Show notes:* The article that sparked the conversation* Science Magic, where Max works* Max on LinkedIn and TwitterThe brand audit templateAs a brand strategist, I’ve often noticed that a brand audit is one of the most overlooked and valuable services for a brand. Check out my fresh brand audit template on Holabrief and explore many more creative/strategic exercises. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this show, I chat with the amazing Tom Roach. A marketing strategist with loads of experience at some of the world's best advertising agencies.- The wrong and short of it article- Tom's blog (check out the other amazing articles too)- The original book by Binet & Field, the long and short of it- Tom's currently working at JellyfishIf you want to stay up to date, please subscribe on Substack. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this episode, I chat with Twitter buddy RJ Youngling, he calls himself an ‘entrepreneurial scientist. We take a deep-dive into the world of maths, Ehrenberg-bass insitute, bro-science and a lot more. You can find RJ on twitter here and check out his paid stuff here.This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.If you want to stay tuned for more Let’s talk branding news, episodes and videos, subscribe below! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this episode, I chat with the legendary Byron Sharp. We discuss the under-highlighted topic of subscription markets vs repertoire markets. * What defines such a market? * What can we learn from them? * What are the implications for marketers? * What does it mean for small brands? * Do we see any other distinctions between brands that have implications for brand growth? We discuss small vs big - luxury vs commodity - B2B vs B2CImportant links* You can find the paper we discuss here* The Ehrenberg-Bass institute * Byron on twitter* The latest BS show* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this episode, I talk with Humor expert Paddy Gilmore. We talk about the power of humor for brands. Topics* What types of humor are there? * And what brands can leverage it? * How can you make sure you don’t end up on the dark side of humor? * And what is the science behind all of it? Explore the serious business of being funny with me in this latest episode.Important links* Paddy’s studio: Studio GilmoreWant to stay up to date for the next episodes on brand-building? Subscribe below! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this latest episode, I chat with Faisal for the second time. We discuss positioning and what the power is for challenger brands. It’s an interesting deep dive into brand marketing, performance marketing, and the role of positioning for brands on a budget.Important links* The whitepaper Faisal and his team created* Faisal on Twitter* Creative business company* Our first episode: Building a brand on a budget* The brand new BS show on Youtube* Austins branding b******t newsletter* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this episode, I talk with the legendary Peter Weinberg, head of development at The B2B institute from LinkedIn. We talk about the common misperceptions in B2B marketing, how to build a B2B brand on a budget, and the differences/similarities between B2B and B2C marketing. It's a really great episode full of knowledge bombs so I'll bet you'll enjoy it! Important links:The B2B institutePeter on LinkedInIf you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this episode, I talk with Ian Humphris, the founder of Nokamo consulting. Ian has a wide knowledge of marketing and branding. We get deep into the weeds of what 'brand-building' really means for the balance sheet. We also chat about what we can learn from industry legends like Byron Sharp, Rosser Reeves, Mark Ritson, and much more about segmentation, differentiation, and a lot more. Ian on TwitterNokamo website and twitterIf you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this episode, I talk with content marketing specialist Jake Sanders. We explore the area of content marketing and talk about some of the nuances of where content marketing really works and where it doesn't. Jake has a lovely perspective on marketing and he has a way with words that is quite unique. We also explore sonic branding and how it links up with content marketing. Jake on TwitterJake also tipped of this book where he found the idea for the content turkeyJake's content home = Audio content lab check out his lovely and entertaining content!Big shoutout to Jake for creating this custom piece of music for this episode. Lovely stuff. If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this episode, I talk with John Lyons, currently Senior Loyalty Proposition Manager at a certain Danish toy manufacturer. We talk about the building blocks (pun intended) of loyalty and how to look at loyalty without going all 'love brand' on everyone. It's a very interesting deep dive into a highly contested area. Mr. Hat on TwitterIf you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com