Service Design YAP Service Design YAP meets Scott Shaw: design leader ex- R/GA ex-Beats by Dre
In this episode we meet the multi disciplinary designer, Scott Shaw and hear his four tactics for designing experiences that engage humans.
He also shares tips about how he made his relationship with his "design husband" work, and how pervasive experience branding is ruining the game of cricket.
Scott has held various design leadership roles both in house and in agency. Having cut his teeth at R/GA and Huge, he’s gained experience across the board on projects ranging from storytelling platforms for the visually impaired to full scale plant management software.
References from the show:
Universal Everything. Fantastic any hypnotic AI generated walking figures.... prepare to lose an hour watching and guessing what's next.
Super Mario Bros Designing On-Boarding Elegant. Engaging. Does not feel like on-boarding.
Service Design YAP is developed and produced by the Service Design Network UK Chapter.
Its aim is to engage and connect the wider Service Design community.
- Episode Host: Stephen Wood
- Production Assistance: Jean Watanya