The Action Catalyst

Bestselling author and Hall of Fame speaker Sally Hogshead talks about the value of being a specialist, and how to create your own "anthem".Hear Sally's full interview in Episode 47 of The Action Catalyst.

Cassie Petrey, CEO and co-founder of social media/music management firm Crowd Surf, talks about starting a Backstreet Boys army at 12 years old, questioning Hillary Clinton, how hardware leads to social media change, the limitations of VR, advice on differentiating yourself in a crowded field, innovating new pay structures in the music and digital marketing industries, what the REAL hardest part of your job will be running a business, and the critical use of Sabrina the Teenage Witch in her workflow.

Ron Alford, Executive Coach, Certified Trainer, Keynote Speaker, and Senior Partner with Southwestern Consulting, dives into a few of the principles found in his newly revised edition of "Redefining Possible", including creating impact, forming your vision, breaking belief barriers, identifying truth vs. lies, and organizing your time.Hear Ron's full interview in Episode 463 of The Action Catalyst.

Bestselling author and Hall of Fame speaker Sally Hogshead breaks down the importance of focusing on differences vs strengths, getting the magic glasses to reveal how the world sees you, being a specialist, and creating your own anthem, and why you don’t learn how to be fascinating…you UNlearn how to be boring.

Chris Hunter, founder of several successful beverage brands, including the iconic Four Loko as well as the health-focused Koia, and the unique Not Your Father's Root Beer, shares the story of the gap in the market that he identified that led to the creation of Four Loko, and the process of fighting the government to keep it legal.Hear Chris's full interview in Episode 462 of The Action Catalyst.

Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests. In this segment, Adam dissects Episode 463 with Ron Alford, author, Executive Coach, Certified Trainer, Keynote Speaker, and Senior Partner with Southwestern Consulting.

Ron Alford, Executive Coach, Certified Trainer, Keynote Speaker, and Senior Partner with Southwestern Consulting, covers the principles and parables in his newly revised edition of "Redefining Possible", and talks about finding the joy in having his soul crushed, collecting “Ron's Rambles”, the importance of putting on blinders, truths vs. lies, diving into the data, but going with the gut, and why his pals call him “Switzerland”.Mentioned in this episode:Learn more at SouthwesternConsulting.com/Coaching/StudentsSouthwestern Student CoachingOrder today at RedefiningPossible.comRedefining Possible

Best-selling author, speaker, and podcast host Gretchen Rubin explains why rewards are dangerous (but treats are good) when creating habits.Hear Gretchen's full interview in Episode 83 of The Action Catalyst.

Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests. In this segment, Adam dissects Episode 462 with Chris Hunter, founder of several successful beverage brands, including the iconic Four Loko as well as the health-focused Koia, and the unique Not Your Father's Root Beer.

We’re going loko!  Chris Hunter, founder of several successful beverage brands, including the iconic Four Loko as well as the health-focused Koia, and the unique Not Your Father's Root Beer, shares insights from his memoir, “Blackout Punch: an Entrepreneur’s Journey from Chaos to Clarity”, including the gap in the market that he identified that led to the creation of Four Loko, what they SHOULD have done at the very beginning to avoid disaster later, how the role of Founder/CEO is ill-defined (and why that's a good thing), hunters vs. gatherers in sales, fighting the government to keep Four Loko legal, creating Not Your Father’s Root Beer, what success means as a younger man versus now, and the value of knowing you’re going to be wrong but taking the first step anyways.Mentioned in this episode:Learn more at SouthwesternConsulting.com/Coaching/StudentsSouthwestern Student Coaching