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Aug 6, 2021 • 24min

OnlyFans Metrics Are Becoming A Thing, TikToks Are Going To Disappear, YouTube Shorts Will Start Giving Creators Cash

Corinna Kopf is a 25-year-old YouTuber and member of David Dobrik's Vlog Squad. She's also made over $4 million on OnlyFans in less than two months. But what's potentially equally, if not more interesting, is that there's a site called FanMetrics that's aggregating OnlyFans stats. Could be legit-ish. Could be shady. But it's getting about 2 million visits a month. Meanwhile, TikTok wants to be Snapchat and/or Instagram. But why? And YouTube is giving thousands of creators a month between $100 and $10,000, which is a lot of money in aggregate, but doesn't really sound like a lot the way they said it. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
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Jul 23, 2021 • 32min

YouTube, TikTok, and Amazon are Finally Doing Shopping LIVE (or will be ASAP) • Fashion x Gaming x $2,500 Vegan Backpacks = The Future • YouTube Daddys Rhett & Link Invest put $5 Million towards Creators

YouTube, TikTok, and Amazon are all in different stages of their live ecommerce journeys, but one thing's for sure. If Asia is any indicator, this sector is going to be BIG. And it's going to be here sooner than you think. Meanwhile the future of gaming and LVMH (Louis Vuitton, et al) + Kering (Gucci, et al) + fashion houses at large are all intertwined. Both sectors like to contemplate the future and push the limits of what's possible in popular culture. It's a natural fit. Rhett & Link are also using their Daddys of YouTube status - and incredibly successful careers and business building acumen - to invest $5 million in creators. And TikTok may soon crown a new king in Khaby Lame. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
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Jul 16, 2021 • 30min

$1 Billion Dollars Is Kinda Cool, Facebook, But Several Billion Dollars Is Cooler • The Netflix to YouTube Funnel • Two Video Creators Raise A Collective $21 Million For Their Own Startups

Mark Zuckerberg announced that Facebook will be putting $1 billion towards creators through 2022. It's a lot of $$$, but it's also not really a lot of $$$ when you compare it to how much YouTube is paying out creators every year. Plus, Netflix is using YouTube as a farm league for kids content. And Nas Daily and The Bucket List Family raise $11 million and $10 million a piece to pursue their own venture-backed startup ideas. Also, Josh is still bullish on YouTube Shorts. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
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Jul 9, 2021 • 25min

Tiktok wants to get you a job, Karat raised more money to give Creators credit cards and Fidji Simo leaves Facebook

Is Tiktok becoming Linkedin? Or Cameo or both? Karat raised a bunch of money to give more cook Credit cards to Creators, Fidji Simo OG FB exec is leaving!! Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
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Jul 2, 2021 • 30min

Social Media is About to Get a Massive Influx of College Athletes, Instagram is No Longer a Photo-Sharing App, Facebook Says Apple is Bad for Creators, and YouTube Gets a Concert Venue

The NCAA just made it so college athletes can exploit their name, image, and likeness for personal profit. It's about time! The organization didn't want this outcome, but is getting ahead of the way the wind is blowing before the Supreme Court makes them. Expect an immediate land gram among managers, PR, agents, influencer marketers, and more. Also, expect a LOT more college athletes to be way more public online. Meanwhile. Head of Instagram Adam Mosseri says his platform is no longer solely a photo-sharing app. It's gotta innovate to keep up with massive competition (aka TikTok), which is also good for Facebook because it needs some competition to fend of the Feds. Head of Facebook App Fidji Simo took some shots at Apple, saying it's 30% take on the App store is crippling to creators. It's the latest public pop shot in an ongoing rivalry that's been years in the making. Also, YouTube put its name on a concert venue and Josh was quoted in the New York Times and told no one about it. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
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Jun 25, 2021 • 30min

YouTube Shorts Channels Are Most Viewed In The World, Head of Instagram Demystifies the Algorithm (LIVE!), Zuck Gets 'Real' On Facebook, Twitter Is 97% Pro-Creator, & Let's Order Food But Socially

You've never heard of Topper Guild, but he was just the most viewed YouTube channel in the world last month with over 3.2 billion views. Spoiler Alert: It's all from YouTube Shorts. Meanwhile, Head of Instagram Adam Mosseri is here to demystify the algorithm live every Friday. His boss, Mark Zuckerberg, is also getting active on Facebook being very "real" and totally "normal." Twitter is vying to be super pro-creator with its revenue splits. FaZe Clan teams up with an iconic contemporary artist. And there's more! Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
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Jun 18, 2021 • 41min

The $60 Million 'Call Her Daddy' Deal is Going to Change Creator Contracts Forever, Space Yacht Navigates Musical Talent Discovery on Twitch, and TikTok Takes Over VidCon

Alexandra Cooper got 100% control of 'Call Her Daddy's IP after a split with co-host Sofia Franklyn during a contract renewal with Dave Portnoy and Barstool Sports. But now Cooper took her show to Spotify in a reported $100 million deal. Josh thinks it's going to fundamentally change the the way platforms do their contracts with creators. Lauren agrees. Obviously. Plus, TikTok - not YouTube - is going to the title sponsor of VidCon this year. Is it a big deal? YES!!! 100% But also no, not really. But maybe? And an AMAZING interview with Rami Perlman - aka LondonBridgeMusic aka co-founder of Space yacht - about the future of music discovery on Twitch, NFTs, and how indie artists work and play in today's hyper-connected media ecosystem. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
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Jun 11, 2021 • 28min

Zuck And Instagram Go All In On Creators, Floyd Mayweather And Logan Paul's Multi-Million Dollar Sponsor Bonanza, Dispo Funding, and Apple's 30% Creator Problem

Mark Zuckerberg is ALL about creators now, kicking of Instagram's first-ever Creator Week. Meanwhile, Instagram head Adam Mosseri reveals some intricacies of Instagram's algorithm. Logan Paul and Floyd Mayweather made $$$ on their exhibition boxing match, but mostly from sponsors buying up nearly all available real estate. And Apple's got 99 problems, of which creators make up about 30%. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
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Jun 4, 2021 • 33min

The Creator Age Is Officially Upon Us, People LOVE Buying Products On TikTok, YouTube's $4 Billion Payout, Buying YouTube Royalties For $500K, and New YouTube Alcohol Tycoons

An app you've never heard of is heralding the Age of the Creator. Meanwhile, brands are getting VERY good at getting viewers to buy products on TikTok, YouTube is paying out billions a year to the music industry (include $1.2 billion from videos created by users), a YouTuber is auctioning off royalties for his library content, and edgy YouTube channel Nelk will be your next alcohol tycoons. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
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May 28, 2021 • 30min

TikTok's Super Viral Scenes, Snapchat's $130 Million To Creators and $500 Million Augmented Reality Plays, Instagram and FB Get Rid Of Likes And Add Drops, and $750K For A Viral Video

TikTok is ushering in a new wave of experiential virality not seen since the Cronut. Meanwhile, Snapchat is charting its own $500 million augmented reality path away from other video platforms. Instagram and Facebook are letting you hide likes and may never develop that app for pre-teens. And an original YouTube viral video just sold for over $750K. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

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