

Service Design YAP
Service Design Network UK
Service Design YAP is a community podcast from Service Design Network UK's chapter. Each episode profiles a member of the design community, exploring the lessons they've learned on their career path and the hearing their favourite design war stories. Why did we set up YAP? Well, many designers work in isolation and find it difficult to attend physical community meets ups. The podcast provides a way for everyone to tap into the community, to learn a little about craft and careers and to feel a part of something bigger. Why is the podcast called YAP?Well thats for us to know and you to guess. We hope that these episodes inform, inspire and entertain you in equal measure. If you have a suggestion for great guest the drop us a line. There's a "Send us a Text" link in every episode.
Episodes
Mentioned books

May 1, 2024 • 39min
Knowing when its time to quit. Emma Parnell talks about the importance of being intentional when making your next design career move.
Send us a textIn this episode we meet designer Emma Parnell and talk about working out when its time to move on. InMany of our episodes focus on finding your idea job, but knowing when it time to go is equally, if not more important. Emma talks about the leading indicators that should nudge us to to consider finding our next role, even when we're working in a great role with people we love. We also have a great student question from Carin Effendy, from the University of Bath, who's asks about evaluating the real values of a new employer. One of Emma's favourite sources is Lou Downe's Good Services. Its a classic.About EmmaEmma Parnell has 15 years experience as a designer. This is split between strategic brand development and user centred design for products and services. Emma has supported a wide range of organisations to design services that work for the people who use and deliver them including Tesco, NHS Digital, Cancer Research UK and many other public and third sector organisations.Building connection is at the heart of Emma’s work. She is passionate about the relational aspect of service design because ultimately services are delivered by people, for people. Emma is a champion for inclusive design and equity of access for all - especially in the gender diversity space.Service Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Apr 8, 2024 • 50min
How to pay bills and feed your soul with a Service Design portfolio career, with Daniel Tuitt.
Send us a textMany of us started are career as business consultants before finding Service Design, however, few of us can claim that the lure of a free Friday fish and chip lunch started their design career journeys. Daniel Tuitt's career journey has given him a great perspective about portfolio careers, where commercial and pro bono projects can be balanced to "pay the bills and feed the soul". Portfolio careers are not for everyone, but, for the right designers, they can provide vital autonomy when it comes to taking work that's aligned to your values. Daniel also sets out some ground rules about working with and for under-represented groups. He talks about how vital it is to avoid positioning designers as saviours and how engaging stakeholders in community co-design projects involved balancing listening, respecting input and paying participants. Thanks to Ruchi Lockande, who recently graduated from Brunel Uni for this episode's student question. About DanielDaniel is an Accredited Service Designer master trainer with Global Service Design Network with over 12 year experience in innovation strategy, business and service design. Through his portfolio career, he has helped large international organisations, startups, and social impact organisations navigate complex challenges while challenging them to think about WHY and HOW they create new value. He works with brands, including Nike, Lloyds Bank, Ministry of Justice, Samsung, BT, Lego, and Vodafone, to identify challenges that stop growth. He helps businesses discover & leverage new technologies, business models, service opportunities, systems thinking & co-innovation as a lead service designer. Daniel is obsessed with the intersection between building communities, unrepresented startups and creating new value worldwide.Links from this episode.The Wheel of Privilege Climate Labs UKOpen IDEOJustice: What's the Right Thing to Do? By Michael Sandel Service Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

9 snips
Mar 18, 2024 • 54min
Does designing with love improve service outcomes? YAP talks with Clive Grinyer.
Clive Grinyer, a respected UK service design expert, discusses the power of designing with love for better service outcomes. He explores the relationships between love, trust, and business success, emphasizing the importance of customer love in company journeys. Clive's Project Love aims to foster love between individuals through design. The podcast also touches on Korean smart crossings, the speed of trust, and the evolution of design in organizations.

Feb 14, 2024 • 1h 3min
How play encourages bolder outcomes in collaborative service design, with Kris Kelly-Frère
Send us a textKris Kelly-Frère is a singular individual. When we first met at a design event, the room was filled with austere design folk in cookie-cutter black t-shirt and black jeans. Kris was the only person wearing a kimono. You just knew that he'd have something interesting to say. It turned out that Kris has a lot to say about the concept of Play . Especially how fostering the conditions for play helps groups to collaboratively design better and bolder solutions that are relevant for them and their stakeholders. He's passionate about taking concepts developed for encouraging autonomous and intrinsically motivated play in kids and applying this to service design engagements. This very different approach, has yielded very different outcomes with materially better impact.There are two things to note in the podcast. First, although we started out with the intention of following our YAP interview framework, Kris' "natural talent for storytelling" meant that we departed from the framework before we'd really started... and the episode is all the better for it. At one point a woman dresses as a bee and rides a penny farthing. Sometimes you have to give in and go with it. Second, this is the first time that we've used AI to edit the episode. The results were interesting, rather than time saving. I'm sure that things will improve.About KrisAs Creative Practice Lead for J5 Design, Kristofer Kelly-Frere makes magic serious business and wants to help you explore the edges of what seems possible. J5 is a design studio dedicated to creating a kinder, more beautiful future together in Calgary, Alberta, Canada.With more than 15 years of experience in senior design roles, Kristofer has worked across a range of public, private, and government institutions to craft experiences, lead deep engagement, found design labs, and deliver ground-breaking social impact projects. Kristofer led the team responsible for “Braver Training Grounds” - a project with Red Deer Housing Authority that won the 2022 Global Service Design Award. Success like this is the result of his love for playing in the mud of ambiguity in order to move innovative dreams across the threshold into reality.Links & Peeps that Kris mentioned in our podcast: The Land. A short film about adventure play in England/North America. Kris said that he's intrigued by the kinds of questions it asks if you start thinking about comparing the dynamics between the play workers and kids vs. designers and clients. And for me lets us think about the magic and messy space between design (solutions) and art (questions) that we might call play.In the episode Kris mention some incredible folks who have influenced his practice. Erin Dumenko, Lisa Latouche (https://lnkd.in/gKqsjrfB), Meghan Durieux, Service Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Jan 20, 2024 • 46min
Exploring Trauma Informed Service Design, with Jenny Winfield
Send us a textIn this episode we have a frank and fresh talk with Jenny Winfield about Trauma Informed Design Research. We discuss Jenny's route into the profession and she provides a clear and concise overview of Trauma Informed Design, and its four pillars:SafetyTrust/TransparencyAgency &Hope Jenny also shows how these have been applied in her favourite projects - who knew that death doulas existed?Links to references in the podcast:This is HCD. A great intro to Trauma Informed Design.Practicing without a licence. An academic paper that looks at negative impact of design research turns into therapy, by Tad Hirsch To learn more about Chayn, a charity supporting those experiencing gender-based violence, (or to support them with a donation) click here.Jenny's site: www.jennywinfield.co.uService Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Dec 18, 2023 • 38min
How design helps drive user-centred transformation in large enterprises, with Jeanette Clement from BT EE.
Send us a textIn our last episode of 2023 we meet Jeanette Clement, a seasoned service design leader who helps organisations meet the needs of users through evidence-based decisions, collaborative design and problem solving strategies.Jeanette currently working as the Head of Service Design at BT and EE, where she is leading a user-centred transformation within the organisation. Under Jeanette’s guidance, the User Research team and now the Service Design team have blossomed, delivering value through user-centered approaches and agile methodologies.In the episode Jeanette talks about how design has been championed at BT by its Design Director, Connor Ward and the ground-breaking Design Apprenticeship Scheme, set up recently by Richard Chong, who sadly passed away this year. Donations can be made to Richard's charities here.Jeanette also mentions the inspirational work of Kate Tarling, and specifically her work around the Service Organisation. Jeanette previously held the position of Head of Design and User Research at Parliament Digital Services. Here, Jeanette established multidisciplinary teams, fostering an agile and lean approach to design and development.BT Design's blog can be found here.Service Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Nov 1, 2023 • 46min
Service Design YAP meets Scott Shaw: design leader ex- R/GA ex-Beats by Dre
Send us a textIn this episode we meet the multi disciplinary designer, Scott Shaw and hear his four tactics for designing experiences that engage humans. He also shares tips about how he made his relationship with his "design husband" work, and how pervasive experience branding is ruining the game of cricket.Scott has held various design leadership roles both in house and in agency. Having cut his teeth at R/GA and Huge, he’s gained experience across the board on projects ranging from storytelling platforms for the visually impaired to full scale plant management software.References from the show: Universal Everything. Fantastic any hypnotic AI generated walking figures.... prepare to lose an hour watching and guessing what's next. Super Mario Bros Designing On-Boarding Elegant. Engaging. Does not feel like on-boarding. Service Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Oct 15, 2023 • 1h 10min
Service Design YAP meets the Next Gen Designers at SDGC Berlin
Send us a textAt the Service Design Global Conference in Berlin, we talked to 9 designers at the beginning of their professional journeys. Each told a different story about what brought them to the discipline and what their hopes and aspirations were. Thanks for sharing your stories.PolinaValentinaAndreaOona Amanda AnnuFelipeTetyanaJaidonThe YAP team for this episode were:Elmer ZinkhannJean WatanyaMandana DilmaghaniStepen Wood.Special thanks to the folks from the Service Design Podcast for lending us their recording kit when ours "went missing" on a flight.----------------------------------------------------------------------Resources mentioned in the podcast.PolinaStep into ecology of mindPolitics of everydayThe Reflective Practitioner (by Donald Schön)JaidonAlex HormuziFelipeThe machine stopsValentineGood Services by Lou DowneAndreaVisualising ComplexityService Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Sep 14, 2023 • 9min
Service Design YAP talks about the SDN Global Conference -Berlin!
Send us a textOn October 5th-6th Service Designers from across the world will come together in Berlin for the Service Design Global ConferenceThey'll talk about the challenges facing the industry, catch up with old friends, meet new friends and hear inspiring talks. They'll also argue about the availability of good coffee in Berlin. It's just what designers do. In this bonus pico-podcast, we talk to SDN's David Russo, about: the conferences overarching theme, the most interesting speakers how to play the AI drinking game, and what's going to be expected at the Service Design Afterparty (imagine Coachella + Burning Man for the Design Community). You can get your tickets here and, for a limited time, use the code ALLSDGTENPERCENT to get your Service Design YAP listener discount. We'll also be recording a YAP Student episode at the event tapping into the world of our next-gen designers (and rewarding them with exclusive swag). Watch out for our roving reporters.Service Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya

Aug 4, 2023 • 1h 1min
How pioneers establish a culture of design in companies, with Amy Blackwell VP of Experience Design J.P. Morgan
Send us a textWhat can a cat on a Roomba (called Helga*) tell us about how AI will reshape the creative industry?How do you introduce design into a bank that's never been "design led"?How do you break into a profession when employers look at your CV with a narrow mind?Find out the answer to these questions and so much more as YAP talks to JP Morgan's VP of design, Amy Blackwell, in a conversation that's often irreverent, but never irrelevant Thanks also to Silpa Jayasurya from Ulster University, where she's recently graduated with an MA in UX and Service Design.Amy Blackwell is an Experience Designer at JP Morgan. With a Masters in Product Design, she has spent the last 13 years conducting user research and designing delightful products and services at agencies and in-house. Amy lives in Poole with her husband, cat and tortoise.*the Roomba is Helga.... the cat remains anonymous.Service Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya


