Let's talk branding

In this episode, we explore the power of the ‘creator mindset’ with creative director turned creator Alex Antolino. It’s a deep dive into the creator economy and what brands can learn from people like Mr. Beast. Looking for a summary? Scroll down and you’ll find the AI summary of the transcript. Find Alex on Instagram, LinkedIn or Youtube.The brand audit templateAs a brand strategist, I’ve often noticed that a brand audit is one of the most overlooked and valuable services for a brand. Check out my fresh brand audit template on Holabrief and explore many more creative/strategic exercises.Learn brand strategyActivate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.The AI-summary* Alex Antolino talks about the disconnect between big brands and the importance of understanding the creator economy.* Stef Hamerlinck introduces Alex Antolino, a creative director turned creator, and the podcast topic of the creator economy and its relevance to branding and marketing.* They discuss the definition of a creator and the creator economy, and the difference between a creator and an influencer.* Alex talks about the opportunity for creators to make content, build a business around it, and have different revenue streams.* They discuss the relevance of the creator economy to brands, and how it can be used to reach a larger audience for less money.* Stef questions the feasibility of building an audience as a brand that needs to grow fast and Alex explains that organic content is like buying a house, a long-term investment.* Alex explains that brands can still use paid advertising to grow fast, but should also acquire creator skills to engage their audience in a relatable way.* They discuss how creators use engagement to create better ads, and how brands can use creator skills to make their ads better.* They discuss the importance of learning creator skills and how brands can apply those skills to paid ads and content.* The transcript ends with Alex dropping a bombshell that is not further elaborated on. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Show notes:* Nick’s substack and the article on Purpose Nihilism* Nick on TwitterThe brand audit templateAs a brand strategist, I’ve often noticed that a brand audit is one of the most overlooked and valuable services for a brand. Check out my fresh brand audit template on Holabrief and explore many more creative/strategic exercises. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Show notes:* The article that sparked the conversation* Science Magic, where Max works* Max on LinkedIn and TwitterThe brand audit templateAs a brand strategist, I’ve often noticed that a brand audit is one of the most overlooked and valuable services for a brand. Check out my fresh brand audit template on Holabrief and explore many more creative/strategic exercises. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this show, I chat with the amazing Tom Roach. A marketing strategist with loads of experience at some of the world's best advertising agencies.- The wrong and short of it article- Tom's blog (check out the other amazing articles too)- The original book by Binet & Field, the long and short of it- Tom's currently working at JellyfishIf you want to stay up to date, please subscribe on Substack. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this episode, I chat with Twitter buddy RJ Youngling, he calls himself an ‘entrepreneurial scientist. We take a deep-dive into the world of maths, Ehrenberg-bass insitute, bro-science and a lot more. You can find RJ on twitter here and check out his paid stuff here.This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.If you want to stay tuned for more Let’s talk branding news, episodes and videos, subscribe below! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this episode, I chat with the legendary Byron Sharp. We discuss the under-highlighted topic of subscription markets vs repertoire markets. * What defines such a market? * What can we learn from them? * What are the implications for marketers? * What does it mean for small brands? * Do we see any other distinctions between brands that have implications for brand growth? We discuss small vs big - luxury vs commodity - B2B vs B2CImportant links* You can find the paper we discuss here* The Ehrenberg-Bass institute * Byron on twitter* The latest BS show* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this episode, I talk with Humor expert Paddy Gilmore. We talk about the power of humor for brands. Topics* What types of humor are there? * And what brands can leverage it? * How can you make sure you don’t end up on the dark side of humor? * And what is the science behind all of it? Explore the serious business of being funny with me in this latest episode.Important links* Paddy’s studio: Studio GilmoreWant to stay up to date for the next episodes on brand-building? Subscribe below! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this latest episode, I chat with Faisal for the second time. We discuss positioning and what the power is for challenger brands. It’s an interesting deep dive into brand marketing, performance marketing, and the role of positioning for brands on a budget.Important links* The whitepaper Faisal and his team created* Faisal on Twitter* Creative business company* Our first episode: Building a brand on a budget* The brand new BS show on Youtube* Austins branding b******t newsletter* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this episode, I talk with the legendary Peter Weinberg, head of development at The B2B institute from LinkedIn. We talk about the common misperceptions in B2B marketing, how to build a B2B brand on a budget, and the differences/similarities between B2B and B2C marketing. It's a really great episode full of knowledge bombs so I'll bet you'll enjoy it! Important links:The B2B institutePeter on LinkedInIf you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this episode, I talk with Ian Humphris, the founder of Nokamo consulting. Ian has a wide knowledge of marketing and branding. We get deep into the weeds of what 'brand-building' really means for the balance sheet. We also chat about what we can learn from industry legends like Byron Sharp, Rosser Reeves, Mark Ritson, and much more about segmentation, differentiation, and a lot more. Ian on TwitterNokamo website and twitterIf you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com