’s Episode:How Billy started his company and got on the path he’s on nowThe rise and fall of Billy's side project that got killed by the government What success does for your mindsetThe use case for a chatbotHow the company’s customer intelligence inform building new productsWhen it made sense to go all in and investAdvice for B2B SAAS companies for virtual events and setting big goalsHow to leverage your networkEvolving from demos to free trialsBilly’s half-baked startup ideasThe nicest thing anyone has done for Billy in his professional careerResources:Billy BatemanChatFunnelsJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

Jun 3, 2021 • 11min
What's Your "Money Number" as a Founder or Startup Employee (#17)
What's your number? Do you know what you're working towards and how much money you want in the bank? Here is the framework I use to answer that question:First, here are three simple options for how to think about income:Option 1: Break-EvenOption 2: I’m Feeling ComfortableOption 3: F-You MoneySecond, What are your options for hitting your number? Obviously, there are lots more than the three but I am laying out three scenarios for income. Scenario 1: The Employee with Golden OptionsScenario 2: The VC-Backed Founder with an Exit PlanScenario 3: The Bootstrapped Founders with Cash Flow DreamsFinally, how do you decide? The truth is that it's not about money but the life you want.RESOURCES:What's Your NumberJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

Jun 1, 2021 • 46min
Rob Sobers on How to Pick a Startup that Plays on "Easy Mode" (#16)
Rob Sobers is a developer turned growth marketer. Today, he gives advice to first-time founders about the idea playing on easy mode. He breaks it down into the following 5 categories: B2B not B2CRecurring revenueSaaS not self-hostedEstablished tech stackMake your version of an existing productAt the end, he also talks about ideas he has if he was starting today. Playing on Easy ModeJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

May 27, 2021 • 18min
How to Grow a Million Dollar Agency (A Step by Step Guide) (#15)
Are you starting an agency? Don't miss these tips from an agency owner that's built a 7 figure business. Jim talks about the following:What your agency should focus onWhy you should niche down right awayHow to price your servicesHow to manage your client communicationWhy you should focus on recurring work vs. project based workThe key to great work is in the onboarding RESOURCES:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

May 24, 2021 • 45min
How to Fire Yourself from Your Company and Hire a CEO (#14)
Do you have a company that runs itself? Learn how Chris was able to bootstrap his business to 8 figures. Then hear the steps he took to build a board of directors and to hire a professional CEO. Finally, Chris provides insights on how he invests his time and money in e-commerce and real estate. RESOURCES:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

May 20, 2021 • 6min
A Non-Visionary CEO on How to Steal Ideas (#13)
Jim breaks down how he had zero innovative ideas while building a 7 figure business. He talks about how he stole every single idea along the way and he gives credit to where those ideas came from. From jumping on the trend of "Growth Hacking" that was invented by Sean Ellis to stealing his long term vision of micro acquisition from Andrew Wilkerson at Meta Labs, Jim gives credit to all the companies and founders that innovated before him.Finally, hear about the 1 thing that actually matters to make all of this happen. RESOURCES:The Non-Visionary CEO on How to Steal Ideas (Blog post)Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

May 17, 2021 • 50min
Andrew Gazdeki on Buying Startups with MicroAcquire and Selling his Business for Life-Changing Money (#12)
Listen in to today’s episode to hear Andrew Gazdeki discuss the startup opportunities that get the most demand, how he has grown MicroAcquire, and the impact journaling has had on his career.Topics Discussed in Today’s Episode:Andrew’s backgroundA summary of what MicroAcquire isWhat Andrew is seeing as far as the type of opportunities that get the most demandHow to think about founder/company fitHow to measure traction in a product marketMicroAcquire’s buyer poolThe growth of MicroAcquireAnnual subscriptionsCommunity as a channelMicroAcquire’s community group on FacebookHow Andrew grew a company and sold itWhy Andrew was interested in micro acquisitionsWhat Andrew is excited about right nowThe impact journaling has had on AndrewThe nicest thing anyone has done for Andrew professionallyResources:Andrew GazdeckiAndrew on TwitterMicroAcquireTED TalkJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

May 13, 2021 • 6min
A Mental Model for Founders called "Playing Offense" (#11)
As a founder, what do you do on the days when the sky is falling? When times get tough I change my mindset to be proactive rather than reactive. While bad things happen to you, you still control your actions and your perspective. I start playing offense.I list out all the momentum we have at the company. Then I identify the positive things I can control. Hear about the framework I use to get my mind on the right track.RESOURCES:Playing Offense: A Mental Model for FoundersJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

May 10, 2021 • 1h 5min
Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
This episode features Ryan Hamilton, a standup comedian that's toured with Jerry Seinfeld, starred in his own Netflix's special and been on The Tonight Show with Jimmy Fallow and The Late Show with Stephen Colbert. Learn about his writing process and how we went from PR to comedian. Here are some highlights:What he learned touring with Jerry SeinfeldHow he went from PR to being a full time standup comedian in NYCRyan's process for writing a jokeAdvice he would give to any young comedian starting outRyan's half-baked startup ideas he would start todayRESOURCES:Ryan Hamilton WebsiteRyan Hamilton Instagram Happy Face on NetflixComedy CellarJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook