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Jun 28, 2024 • 30min

Ahead of VidCon, Influencers Make Less than Ever

Here's what we covered today:VidCon is this weekend. Check out their site to see what's happening.Our Creator on the Rise is HappyHappyGal! Read our full interview with her on Tubefilter.Social-Media Influencers Aren’t Getting Rich—They’re Barely Getting By - WSJTikTok encourages advertisers to "connect with" viewers as agencies prepare for potential ban - Tubefilter Instagram reels is taking a bite out of TikTok's popularity in the US and abroad, new data findsPatreon has a present for its users: Its subscriptions can now be gifted - TubefilterThe "MrBeast Lab" toy line will arrive on shelves in the U.S. this July - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
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Jun 14, 2024 • 37min

Cracking the Instagram Algorithm and Kai Cenat Breaks Another Record

Here's everything we covered on the show today:Colin and Samir's interview with Adam MosseriAdam Mosseri says Instagram's creator payouts are "burning money" and resulting in lower-quality content - TubefilterKai Cenat Breaks Twitch Record with Stream Featuring Kevin Hart and Druski - The Source AMP isn't making its own hydration drink. Instead, the creator group is partnering with Bang Energy. - TubefilterLudwig’s Offbrand adds game publishing unit led by Pirate Software streamer - Tubefilter Meta rolls out standalone Messenger group chats - The Verge A YouTube prankster will represent Cyprus in the European Parliament - Tubefilter Ben Potter, YouTube's leading "Comicstorian," has died - TubefilterOur Creators on the Rise are AJ and Big Justice, aka the Costco Guys! Full interview on Tubefilter here.  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
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Jun 7, 2024 • 32min

MrBeast Officially Wears the YouTube Crown

Here's what we covered today:PewDiePie avenged: MrBeast passes T-Series to become YouTube's most-subscribed channel - TubefilterMrBeast Hires Exec Who Managed SoftBank’s Deal Spree — The InformationYouTube employees can watch videos before they go live. That's causing problems. - TubefilterCreators on the Rise: Fearfiction wants to turn cosplay into a career - TubefilterIkea Will Pay You Real Money to Work in Its Virtual Roblox Store | WIRED Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
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May 31, 2024 • 42min

ViewStats, AI, and Brand Safety feat. Viral Nation Chief Product Officer Nicholas Spiro

Here's what we covered today:Check out Viral Nation Secure!Follow Nicholas Spiro on LinkedIn.YouTube's mobile game push Playables is rolling out to all users - TubefilterMrBeast Reveals His Biggest Secret (Interview)YouTube Channel Statistics - ViewStatsTikTok is testing AI-generated search results from ChatGPT - TubefilterOpenAI's "media manager" will let creators choose how their content is used in AI training - TubefilterChatGPT Owner OpenAI Strikes Licensing Deals With The Atlantic, Vox Media - BloombergAlphabet and Meta, like OpenAI, are holding conversations about AI with Hollywood studios - TubefilterKai Cenat has big plans: Creator 'Hunger Games,' more Soulslikes, and a chat with Kevin Hart - TubefilterReport: 65% of creators believe a TikTok ban would hurt their bottom line - Tubefilter  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
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May 24, 2024 • 33min

OpenAI vs The World as YouTube and ScarJo Investigate, plus a BrandCast recap

Here's what we covered on today's episode:YouTube is investigating whether OpenAI used creators' videos to train Sora. It also thinks its own AI products can do better. - TubefilterScarlett Johansson's AI Legal Threat Sets Stage for Actors' Battle With Tech GiantsScarlett Johannson’s Complaints Could Fuel U.S. ‘Right of Publicity’ Law — The Information Ahead of Brandcast, YouTube's Neal Mohan has a message: Creators should win Emmys - TubefilterWith his "super studio," Typical Gamer seeks a piece of the $320 million 'Fortnite' market - Tubefilter Our Creator on the Rise is Madeline Ford! Check out our full interview with her on Tubefilter.Linktree surpasses 50M users, rolls out its social commerce program to more creators | TechCrunch Eugene Lee Yang Is Leaving The Try Guys — and Group Announces Shift Away from YouTube  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
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May 10, 2024 • 34min

Bloomberg's Alex Barinka Breaks Down TikTok's Lawsuit Against the US Government

Here's everything we covered this week:Thanks to Alex Barinka for joining! Follow her on LinkedIn here. Our Creator on the Rise is Nicole Coenen! Check out our full interview on Tubefilter.It's official: TikTok is suing the United States over the "divest-or-ban" law - TubefilterUK details requirements to protect children from ‘toxic algorithms’ - The VergeIssa Rae's new management company wants to teach creators how to get better brand deals - TubefilterMrBeast is ending his exclusive relationship with Night (Report) - TubefilterLogan Paul & KSI’s Prime asked to pay $5M in damages over “forever chemical” lawsuit - DexertoAI Met Gala pictures apparently fooled Katy Perry’s mom. - The Verge  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
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May 3, 2024 • 34min

Inside Beehiiv's $33M Series B, feat. CEO Tyler Denk

Here's what we covered today:Thanks to Tyler Denk for joining! Check out his newsletter here, and his LinkedIn here.Newsletter platform beehiiv prepares for expansion with $33 million Series B - TubefilterOur Creator on the Rise this week is Adrian Vazquez! Here's our interview on Tubefilter.YouTube salutes its Shorts as ad revenue soars to $8.1 billion in Q1 2024 - TubefilterMeta promotes original content on Instagram, launches bonus program on Threads - TubefilterWesley Wang's viral short film got 4.4 million views. A feature adaptation is in the works. - TubefilterTikTok, UMG re-up licensing agreement, bringing artists like Bad Bunny back to the app - TubefilterSnap stock jumps 25% after Q1 earnings beat projections. Also, 9 million people are now paying for Snapchat+. - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
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Apr 26, 2024 • 48min

The TikTok Ban Countdown Chaos

Today we covered all things TikTok ban. Thanks to all of our contributors: Kaya YurieffLiz PerleMatt BilinskyPlus the small business owners whose opinions we featured: Tiffany Krumins, owner of Opu ProbioticsJessie Whittington, owner of Country Lather Soap WorksJackson Gosnell, a politics- and news-focused creatorBrandon the Plant Guy, who uses TikTok to market his horticulture businessPaul Tran, co-founder of skincare brand Love & PebbleAs well as Brian Nelson from The Network Effect!Here are a few pertinent articles on the big headline of the week:The "divest or ban" TikTok bill has passed. Now the legal battle begins. - TubefilterBriefing: President Biden Signs TikTok Ban or Sell Bill — The InformationTikTok Isn't Going Away—at Least Not Yet. Here's What to Know.Response to TikTok Ban Bill | tiktok creator fund Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
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Apr 19, 2024 • 47min

The Father Daughter Duo Taking Over YouTube, feat. Jordan Matter

Here's everything we covered today:Check out Jordan Matter on YouTube here!Iain Ward, aka the King of Chemo, is our Creator on the Rise this week!Cannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees - TubefilterYouTube accounted for 10% of all TV watch time in March - TubefilterThe MKBHD Review making waves: The Worst Product I've Ever Reviewed... For NowNew Tech That Asks ‘Are You Sure About Sending a Nude Photo?’ - WSJ Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
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Apr 12, 2024 • 32min

Is Instagram Criminally Underpaying Creators?

Here's what we covered this week:Cinna is our Creator on the Rise! Here's our full interview with her on Tubefilter.Instagram made $32.4 billion in ad revenue in 2021. That's more than YouTube. - Tubefilter Instagram makes more money from ads than YouTube does, and it has for years - The Verge TikTok testing new photo app to rival InstagramDude Perfect scores more than $100M investment | AxiosDude Perfect lands nine-figure private equity deal to fund its next phase of growth - TubefilterCannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees - TubefilterParamount is reportedly considering a VidCon sale - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

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