Let's talk branding

Creating human tech brands In this episode I talk with Alex Antolino. He is the creative director at Typeform. We talk about the rebrand at Typeform, how to create Human brands and much more. We talk about:What's it like working at a tech company like TypeformThe Typeform rebrandLearning about your customerCreating Human BrandsHow branding is like scuba diving. You do not 'invent' the brand idea, it's already thereYou connect with Alex on instagram or on his website .I'd appreciate it if you could rate the podcast on itunes.  <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates.</p> Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you!This episode is supported by HolaBriefVery few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.Check out Holabrief This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this episode I take a look back at all the valuable insights I got from the podcast guests.It was such an honor and interesting ride to start this first podcast season. I got to talk to some amazing people and learned a lot of things. I want to thank all of the guest from this first season and I look forward to the new season (starting june). We talk about:The 10 lessons I've learned this seasonThe upcoming online courseSPOILER ALERT: I also announce 2 guests for the next seasonI'd appreciate it if you could rate the podcast on itunes. Or you can always find it on soundcloud. <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates.</p> Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

For |blanc| who |blanc| we are the only |blanc| that |blanc| unlike |blanc| we |blanc| In this episode I talk with Jason Halstead, he runs Gist Brands and is an experienced brand strategist. I found Jason through one of the many great pieces of content he puts out there, the Brand Spectrum. Jason is a great educator and knows his craft. We talk about positioning and when to rebrand. We talk about:The Brand SpectrumPositioning a brandRebrandingTheMoore value formatYou can find Jason on twitter, instagram, or on his agency website Gist BrandsI'd appreciate it if you could rate the podcast on itunes. Or you can always find it on soundcloud. <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates.</p> Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

You do not provide answers, you provide questions.   In this episode I talk with Karel-Jan Vercruyse, founder of strategic agency Dull, Karel-Jan has worked together with our agency and shown us the value of top level strategy. We talk about the different frameworks of strategy, the importance of why and how to make companies future proof.We talk about:The four frameworks for positioning a brandThe blue ocean strategyStart with why by Simon SinekThe gap between identity and strategyThe importance of science in strategyYou can find Karel-Jan on twitter, instagram, or on his agency website DullI'd love it if you could rate the podcast on itunes. Or you can always find it on soundcloud. <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates.</p> Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

You're in the room, they've asked for your advice. Feel confident.  In this episode I talk with Mr. Ben Burns, as a digital director for Blind and the COO of the Futur, he has been educating designers al over the world together with his mentor, chris do. We talk about makers and thinkers, dealing with confidence, stylescapes and Ben's personal story of how he got from being a Narcotics guy to where he is today.We talk about:Ben's personal story (you need to hear this)Working at blindFacilitating strategy with clientsThe maker-mind vs. the Business-mindUser profilingStylescapesYou can find Ben on twitter, instagram, the agency, Blind or the Futur. I'd love it if you could rate the podcast on itunes. Or you can always find it on soundcloud. <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates.</p> Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

It's not about how it looks, it's about how you feel.  In this episode I talk with Ian Paget, Ian is a really intresting guy, having created the logo geek community and blog he has been giving value in the design community for years. His own podcast features some design and branding legends such as Marty Neumeier and Chris Do. We talk about how to build a community, the importance of strategy and how to design logo's that work in the real world. It's a really fun conversation with lot's of value.We talk about:The logo geek storyBuilding your own communityThe new wave of strategy Logo testingLogo designCreating a personal brandYou can find Ian on twitter, his own website. Check it out because he shares a lot of great value. I also recomend joining the logo geek community, it's a great community filled with value.  I'd love it if you could rate the podcast on itunes. Or you can always find it on soundcloud. <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates.</p> Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Serving your customer's customer. In this episode I talk with Aaron Pierson, he's an Amazon best selling author, owner of brand consulting agency Vitals, podcast host and much more. We talk about brand strategy, disrupting the market, how to facilitate using lego and how to do customer research. Aaron is a branding boss and I hope you'll enjoy this value packed episode. We talk about:Facilitating brand strategyCustomer researchDisrupting the marketUsing lego to uncover a brand's core values. Check out this amazing deck Aaron shared. You can find Aaron on twitter, his own website. Check it out because he shares a lot of great value and has some really good products. I'd love it if you could rate the podcast on itunes. Or you can always find it on soundcloud. <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates.</p> Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Opening your eyes as a designer. Hey guys! In this fourth episode I talk with Fransisco Andriani. Together with his girlfriend Clara Fernández he founded Asis, a graphic design studio based in buenos aires. Fransisco gives some great tips at the end, so stick around! We talk about:presenting your identity work for the clientgetting inspiration as a designerfinding clients internationally I'd love it if you could rate the podcast on itunes. Or you can always find it on soundcloud. <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates.</p> First Name Last Name Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Brand strategy and uncovering the Human truth with Kristoffer Fink ParupHey guys! In this third podcast I talk with Kristoffer Fink Parup, he's an experienced brand strategist at International branding firm Pearlfisher._Kristoffer has worked in the world of branding as a Strategist for 5+ years at Monocle, venturethree, Pentagram and Pearlfisher. __Seeking to make brands express their essence in unique ways, Kristoffer works closely with Designers and other creatives to make sure the BIG idea always leads the way. _ Want the next episode in your email inbox?Subscribe to the podcast via itunes or soundcloud or by subscribing to our newsletter. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Henk Willems: award winning branding veteran.Hey guys! In this second podcast I talk with Henk Willems, he's a veteran in graphic design and branding.Having worked in agencies such as Duval, he has done a lot of award winning, iconic work. In the podcast we talk about brand strategy, brand manifesto's, how to present your identity work and how to grow as a designer. I hope you enjoy.You can find Henk hereWant the next episode in your email inbox?Subscribe to the podcast via itunes or soundcloud or by subscribing to our newsletter. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com