
Behind Gym Doors | A Fitness Business Podcast
We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats.
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Latest episodes

Oct 1, 2019 • 56min
103: Mark Richardson on Fitness Studio Membership Sales | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, Mark and I sit down to discuss how you can successfully transition your fitness studio from presale to an open location with hundreds of paying members! Mark has trained hundreds of F45 studios on their sales process and has established himself as a membership sales expert in the fitness industry. ⭐️TOPIC: How to Successfully Transition from Presale to Launch 🚀What you’ll learn: ✔︎ The different buying personalities of leads and how to sell to them ✔︎ Mark’s exact strategy for running a successful presale campaign ✔︎ How to create passive urgency in the sales process ✔︎ How to hire and train high performing membership sales employees ✔︎ Why you’re 9x less likely to get a hold of a lead after 5 min ✔︎ Why 20% of what you’ve learned in sales training is forgotten in 2 weeks ✔︎ How to increase your leads show-up rate by 80% ✔︎ Mark’s strategy for overcoming the price objection in presale ✔︎ How to fill up classes outside of primetime hours ✔︎ And tons more! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Sep 24, 2019 • 8min
102: Should You Create Content to Grow Your Fitness Studio? | The GSD Show with Mike Arce
In this episode of The GSD Show, the leading fitness business podcast, we tackle the question "Does Creating Content Really Help Grow Your Fitness Studio?" 🚀What you’ll learn: ✔︎ What’s really more important, content or sales ✔︎ How to know if your content is working for you ✔︎ What types of content to focus on ✔︎ Why studios struggle with creating content ✔︎ Who shouldn’t be creating content for your studio ✔︎ How to get better at creating content 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Sep 10, 2019 • 8min
101: A Great Way To Dramatically Improve Culture in Your Fitness Studio | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, we dive into How to Dramatically Improve Culture in Your Fitness Studio 🚀What you’ll learn: ✔︎ The type of goals that motivate employees in the workplace ✔︎ How goals influence the culture of your fitness studio ✔︎ Why you need to give employees more than just a paycheck ✔︎ Why most employees have dreams NOT goals & how this hurts your business ✔︎ How to encourage employees to start each day with intention ✔︎ How to help your employees hit profession & personal goals ✔︎ And tons more! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Sep 3, 2019 • 45min
100: How Mentors Exploded Bob’s Fitness Studio in One Year | The GSD Show with Mike Arce
In this episode of The GSD Show, the leading fitness business podcast, we break down How Mentors Exploded Bob’s Fitness Studio in One Year Bob is humble enough to admit that he doesn’t know what he doesn’t know, but unlike most studio owners, he put himself out there, hunted down the best studio owners, and found ways to learn from them so he can triple his growth in less than one year! That’s why I had to have Bob on the show. He is an incredible example of what can happen when you surround yourself around the right people to guide you. 🚀What you’ll learn: ✔︎ How Bob leveraged mentors to achieve massive growth in his business ✔︎ The most impactful lessons Bob has learned from his mentors ✔︎ Bob’s proven strategy for reaching out to highly successful people ✔︎ The strategy Bob learned that grew his average close rate to 72% ✔︎ The top books, podcasts, and other resources that helped Bob level up ✔︎ How to be more impactful in peoples lives and inspire change ✔︎ And tons more! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Aug 27, 2019 • 9min
099: Getting the Most out of Every Employee
In this episode of The GSD Show, the leading fitness business podcast, we discuss about Improving Culture, Increasing Productivity, and Generating Results in Your Business I quickly realized that I needed to change my approach and with the help of a few key employees and a business coach, I was able to develop a few strategies that not only improved the company culture but increased the productivity of my employees and transformed my business -adding over $250K in MRR (monthly recurring revenue) in just 7 months! In this video, I’m excited to share with you what I learned, and how you too can get the most out of your employees with a few simple but highly effective strategies. 🚀What you’ll learn: ✔︎ The exact strategy I used to improve company culture ✔︎ How to increase productivity through this communication style ✔︎ Why entrepreneurs tend to rub employee the wrong way ✔︎ What I learned from losing 9 employees in a 2-month span ✔︎ How to properly give constructive feedback that produces results ✔︎ And tons more! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Aug 20, 2019 • 1h 3min
098: Accounting Prose CEO, Cristina Garza on Mastering Your Fitness Studios Money Game
In this episode of The GSD Show, the leading fitness business podcast, we dive into Overcoming the Fear of Financials and Mastering the Money Game As an expert in studio finances, she’s also been invited to speak on some of the biggest stages in the industry, including Mindbody’s BOLD Conference and GSDCON, the #1 Fitness Studio Conference on planet earth! Enjoy this episode as we discuss mastering fitness studio finances to achieve financial freedom. 🚀What you’ll learn: ✔︎ How and what you should pay yourself as a business owner ✔︎ What you should really be paying your employees ✔︎ How to calculate your member acquisition cost and what it should be ✔︎ The most important numbers successful CEO’s know and track ✔︎ Industry benchmarks to know where you stand with your finances ✔︎ The right way to track retention and forecast your financials ✔︎ Why most fitness studio owners struggle with financials ✔︎ and much more! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Aug 13, 2019 • 14min
097: Being More Successful as a Franchisee
In this episode of The GSD Show, the leading fitness business podcast, we break down What Makes a Successful Franchisee 🚀What you’ll learn: ✔︎ The 1 thing successful franchisees do that others don’t ✔︎ How to master systems within your franchise ✔︎ Why the worst franchisees are failing in their business ✔︎ What’s really more important, systems or employees ✔︎ Why working too much in the business is actually a bad thing ✔︎ And tons more! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Aug 6, 2019 • 13min
096: Fake Drinking Tequila If You Must
In this episode of The GSD Show, the leading fitness business podcast, we dive into Using Creativity to Make It as a Small Business Owner 🚀What you’ll learn: ✔︎ How to think outside the box to grow your business ✔︎ The importance of leveraging your network to grow your business ✔︎ How to be resourceful when you don’t have resources ✔︎ Why you’ll grow much faster as a business when you’re creative ✔︎ The art of closing deals with creativity ✔︎ Why running ads alone won’t help you scale 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Jul 30, 2019 • 1h 1min
095: Erik Charles Russell on the Art of Selling Memberships
In this episode of The GSD Show, the leading fitness business podcast, we'll discuss about Dialing in Your Sales Process to 10X Your Membership Sales He’s now a highly sought after membership sales consultant in the fitness industry, and today, we sit down to discuss how he’s helping studios get more members through his simple, but highly effective sales process. 🚀 What you’ll learn: ✔︎ A proven sales process to close over 70% of your leads ✔︎ The 4 objections every lead has and how to overcome them ✔︎ What to say to prospects after the workout that gets them to convert ✔︎ Strategies for increasing prospect show up rate ✔︎ How to present membership options ✔︎ The script for closing more paid in full memberships ✔︎ How to leverage the fact that prospects buy with emotion not logic ✔︎ And tons more! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Jul 23, 2019 • 48min
094: Fitness Marketing Mastery
In this episode of The GSD Show, the leading fitness business podcast, we dive into Strategies to Master Social Media Advertising for Fitness Studios 🚀What you’ll learn: ✔︎ The 3 Facebook targeting options to focus on ✔︎ The formula behind high performing ad copy ✔︎ Why running a compelling offer DOESN’T devalue your brand ✔︎ How to stand out on Facebook by blending in ✔︎ Why you’re losing money by not advertising on Youtube ✔︎ The exact YouTube ads we run at Loud Rumor ✔︎ And so much more! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor