Behind Gym Doors | A Fitness Business Podcast cover image

Behind Gym Doors | A Fitness Business Podcast

Latest episodes

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Jul 16, 2019 • 34min

093: Brittany Welk on Using Software to Maximize Results in Your Studio

In this episode of The GSD Show, the leading fitness business podcast, we talk about Using Software to Increase Value, Profits, and Efficiency in Your Business As someone that really understands how to use tools and software to be more efficient in her studio, Brittany’s been featured in Loud Rumor’s Virtual Training platform, shared on stage at GSDCON, and STILL has so much value to deliver that I had to bring her back in to share how she leverages software to grow and scale her fitness business.  🚀What you’ll learn: ✔︎ The software solutions Brittany has used to 10x her business ✔︎ How to manage your pipeline to streamline your sales process  ✔︎ Managing internal communication to make employees more efficient  ✔︎ Strategies for building value with your prospect lists ✔︎ How to spend less time training your employees ✔︎ The perspective of marketing that will skyrocket your business ✔︎ Why studios who don’t embrace technology will die 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor  
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Jul 9, 2019 • 16min

092: Expensive Employees Are Cheaper

In this episode of The GSD Show, the leading fitness business podcast, we'll tackle the topic about Paying More For Employees to Grow Your Bottom Line 🚀What you’ll learn: ✔︎ What you should look for first when hiring employees ✔︎ Why you should hire people that are better than you ✔︎ What's actually more important... character or skill? ✔︎ Where to look for the ideal employee  ✔︎ How to reach out to A Players and recruit them ✔︎  What you should pay for rock star employees 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor  
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Jul 2, 2019 • 15min

091: F.U.

In this episode of The GSD Show, the leading fitness business podcast, we uncover a simple but powerful truth: The Fortune Is in the Follow Up 🚀What you’ll learn: ✔︎ How to know if you're winning or losing in your follow up ✔︎ Real expectations for following up with leads ✔︎ Types of leads and how to follow up with each ✔︎ How you can get more hot leads from cold leads ✔︎ When the right time is to follow up and how often ✔︎ The perfect text to get leads to respond 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
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Jun 25, 2019 • 1h 24min

090: Advertise Like a Giant Regardless of Your Budget

In this episode of The GSD Show, the leading fitness business podcast, we challenge the way you think about marketing with: Reprogramming Your Perception of Advertising   🚀What you’ll learn: ✔︎ How to use advertising to program your audience  ✔︎ The reason the people you surround yourself with will make or break you ✔︎ How investing in advertising will dramatically grow your business ✔︎ Why your mindset is the reason leads won’t buy from you  ✔︎ The1 thing more expensive than advertising that’s killing your business  ✔︎  Why more leads buy more from those that never stop advertising ✔︎ How to de different and get creative with your advertising  ✔︎ And so much more! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor  
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Jun 18, 2019 • 49min

089: Billy Gene Shaw: LIVE from GSDCON19

In this episode of The GSD Show, the leading fitness business podcast, we reveal the secret to scaling your fitness studio instantly using advertising. Why is this episode so special??? It’s the very first LIVE STUDIO AUDIENCE episode that we’ve ever done, and we do it ON-STAGE at GSDCON! Billy also goes off on some brilliant tangents. ⭐️TOPIC: How to Scale Your Business Instantly Through Advertising 🚀What you’ll learn: ✔︎ How Billy made over $100k in revenue with 90% profit in 24 hrs ✔︎ How Billy ran an ad and literally sold NOTHING. Yes… “nothing” was the product. ✔︎ Why spending money on advertising is the quickest way to grow your business ✔︎ How Billy gets 20x more views on his advertising than of an episode of Shark Tank ✔︎ Why you’re not making money from the content you put out ✔︎ Billy’s strategy behind his crazy profitable video ads ✔ How to use Google Trends to create an advertising strategy that converts ✔ What Billy would do if he owned a studio with 0 members and only $3000 to spend ✔ and much more! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
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Jun 11, 2019 • 12min

088: How Targeting Ads Only to High Income People Can Hurt You

In this episode of The GSD Show, the leading fitness business podcast, we uncover how your perception of lead quality might be the biggest thing holding your fitness studio back. ⭐️TOPIC: Your Perception of Lead Quality is Hurting Your Business 🚀What you’ll learn: ✔︎ Why people with $$$ aren’t the best demographic to target ✔︎ How to reframe your mindset on leads that “can’t afford” memberships ✔︎ The people with money aren’t waiting for fitness studio special offers ✔︎ The best way to prepare for leads of all types ✔︎ What the top 5% of fitness studios are doing to close “poor leads” 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor  
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Jun 4, 2019 • 59min

087: Matt Kafora: From 1 to 7 Orangetheory Fitness Locations

In this episode of The GSD Show, the leading fitness business podcast, we break down the Sales and Systems to Scale Your Fitness Studio and take it to the next level. With Matt being an extremely successful entrepreneur in the fitness industry, I wanted to share his story to show all studio owners first hand how to run multiple profitable studio locations without having to be there every day (or most days). 🚀What you’ll learn: ✔︎ The sales process Matt used to scale from 1 to 7 locations ✔︎ How to develop a thriving culture in your fitness studio that leaves members wanting more ✔︎ Matt’s hiring process that took him from 1 to over 125 employees ✔︎ How to build strong relationships with your employees so you can step out of the business ✔︎ How to hire, train, and develop your employees ✔︎ How to set up systems for all roles within your business ✔︎ The right way to get your team to embrace the sales process ✔︎ How to develop a system for managing your member’s experience ✔︎ The only time you should consider opening a new location ✔︎ What financials you should track and how often to look at them ✔︎ And TONS more 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
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May 28, 2019 • 10min

086: Sales Training Strategy

In this episode of The GSD Show, the leading fitness business podcast, we dive into Sales training and the massive impact it’ll have on your fitness business. 🚀What you’ll learn: ✔︎ Why it's important to practice selling memberships ✔︎ The shocking amount of studios that don’t train & how to crush them ✔︎ How to get more membership sales from sales training ✔︎ The most important part for role-playing ✔︎ How to become unconsciously competent with your sales pitch 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor  
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May 21, 2019 • 1h

085: How to Sell Like The Top 5% of Fitness Studios

In this episode of The GSD Show, the leading fitness business podcast, we break down How to sell like the top 5% of fitness Studios. 🚀What you’ll learn: ✔︎ The biggest obstacle fitness studio owners face when it comes to sales ✔︎ The most common objections in fitness memberships sales & how to overcome them ✔︎ Why you should become a student of sales and the teachings Mike swears by ✔︎ Why there are only 2 reason people don’t buy and what they are ✔︎ The words you need to take out of your vocabulary & why they killing your sales ✔︎ How you can leverage partnerships to increase membership sales 👍[LIKE & SHARE] #GSDshow Comment: To watch more GSD Show interviews, talks and bites with incredibly talented minds in the fitness industry go to TheGSDShow.com! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
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May 7, 2019 • 8min

084: How To Advertise To Current Fitness Studio Members

In this episode of The GSD Show, the leading fitness business podcast, we reveal a game-changing strategy that most fitness studios completely overlook—advertising to your current members. Think about this...   According to a study done by MINDBODY with over 56,000 fitness studios, they've learned that the average studio only retains 10% of their members over the course of 12 months.   The BEST only retain an average 30% of their members in a year.   This is why it's so important to continue to advertise to your CURRENT members.   You may be thinking, "How do I advertise to current members?" or "What kind of ads do I run?" or even "I can't give my current members a free week, this won't work!"   Well, in this GSD BITE, Mike Arce will solve these questions for you and your fitness studio.   Mike teaches you what kind of ad campaigns you should be running to current members AND how to do it.   Check it out! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor    

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