Let's talk branding

Building skyscrapers.In this episode I talk with Haraldur Thorleifsson, founder and CEO of Ueno, one of the most inspiring agencies on the map today. We talk about the struggles and joys of building an agency, developing acompany culture and brand and the future of Ueno.We talk about:The unique story of UenoBecoming a CEO as a designerGetting the right type of clientsThe importance of strategy for UenoDeveloping a brand as an agencyThe future of UenoUeno’s unique job siteGrowing an agencyThe pricing at Ueno (read the article here)You can connect with Haraldur aka ‘Halli’ on his Twitter Website and Medium.I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers. <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates. You also get a free Brand workshop template.</p> First Name Last Name Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you!This episode is supported by HolaBriefVery few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.Check out Holabrief This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

The dance between business and design.In this episode I talk with Marty Neumeier, Marty doesn't really need an introduction, he is a true thought leader when it comes to branding. Best-selling author of books such as the Brand Gap, zag and now his lates book Scramble, he is a true inspiration to me.We talk about:The evolution of branding in 4 stagesBooks: Positioning, a battle for the mind and David AakerScramble: Marty's latest book. He sent me an online copy so I was able to get an early read and it's a really great book. Get it here.Agile strategy: what it means and how to start applying itBusiness and art converging again after ages of being split.Learning about the language of business.Becoming a more strategic designer.Marty's new branding school: Level C.800CEOREAD retailer for the deluxe soft cover book versionThe book launch on the 1st of october.You can connect with Marty on his Twitter Website and LinkedIn.I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers. <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates. You also get a free Brand workshop template.</p> First Name Last Name Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you!This episode is supported by HolaBriefVery few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.Check out Holabrief This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Teaching to get better.In this episode I talk with Melinda Livsey, founder of Marks and Maker and online teacher. We talk about building a personal brand, using brand strategy to improve your business, learning to refuse clients and much more. Melinda brings a lot of great stuff to the table so I hope you enjoy!We talk about:How to build a personal brandTeaching people to get betterIf you want to learn, don’t go for the Einstein’sMarks and Maker, Melinda's branding studio.Prelance, Melinda's platform for starting freelancersBeing active in a communityrecommended Business Books: the E-myth, Profit firstPat Flynn, the master of smart passive incomeYou can connect with Melinda on her Twitter Instagram and LinkedIn.I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers. <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates. You also get a free Brand workshop template.</p> First Name Last Name Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you!This episode is supported by HolaBriefVery few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.Check out Holabrief This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Strategy is your words.In this episode I talk with Mark Pollard, CEO of Mighty Jungle and a brand strategist. Mark has a lot of experience in the field. We talk about the importance of words, avoiding cliché's and how you can write better. Enjoy!We talk about:Mark's own business Mighty JungleWorking at Leo BurnettMarks 'Ask questions, Get answers' articleHis skillshare class, a really nice intro to brand strategyThe importance of wordsThe Jetty brandBooktips: On writing well, the artful edit, save the catWhat questions to askYou can connect with Mark on his Twitter and LinkedIn.I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers. <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates. You also get a free Brand workshop template.</p> First Name Last Name Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you!This episode is supported by HolaBriefVery few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.Check out Holabrief This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Branding is an art, not a sience.In this episode I talk with Summer, brand strategist at Focus Lab. She helped create the strategic framework at Focus Lab. Summer really breathes strategy and it's so inspiring to hear her explain her process and journey.We talk about:Focus Lab, one of my favorite agencies.Gaining confidence in your job.Brand strategy and how she does it.The Brand new conference.Assessing your clients with a DISC test.How strategy influences design and vice versa.First round, a design meetup in NY.Kelli Anderson, a design inspirationAlly Fouts from VigetYou can connect with Summer on her Instagram and LinkedIn.I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers. <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates. You also get a free Brand workshop template.</p> First Name Last Name Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you!This episode is supported by HolaBriefVery few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.Check out Holabrief This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Welcome to the world of 3D brandingIn this episode I talk with Hernán Braberman, Hernán is Executive Design Director and Partner of Tridimage, responsible for the creative direction of tridimage´s design projects. As a packaging designer he thinks about every aspect of the design: the material, how it smells, how it opens, ... We talk about:His background as an industrial designerTridimage, the agency he founded3D brandingPackaging designThe importance of colorCustomer researchThe evolution of AR and packagingYou connect with Hernán on his instagram and LinkedIn or his own website.I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers. <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates. You also get a free Brand workshop template.</p> First Name Last Name Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you!This episode is supported by HolaBriefVery few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.Check out Holabrief This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Turn any venture into an admired brand. In this episode I talk with Fabian Geyrhalter from Finien. This guy is a serieus knowledge bomb. We talk about turning ventures into beloved and trusted brands by using storytelling and other techniques. It's a really value packed episode, enjoy! We talk about:Bigger than this, his latest book, highly recommended! (affiliate link)Finien, Fabian's agencyHow becoming a more strategic designer can you and your clientFishpeople, a great case studyYou connect with Fabian on his instagram and LinkedIn or twitter.I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers. <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates.</p> Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you!This episode is supported by HolaBriefVery few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.Check out Holabrief This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Working global, thinking local. In this episode I talk with Tom Green & Daniel Tibi from Edenspiekermann. We talk about working at a global agency, the dark side of German design and some other interesting cases.We talk about:What it's like working abroadThe dark side of German designHow it's like working with clients internationallyBe sure to check out Edenspiekermann The Nanoscent project The Hans Brinker projectYou connect with Tom on his instagram and LinkedIn or Daniel's twitter. I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers. <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates.</p> Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you!This episode is supported by HolaBriefVery few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.Check out Holabrief This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Inspired by the past, shaping the future.In this episode I talk with Steve Wolf, he's one of my biggest design heroes so I'm super excited to talk to him. We talk about his inspiration as a designer, how to involve clients in the design process and a lot more.We talk about:Steve's history and how he started the studioWorking together with his wifeWhat inspires Steve: Ikko tanaka and many moreHow to involve your client's in the design processGood clients and bad clientsYou connect with Steve on dribbble or his website I'd appreciate it if you could rate the podcast on itunes.  <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates.</p> Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you!This episode is supported by HolaBriefVery few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.Check out Holabrief This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

A Brand New worldIn this episode I talk with Armin Vit. Armin is the founder of the Brand New blog, one of thé design blogs in the design community. Armin has been writing and commenting about logo and identity design for a long time. It makes him a really interesting guy to talk to. Enjoy!We talk about:How to learn the language of designArmin's blog: Brand newReasons to do a rebrandRecent Pentagram redesignsThe future of the ad agencyHow Armin designs logo's and identitiesThe Airbnb logo redesignYou connect with Armin on twitter or on his arminvit .I'd appreciate it if you could rate the podcast on itunes.  <h2>Get the latest podcast in your inbox.</h2> <p>Sign up with your email address to receive news and updates.</p> Email Address <span></span><span>Sign Up</span><span></span> <p>We respect your privacy.</p>Thank you!This episode is supported by HolaBriefVery few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.Check out Holabrief This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com