Let's talk branding The power of emotion in advertising with Jon Evans
In this podcast, Jon discusses the five key elements of successful advertising: emotion, story arc, soundtrack, character, and fluency. He emphasizes the importance of entertaining and making people feel positive emotions, while also incorporating purpose and authenticity. Jon also touches on the influence of social media and the evolving advertising landscape
Important links
* Jon Evans on Twitter, LinkedIn
* The uncensored CMO podcast
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