The Kara Report | Online Marketing Tips and Candid Business Conversations

 How should you come up with blog topics? That's one of my most frequently asked questions. People either say, "I have so many ideas, I can't get my thoughts out," or "I sit at a blank screen with no idea what to blog about." After doing this for four years, I have a system. I cover everything you need to know about blogging for SEO in my Blogging for Bingeable Brands mini course, which you can get 20% off with code Podcast 20, but today, I'm sharing how to find your best blog topics!🎙️ In This Episode:3 Ways to Find Keywords That Are Trending/ProfitableHow to Turn Keywords Into TopicsWhat To Do if You Already Have a Ton of IdeasLinks Mentioned: Read the full shownotes: https://thekarareport.com/31Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

Lauren deVane talks about creating systems for businesses and the importance of Chat GPT vs. Claude vs. Gemini. She discusses better prompting AI tools, common mistakes, and making AI sound more authentic. The conversation explores optimizing AI interactions, leveraging advanced tools, and embracing AI for enhancing life.

There are so many buzzwords in the online space and it can constantly make you feel like you're missing out. For example, today's guest is coming on to talk all about systems, specifically, her systems trifecta, which is three things that your systems absolutely need to actually be helpful. So many people will tell you that you "need systems", but nobody tells you how to go about creating them in your business and what they look like when they're working. 🎙️ In This Episode:3 things your systems need to have in order to actually help youWhat to do if your systems are out of controlWhy we need to plan our systems for our "worst" days instead of our best daysLinks Mentioned: Read the full shownotes: https://thekarareport.com/29Learn more about working with Sandra: https://simplysandrayvonne.ca/Follow Sandra on Instagram: https://www.instagram.com/simplysandrayvonneTune into Keeping it Candid (Kara is on episode 52): https://simplysandrayvonne.ca/keepingitcandidLearn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport

It's okay to be nosy 😉 Six months ago, I pressed publish on my podcast. And it has been really fun! I can't believe it's already been six months, so I thought this would be a super fun episode to just talk about how things are going, what I've learned, answering questions I've been asked, etc. This is NOT like a "tips to have a podcast" episode, it's more just me sharing behind-the-scenes being really new at something again!   🎙️ In This Episode:How I come up with topicsHow much time/money I'm investing My average number of downloadsMy most popular episodeWhether I took a podcast courseIf I've gotten clients from itLinks Mentioned: Read the full shownotes: https://thekarareport.com/28Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

The word strategy feels overused these days but how do we know if we're just marketing by accident? And if we know that we're just kind of winging it, how do we stop? I've brought Tayler from Enji to talk all about what a REAL marketing strategy looks like, and how we as small businesses can actually use one to grow our businesses without losing our minds in the process. 🎙️ In This Episode:What marketing by accident looks like (hint: you might think you're being intentional)The components of a real marketing strategyHow we can better evaluate what's working in our businessesWhether or not small business owners should hop on trendsHow much time you really need to market your business Links Mentioned:Sign up for a free trial on Enji: https://threkarareport.com/enji Hang out with Tayler on Instagram: https://www.instagram.com/enji_co + https://www.instagram.com/taylrd_designs/Learn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport

I know as entrepreneurs it can sometimes be so easy to fall off the bandwagon during the summer. That's why today, I'm sharing three pretty low effort, high impact things I want you to focus on this summer. And don't worry, I am practicing what I preach here, because I will be implementing these things in my own business as well!Let's all focus on creating a summer marketing plan that sets you up for success in the fall. We all get that new fall energy, right? We're going to talk about three marketing activities you should do this summer to make your life easier when that fall energy hits. Your future self will thank you. So, let’s get in🎙️ In This Episode:3 Things to focus on this summerWhat to do to build momentumHow to ENJOY your summerLinks Mentioned: Read the full shownotes: https://thekarareport.com/26Hire us for a website copy VIP day: https://thekarareport.com/copywritingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

Are you stuck in a feast or famine marketing cycle where sometimes there’s too much work and other times it feels like your email must not be working? Today, I want to help you explore a new marketing strategy that will take you from feast or famine marketing to consistent, high-quality leads. Don't worry - you've got this!🎙️ In This Episode:Why you're struggling to get out of feast or famine mode3 things that you need to have in place What order to work on each piece of your fast and slow marketing for maximum resultsLinks Mentioned: Read the full shownotes: https://thekarareport.com/25Grab our FREE fast and slow marketing guide: https://thekarareport.com/roadmapLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

As a small business owner, your success depends on your ability to attract customers and stand out from the competition. One of the most effective ways to do this is by creating headlines that actually grab the reader’s attention and entice them to explore your content further (whether that content is coming from a reel, blog, Youtube video, or podcast!).🎙️ In This Episode:6 Tips for writing better headlinesCreative writing exercises you should tryAsking ChatGPT to helpLinks Mentioned: Read the full shownotes: https://thekarareport.com/24Try Coschedule's Headline Analyzer Tool: https://coschedule.com/headline-analyzerHire us for a website copy VIP day: https://thekarareport.com/copywritingHire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

 Today, I want to talk about something new that's happening on Pinterest. Pinterest is giving more and more accounts the ability to claim their Instagram (again - since we used to be able to do this in the past). But what do we do with it once it's claimed? Should we be auto-posting our Instagram posts to Pinterest? Should we be repurposing our content? We're going to cover all of that today. 🎙️ In This Episode:Content considerations for growing your Pinterest accountWhen repurposing can actually hurt your accountWhat I think you should do instead of auto-postingLinks Mentioned: Read the full shownotes: https://thekarareport.com/23Hire us to be your Pinterest Managers: https://thekarareport.com/pinterestThe Instagram reels downloader I use: https://sssinstagram.com/reels-downloader FREE guide on how to balance fast and slow marketing strategy: https://thekarareport.com/roadmap Learn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

Trying very hard to come up with unique ways to say things so that you don't sound like everyone else in your industry? While I do think there is merit to that, the truth is that I made more money when I STOPPED trying to be a unique little snowflake and instead focused on exactly what my audience was looking for (and using THEIR words to write my content and copy). 🎙️ In This Episode:2 Reasons why you should use "boring words"A real life example of what using unconventional language is costing youLinks Mentioned: Read the full shownotes: https://thekarareport.com/22Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport