
AJ Osborne Podcast
Welcome to the AJ Osborne Podcast. Twice a month, I’ll sit down with guests or fly solo to share incredible stories, give my take on today’s economy, and show you how to build wealth the right way.
We bring high-value guests - solely for the purpose of long-form, high-impact discussions. By working together, we can build a better future for ourselves and our families.
Find our video podcast on YouTube: https://www.youtube.com/playlist?list=PLoaCszL7eN9T7EixaJgL49WTLsT-CWLD1
Latest episodes

Mar 25, 2020 • 1h 4min
The Current Downturn | Our Plans for the Future & Turning Chaos into Opportunity
What’s going on everybody!? Welcome back to another episode of Cashflow 2 Freedom.
The saga continues with the very real threat we’re facing right now both physically and economically in the U.S. and around the world. Governments are shutting businesses down and it’s obviously having a massive impact on those businesses and the economy.
We’re going to cover these issues in this podcast. We’re going to talk about the real risks that we see in our businesses and the economy. We also get into numbers, what we’re currently experiencing in our online businesses and elsewhere. We want to give you everything we have, no sugar coating on anything.
We’re going to share what concerns us about this downturn and what the future may look like for all of us.
That said though, don’t fall victim to all the doom and gloom. AJ built his current empire from the ashes of the financial crisis of 2008 (and by “ashes”, yes, we mean opportunity).
There is still massive opportunity to take advantage of, which is what we’re going to top this episode off with. We cover personal finance opportunities that you can leverage now to set yourself up for success when the market rises. We also talk about the very real business opportunity there is and the strategies that you can implement in your own businesses to keep you thriving during and after market downturns.
Downturns will always be a part of our lives, we simply have to plan for them and be prepared for them when they happen. We want to be clear - we’re not talking about timing markets, we’re simply talking about hoping for the best, but planning for the worst.
No matter what, we just have to keep moving forward. We cannot become stagnant. We just have to continue to keep moving and adapting and overcoming.
Thanks for listening everybody, we’ll see you next time!
P.S. - Be sure to subscribe and keep up to date with us as we continue to share what we’re seeing and experiencing first hand in our businesses, and what we’re planning for through this downturn.
** For updates on the Covid-19 Virus, you can check out the Center for Disease Control (CDC) website to learn how to ptortect yourself and your loved ones and what to do if you get sick.
https://www.cdc.gov/coronavirus/2019-ncov/index.html

Mar 20, 2020 • 34min
An Uncertain Market and Where We Go From Here as Business Owners and Investors
As of today the Dow is down over 3,000 points and has become one of the worst drops in market history. The cause? No, not the coronavirus, but the way in which we the people are reacting to it. We need to understand, we alone can make or break a market.
The mass hysteria that we’ve seen across the U.S. is having a massive trickle down effect on the state of the market both here in the U.S. and globally.
This is the discussion we’re having today on Cashflow 2 Freedom.
What are we seeing in the market, what are we paying attention to? But more importantly what are we seeing and doing in our own businesses to not only limit our exposure to this downturn, but what we’re doing to take advantage of situations such as these to keep our businesses moving forward.
It’s absolutely critical to keep and maintain a long term view so that you, your investments, and ultimately your future can come out on the other side still breathing, or even thriving.
AJ shares what he learned in the 2008 recession that has prepared him to survive downturns like the one we’re seeing today. Roc also shares strategies he’s deploying for his online businesses to ensure their profitable - such as cutting expenses and optimizing where it really matters.
We also talk about the difference between this downturn and the 2008 financial crisis. These two situations are drastically different and we’ll explain why.
Thanks for tuning in everybody, keep sending me your emails and contacting me with your questions.
AJ
** For updates on the Covid-19 Virus, you can check out the Center for Disease Control (CDC) website to learn how to ptortect yourself and your loved ones and what to do if you get sick.
https://www.cdc.gov/coronavirus/2019-ncov/index.html

Mar 20, 2020 • 15min
The Current State of the Stock Market | Which Stocks We're Looking At & Which We're Staying Away From
In today’s Cashflow 2 Freedom Fifteen Minute Friday we’re going to talk about stocks.
We dive into what stocks you should be looking at and a few to stay away from - especially in this huge downturn we’re currently experiencing.
AJ and Roc share some of their own personal stocks that they’re keeping an eye on. How do they decide which stocks to look at and to pursue, and which ones do they stay away from?
Don’t worry, they jump into exactly what they look for and how they decide which stocks to go for and which one’s they’re staying away from.
Get ready to take notes and position yourself to thrive no matter what the market is doing.
Thanks everybody,
AJ

Mar 17, 2020 • 19min
Financial Crisis - Are You Prepared? Four Steps to Secure Financial Freedom
Well everybody, as you know, there’s a lot going on in the financial world. The coronavirus has had a tremendous effect on both the global and U.S. markets. The future is very uncertain. But tell me this - when has the future ever been certain? It’s not, right!?
This is where diversification comes into play. In this episode I share my beliefs on diversification and what it truly means in my book.
I also thought this would be a great time to share my thoughts and strategies on how you can secure your financial freedom no matter if the market is up or down, no matter the uncertainty. Enter - my four steps to help you secure your financial freedom.
These are concepts and strategies that I’ve deployed in downturns in the past and that I’m currently deploying today in my own investing and financial freedom model.
Listen in and be sure to hedge yourself and your hard earned investments against the uncertain future.
Thanks as always for listening everybody, see you next time.
AJ

Mar 10, 2020 • 55min
From Zero to Purchasing a Half Million Dollar Investment Property
Welcome back everybody to another episode of Cashflow 2 Freedom!
If you know us or have listened to this podcast for any amount of time at all, you know we love investing in real estate. The returns you can force (and not just hope and pray for), the tax strategies, the processes and systems you can put in place to scale to grow wealth quickly… The list of reasons why we love investing in real estate could go on and on.
You all obviously know Roc, the co-host of C2F. Well in just a matter of a few years he’s gone from nothing to now purchasing a half million dollar real estate asset - a triplex located in a hip and bustling part of Boise, Idaho.
This certainly didn’t happen overnight however. We dive into how Roc has set himself up and how he has put himself into position over the past several years to be able to accomplish this huge goal.
We talk the financing, the rehab of the triplex, the cost, how the property is performing and expected to perform, and so much more.
We also talk about this journey of investing and entrepreneurship and the incredible power of compounding and playing the game with a long term view and strategy.
Now get to it, listen, take notes, and learn how you too can accomplish your real estate investing goals.
PS - I have some really exciting projects coming down the line, so be sure to stay up to date at cashflow2freedom.com.
Thanks everybody,
AJ

Feb 25, 2020 • 45min
Business Operations 101 | Operations for Growth
“I don’t want my business to grow.”
No One
What’s going on everybody!? AJ here with Cashflow2 Freedom. I’m really excited to get into today’s topic with you guys and to also have my trusty co-host Roc Pilon back in the house to help me cover this topic.
So many of us get into business with the idea that we’re going to start this business, launch this product, and so forth, and grow our company to replace our current income, or to grow it into an empire well beyond our current income.
But how do you get from A to Z?
And at what point do you formulate a plan to help you scale from $1 million in sales to $100 million?
And how do we break through those barriers we reach in our journey to scale? How do you make the leap from $1 million in sales to even $5 million in sales?
A lot of us start out with an idea of how we think this whole process will play out, and very few of us get it right the first time. It takes years of learning, usually via the school of hard knocks to finally figure it out. It takes systems, processes, and a well executed plan - all of which must be laid in the very foundations of your business from day one.
Roc and I cover all of this in today’s episode and help you figure out how to break through those barriers, how to scale, how to make your business more secure, reliable, profitable, and more importantly, how to get you working on the business and not in the business to help you get further down the path of financial freedom.
We’ll see you next time,
AJ
PS - be sure to check out the book ‘Rocket Fuel’
https://www.amazon.com/Rocket-Fuel-Essential-Combination-Business/dp/B012HJOBRY/ref=sr_1_1?keywords=EOS+rocket+fuel&qid=1581973197&sr=8-1

Feb 18, 2020 • 39min
Antoine Martel | Creating Opportunity When There Was None
What’s going on my fellow Freedom Fighters!? I hope you’re all doing amazing and you’re out crushing things and making it happen.
Man, where do I even begin… This was such an amazing, value packed episode I don’t even know where to start.
First things first though, let me introduce you to Antoine Martel. A 24 year old real estate investor who before graduating high school, decided that real estate was going to be his wealth vehicle.
Living in LA however, Antoine soon found out that the LA area for a beginning real estate investor was far too competitive. He spent two years learning in LA and finally made the choice that investing in LA just wasn’t going to work. Which was when he set his eyes on investment opportunities out of state.
After speaking with other successful investors and learning about where and how they were investing, Antoine found out that his investment capital could go much further in markets across the country. Deciding this was the path to go, Antoine began collecting data on cities all across the U.S. and narrowed his aim on a select few cities to begin prospecting.
From there, Antoine goes on to talk about how he found his very first deal, how he built out a team to manage properties out of state, how he scaled his investments into a flipping/turnkey investment business, and how and why he made the leap to investing in apartment buildings.
This could not be a more perfect example of someone starting from ground zero and building out a real estate empire - an empire that allowed him the freedom and ability to recently retire his parents.
This is what Cashflow 2 Freedom is all about and couldn’t be more excited to share Antoine’s story with you guys.
Be sure to keep up with Antoine and all the incredible work he’s doing:
Antoine's Instagram: @martelantoine
Antoine’s Book: A Millennial’s Guide to Investing in Cash Flowing Rental Properties
Until next time,
AJ

Feb 15, 2020 • 15min
15 Minute Friday | The Only True Freedom You Will Ever Have & How to Get It
A Cashflow 2 Freedom 15 Minute Friday!?
Yep, you read that right - it’s about time we tackled a Fifteen Minute Friday for you guys to give you an update on everything we have going on.
First and foremost - we’ve been super busy tackling opportunities. Again, we’re not just here to preach to everyone about how awesome we think we are, or how what we talk about works in theory, we’re out doing and living this every single day.
That said, let’s get to it. Today I go over our storage facility expansions, current opportunities we’re looking at, and more.
I talk about my brokerage firm and some exciting news I had to share with you. Not to mention the incredible amount of opportunity we have lined up for this coming year.
It’s a super packed 15 Minute Friday but also made time to cover some fundamentals of investing and entrepreneurship and the incredible freedom that you can gain from it.
See you next time everybody!
AJ

Feb 5, 2020 • 24min
The Best Business Strategy | Using Value to See and Create Opportunity
What’s up everybody!? I know it’s been a little bit since my last episode, but please bear with me. I’ve been traveling a lot this past month to speaking engagements and conferences, which is great, but I’m excited to spend some time with you and get another episode out to you all.
Today I want to talk about value. Not just the concept of value, but what value is in the marketplace and the economy - not only that, but how you can capitalize on it.
Value is constructed from two sides - returns and risk.
Applying this concept to business or investing - think of the returns as controllable factors and risk as uncontrollable factors. Controllable factors are things like management, offerings, services, revenue stream diversity, advertising/marketing, branding, and so forth. You can make management more efficient, effective. You can formulate and bring to market new products and services. You can change your advertising or marketing strategy to increase sales or brand awareness.
Uncontrollable factors would be things like supply and demand, the state of the market, capital pricing, etc. No matter how hard you try, generally, you cannot control or affect these aspects. However, I use my own software company as an example in this episode and share how we used controllable factors to help offset uncontrollable factors such as these.
Being that we generally cannot control the risks, we need to look at business models that allow us to increase returns while also limiting or lowering the risk (this is exactly why I got into self storage investing).
Whatever your endeavor, you need to ensure that your controllable factors far outweigh your uncontrollable factors.
Thanks so much for listening everyone, I really appreciate all of you. See you soon.
AJ

Jan 28, 2020 • 24min
Financial Goals
How should you invest capital? Should you put money in your 401(k)? Should you invest in a home? Or make Roth IRA contributions? AJ gives some advice on this episode.
Topics of discussion include:
Financial Freedom
Creating Cash Flow
Real Estate
Self Storage
Buying Self Storage
Passive Income
Investing in Real Estate
Investing in Self Storage
Financial Freedom with Real Estate
Cashflow
Investments
Links: https://cashflow2freedom.com