Creator Upload

The NCAA just made it so college athletes can exploit their name, image, and likeness for personal profit. It's about time! The organization didn't want this outcome, but is getting ahead of the way the wind is blowing before the Supreme Court makes them. Expect an immediate land gram among managers, PR, agents, influencer marketers, and more. Also, expect a LOT more college athletes to be way more public online. Meanwhile. Head of Instagram Adam Mosseri says his platform is no longer solely a photo-sharing app. It's gotta innovate to keep up with massive competition (aka TikTok), which is also good for Facebook because it needs some competition to fend of the Feds. Head of Facebook App Fidji Simo took some shots at Apple, saying it's 30% take on the App store is crippling to creators. It's the latest public pop shot in an ongoing rivalry that's been years in the making. Also, YouTube put its name on a concert venue and Josh was quoted in the New York Times and told no one about it. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

You've never heard of Topper Guild, but he was just the most viewed YouTube channel in the world last month with over 3.2 billion views. Spoiler Alert: It's all from YouTube Shorts. Meanwhile, Head of Instagram Adam Mosseri is here to demystify the algorithm live every Friday. His boss, Mark Zuckerberg, is also getting active on Facebook being very "real" and totally "normal." Twitter is vying to be super pro-creator with its revenue splits. FaZe Clan teams up with an iconic contemporary artist. And there's more! Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Alexandra Cooper got 100% control of 'Call Her Daddy's IP after a split with co-host Sofia Franklyn during a contract renewal with Dave Portnoy and Barstool Sports. But now Cooper took her show to Spotify in a reported $100 million deal. Josh thinks it's going to fundamentally change the the way platforms do their contracts with creators. Lauren agrees. Obviously. Plus, TikTok - not YouTube - is going to the title sponsor of VidCon this year. Is it a big deal? YES!!! 100% But also no, not really. But maybe? And an AMAZING interview with Rami Perlman - aka LondonBridgeMusic aka co-founder of Space yacht - about the future of music discovery on Twitch, NFTs, and how indie artists work and play in today's hyper-connected media ecosystem. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Mark Zuckerberg is ALL about creators now, kicking of Instagram's first-ever Creator Week. Meanwhile, Instagram head Adam Mosseri reveals some intricacies of Instagram's algorithm. Logan Paul and Floyd Mayweather made $$$ on their exhibition boxing match, but mostly from sponsors buying up nearly all available real estate. And Apple's got 99 problems, of which creators make up about 30%. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

An app you've never heard of is heralding the Age of the Creator. Meanwhile, brands are getting VERY good at getting viewers to buy products on TikTok, YouTube is paying out billions a year to the music industry (include $1.2 billion from videos created by users), a YouTuber is auctioning off royalties for his library content, and edgy YouTube channel Nelk will be your next alcohol tycoons. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

TikTok is ushering in a new wave of experiential virality not seen since the Cronut. Meanwhile, Snapchat is charting its own $500 million augmented reality path away from other video platforms. Instagram and Facebook are letting you hide likes and may never develop that app for pre-teens. And an original YouTube viral video just sold for over $750K. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

TikTok is going to help its creators get corporate jobs. YouTube is leveling up its Shorts game - to the tune of $100 million - to get itself into short-form conversations. TikTok is also playing around with having people pay for promo, but will it ruin the community vibe? And Jellysmack is now in bed with Softbank. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

YouTube is beating its television viewership numbers into the heads of any advertisers within earshot. And they should too, because a LOT of people are watching YouTube on TV. Meanwhile, Snapchat gets a LOT of Gen Zers to tune into its original programming. It's also launching a Creator Marketplace (a la TikTok and Instagram - obviously) to match brands up with creators and lenses. Will Smith is also doing deals with seemingly ALL the platforms. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Mark Zuckerberg talks with Head of Instagram Adam Mosseri about creator monetization on Instagram as Lauren Schnipper bangs her head against a wall screaming, "It's about time!" Meanwhile, Jeff Wittek of David Dobrik's Vlog Squad becomes one of the top Patreon creators in just 10 short days. Google's earnings crush as shorts pick up steam and everyone is using Facebook's marketplace. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK

Mark Zuckerberg goes on Casey Newton's Discord server for a live audio talk about how Facebook is also launching live audio talk functionality. Meanwhile, Facebook is also trying to make the News Feed not terrible and make you not hate other members of your family. We also consider whether or not the dislike button on YouTube is actually something to really like. And Jake Paul had another big boxing payday. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK