The Kara Report | Online Marketing Tips and Candid Business Conversations

 Does it feel like everybody tries to market to beginners? This is something I hear over and over again. Especially with my podcast, I really try to avoid those super beginner basic concepts. However, I do know WHY most people market to beginners, and I'm going to dive into that in this episode so that you can decide for yourself if this should be part of your own marketing strategy. 🎙️ In This Episode:Targeting Beginners vs. Advanced AudiencesWhy I have tried to create a podcast that's not "for the masses"Pros and cons of marketing to beginnersLinks Mentioned: Read the full shownotes: https://thekarareport.com/44Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

In this episode, I got to sit down with Mara Kucirek, an online course specialist who helps other business owners create, sell, and improve their online courses. She brought a list of Black Friday Trends for 2024, and then we dive deep into Black Friday sales strategies, including why it's important to start planning early to avoid last-minute stress on Thanksgiving. We also talk about the importance of delivering a high-quality product, not just focusing on marketing, and why many online courses fail because they don’t help students implement the material. Mara shares SO much, so whether you're a course creator or small business owner gearing up for the holiday sales season, this episode is full of actionable tips to make your Black Friday a win! 🎙️ In This Episode:The biggest 2024 Black Friday trends we're going to seeThe easiest thing to offer in your courses (that your potential students really want!)Balancing marketing and sales with creating a great product Why low-ticket offers are booming and whether or not it's actually worth creating oneLinks Mentioned: Read the full shownotes: https://thekarareport.com/43Watch Mara's FREE Webinar On Black Friday Trends: https://thekarareport.com/black-friday-trendsGrab Mara's Black Friday Toolkit: https://thekarareport.com/bf-toolkitFollow Mara on Instagram: https://www.instagram.com/marakucirek/Read one of Mara's Kucirek income reports: https://marakucirek.com/august-2024-income-report/ Learn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport

Have you been looking to use AI in a more authentic way? Or maybe you're just wondering, how do I get the outputs closer to a final version when I use AI? If you're still doing a ton of editing with what Chat GPT spits out, you are going to love today's guest. I brought on Kinsey of Feel Good Social and Authentic AI to share how to make AI sound like you (and she shares a LOT more to be honest).  🎙️ In This Episode:How to train AI tools to reflect your brand’s voice and personalityTips for using AI while remaining authentic in content creationPractical strategies to integrate AI into your business workflowCommon mistakes people make when using AI and how to avoid themWhy it's important for women and underrepresented groups to embrace AILinks Mentioned: Read the full shownotes: https://thekarareport.com/42 (all the links are laid out here!)Head to DIYwith.ai to Check Out Her AI-Powered Reels Course and Brand Blueprint: https://authenticaiforentrepreneurs.com/Follow Kinsey on Instagram: https://www.instagram.com/authenticaiforentrepreneursLearn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport

Today's topic is one I’m genuinely excited about. We’re diving deep into the do's and don'ts of using AI, AI Tips for Small Businesses, specifically tailored to how I personally use it in my workflow. This episode was actually requested by a listener, which is always my favorite kind of content to create!I won’t be covering the basics like "give your AI a role" or "don’t copy and paste responses" – you can find that with a quick Google search. Instead, I’m taking you beyond the basics to explore the more advanced ways I integrate AI into my daily tasks, from uploading documents, SEO, writing blog posts, to podcast content. 🎙️ In This Episode:What you should (and should not) upload to get better resultsHow to use AI for SEO and keyword research (with a big caveat)Prompts and tips for adding AI to your blogging or podcast workflowDo you need to tell clients you're using AI?Links Mentioned: Read the full shownotes: https://thekarareport.com/41Listen to Lauren's episode all about AI: https://thekarareport.com/30Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

Are you thinking about launching something for Black Friday, but you're a service provider and unsure what that would look like for you? Maybe you're feeling pressured to create something new? Or you're an introvert like me wondering how you'll find the energy to maintain a launch during the busiest time of year? In this week's episode, I interviewed Wandi Ruiz all about how planning Black Friday now, can help YOU stack recurring revenue for 2025.Wandi has a challenge starting today if you want to dive into this even further! Head to her Instagram for details: https://www.instagram.com/thewandiruiz/ 🎙 In this episode:Wandi shares BTS of her two-month launch last Black FridayHow detailed your planning process should be vs. what you can do on the flyHow to "sell your stuff" on Black Friday WITHOUT offering a discountLinks Mentioned: Read the full shownotes: https://thekarareport.com/40Follow Wandi on Instagram (and join her Black Friday planning challenge): https://www.instagram.com/thewandiruiz/ Learn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport

Five minutes into this episode, I realized just HOW much value Colie was bringing to the conversation. I already knew she was brilliant in systems and client experience, but if you’re not familiar with her yet, get ready. After recording, I made it a goal to implement everything she recommended, and it took me about two and a half hours (though it could’ve been quicker if I hadn’t overthought the details!). You're going to LOVE this episode so let’s get into it!We dive into the bare minimum customer experience, her five-minute booking process that boosts your revenue, and how to personalize your customer experience with automation. She also shares how she uses Airtable—without giving too much away, this episode is packed with insights. 🎙️ In This Episode:What does a "bare minimum customer experience" look like?How to set up a 5 minute booking process (to get paid fast)How to personalize your customer experience WITH automationHow we can use Airtable to keep organizedLinks Mentioned: Read the full shownotes: https://thekarareport.com/39Learn more about working with Colie (and shop her templates): https://coliejames.com/Follow Colie on Instagram: https//instagram.com/coliejamesSubscribe to The Business First Creatives Podcast (Kara's episode airs Thursday!): https://coliejames.com/podcast/Learn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport

Do you ever have a hard time turning off your business brain? This week’s episode was inspired by a moment that hit me a few weekends ago while driving home from camping. On the way home, we listened to Eminem’s new album—out of sheer curiosity, since I honestly don’t usually listen to that kind of music anymore. But it got me thinking about his lyrics and just how talented he is, honestly, which naturally led me to think of Taylor Swift and, then naturally, business. I couldn’t help but start jotting down ideas, and I’m excited to dive into them with you today!🎙️ In This Episode:What I thought about the new Eminem album (lol)What stuck out to me about two very different artists with decades-long careersLessons we can take away as business owners (when it comes to building a brand and connecting with our people)Links Mentioned: Read the full shownotes: https://thekarareport.com/38Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

Is anyone else feeling that new fall energy? It’s that time of year again—Labor Day has passed, and suddenly, everyone seems ready to dive back into their goals and projects. If you’ve been putting off those big dreams or plans for Q4, chances are they’re now front and center in your mind. Today, we’re exploring four powerful ways to channel that fresh, autumnal energy to make the most of this season. And be sure to stick around until the end, where I’ll share one thing that might be on your mind but might not be the best use of that new fall energy. Let’s get started!🎙️ In This Episode:4 things small business owners should focus on with their new fall energyWhat might actually be a distractionHow to set yourself up for Q4, the holidays, and beyond! Links Mentioned: Read the full shownotes: https://thekarareport.com/37Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

How do we actually come up with ideas for our marketing content? That's exactly what I want to know, and Nicole Czarnecki has answers. Nicole is absolutely brilliant at the creative side of marketing, especially the kind that's very intentional and designed to drive real results. Sometimes, we think of marketers as either creative types or data-driven types. Personally, I lean more towards the blogging side because I don't consider myself overly creative—I find the keyword first, and then the idea follows.On the other hand, those who excel at social media content tend to lean more into the creative piece, though, of course, there are exceptions. But here’s the thing about Nicole: she’s incredibly creative, yet you’d never expect her to be so strategically focused. After many conversations with her, I’m consistently blown away by her brilliance, and I’m beyond excited to share our latest conversation with you on the podcast today. So, let's get into it!🎙️ In This Episode:Where "trendy content" should fit into your strategy as a small businessThe different types of content small business owners should createHow to leverage the collab tool like big brands (as a small business)How to come up with killer content ideas (all the time)The amount of time social media actually takes (and how to batch it and make it easier)Links Mentioned: Read the full shownotes: https://thekarareport.com/36Learn more about working with Nicole: https://www.sayheysocial.com/Follow Nicole on Instagram: https://www.instagram.com/heynicolerayeCheck out the Content Clubhouse (Nicole's Membership): https://www.sayheysocial.com/clubhouse-registerLearn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport

Are you ruthless about what you listen to? Are you surrounded by people agreeing with you and complaining that this year sucks, it's slow, the economy, etc? I'm not here to say it's not valid, but today I'll enter with a hot take - more of a pep talk than my usual tangible tips. Let's get into it.🎙️ In This Episode:What's driving me crazy on threads latelyOne of the easiest ways to self-sabotageHow I'm adapting to changes as a marketer right now (having my best year yet tbh)Links Mentioned: Read the full shownotes: https://thekarareport.com/35Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport