The Agency Hour

In this episode of The Agency Hour Podcast, join Troy Dean as he chats with Mike Spratt, Managing Director and Owner of Gherkin Media. Mike specialises in helping agencies achieve exponential growth through strategic acquisitions, turning struggling businesses into thriving assets. He provides valuable insights into the acquisition process, sharing practical tips on how to seamlessly integrate new agencies and maximise their potential. Mike’s company, Gherkin Media, excels in acquiring and revitalising small to medium-sized agencies, transforming them into highly profitable ventures. Today, we dive into the powerful strategies behind successful agency acquisitions and the benefits of growing your business through this method. Mike shares his journey from running a single agency to building an Australasian powerhouse through strategic acquisitions. He discusses the challenges and rewards of acquiring other agencies, the importance of due diligence, and the key factors to look for in potential acquisition targets. Discover how acquiring agencies can revolutionise your business’s growth trajectory through strategic planning, effective integration, and maintaining high client satisfaction. Mike also talks about his passion for helping agency owners unlock their potential through innovative acquisition strategies and thoughtful business practices. Learn about the importance of building a sellable business, understanding the financial aspects of acquisitions, and the role of effective communication in ensuring a smooth transition. Mike provides actionable insights on how to get started with acquisitions, mitigate risks, and leverage this strategy to scale your agency. If you’re looking to optimise your agency’s growth, enhance your service offerings, or scale your operations, this episode is packed with practical advice and valuable insights.   Handy Links:Gherkin Media MavCon Paid Discovery HighLevel Get a Personalised Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour Podcast, join Johnny Flash as he chats with Mikael Dia, Founder of Funnelytics and a digital marketing expert. Mikael specializes in helping businesses optimize their marketing funnels through visual analytics, turning complex customer journeys into clear, actionable insights. He provides agencies with the tools they need to streamline operations and deliver exceptional results to their clients. Mikael’s company, Funnelytics, excels in offering a powerful platform that visualizes marketing funnels, allowing agencies to map out and track the entire customer journey. Today, we dive into the transformative power of visual funnel mapping and the strategies for leveraging comprehensive funnel analytics. Mikael shares his journey from running a digital agency to creating Funnelytics, addressing the intricate needs of marketers and business owners. He discusses the challenges and triumphs of developing a visual funnel tool, the importance of tracking user-based activities, and the secrets behind Funnelytics’ success. Discover how visualizing funnels can revolutionize your agency’s workflow through strategic planning, data-driven insights, and effective marketing execution. Mikael also talks about his passion for helping agencies unlock their potential through innovative visualization and analytics. Learn about the importance of creating irresistible offers, understanding customer journeys, and the role of precise data tracking in achieving business success. Mikael provides actionable insights on how to get started with Funnelytics, maximize the benefits, and seamlessly integrate this tool into your marketing strategy. If you’re looking to optimize your agency’s operations, enhance your client conversion rates, or scale your services, this episode is packed with practical advice and valuable insights. Learn how to harness the power of visual funnel mapping to transform your agency and drive sustainable growth.   Handy Links: Funnelytics MavCon Paid Discovery HighLevel   Get a Personalised Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour Podcast, join Troy as he chats with Scott Pressimone, Fractional CMO and Founder of GrowthConnect. Scott is an expert in strategic marketing leadership, helping businesses elevate their marketing efforts through fractional CMO services. He provides agencies with the guidance they need to streamline operations and deliver exceptional results to their clients. Scott’s company, GrowthConnect, excels in offering fractional CMO services that provide high-level strategic expertise at a fraction of the cost of a full-time executive. Today, we dive into the transformative power of fractional CMOs and the strategies for leveraging their comprehensive toolkit. Scott shares his journey from working with Pronto Marketing to creating GrowthConnect, addressing the complex needs of digital agencies and businesses. He discusses the challenges and triumphs of developing a fractional CMO service, the significance of strategic focus in marketing, and the secrets behind GrowthConnect’s success. Discover how fractional CMOs can revolutionize your agency’s workflow through strategic planning, team management, and effective marketing execution. Scott also talks about his passion for helping agencies unlock their potential through strategic leadership and innovation. Learn about the importance of embracing new marketing roles, staying ahead of industry trends, and the role of community support in achieving business success. Scott provides actionable insights on how to get started with a fractional CMO, maximize the benefits, and seamlessly integrate this role into your business model. If you’re looking to optimize your agency’s operations, enhance your client management strategy, or scale your services, this episode is packed with practical advice and valuable insights. Learn how to harness the power of a fractional CMO to transform your agency and drive sustainable growth.   Handy Links: MavCon Growth Connect Scott Pressimone Paid Discovery HighLevel   Get a Personalised Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour Podcast, join Troy as he chats with Akshat Choudhary, founder of BlogVault, MalCare, WP Remote, and their latest innovation, Airlift. Akshat is an expert in website management, security, and optimization, providing agencies with comprehensive solutions to streamline their operations and deliver exceptional results to their clients. Akshat’s platform, WP Remote, excels in offering an all-in-one solution for managing WordPress websites, enabling agencies to maintain performance, security, and client satisfaction. Today, we dive into the transformative power of WP Remote and the strategies for leveraging its comprehensive toolkit. Akshat shares his journey from developing individual plugins to creating a unified platform that addresses the complex needs of digital agencies. He discusses the challenges and triumphs of developing an all-in-one solution, the significance of reliability in website management tools, and the secrets behind WP Remote’s success. Discover how WP Remote’s features like automated backups, security scanning, performance optimization, and detailed client reporting can revolutionize your agency’s workflow. Akshat also talks about his passion for helping agencies unlock their potential through technology and innovation. Learn about the importance of embracing new tools, staying ahead of industry trends, and the role of community support in achieving business success. Akshat provides actionable insights on how to get started with WP Remote, maximize its benefits, and seamlessly transition from multiple tools to an all-in-one platform. If you’re looking to optimize your agency’s operations, enhance your client management strategy, or scale your services, this episode is packed with practical advice and valuable insights. Learn how to harness the power of WP Remote to transform your agency and drive sustainable growth. Handy Links: HighLevel WP Remote Airlift E2M Solutions   Get a Personalised Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour Podcast, join Troy as he chats with Chase Buckner, Director of Product Marketing at High Level, an expert in SaaS innovation and marketing automation. Chase’s platform, High Level, excels in providing an all-in-one marketing solution, enabling agencies to streamline their operations and deliver exceptional results to their clients. Today, we dive into the transformative power of High Level and the strategies for leveraging its comprehensive toolkit. Chase shares his journey from running a successful digital agency to joining High Level’s dynamic team. He discusses the challenges and triumphs of developing an all-in-one solution, the significance of user-focused design, and the secrets behind High Level’s rapid growth. Discover how High Level’s features like automated workflows, social media scheduling, e-commerce integrations, and AI-driven customer support can revolutionize your agency’s workflow. Chase also talks about his passion for helping agencies unlock their potential through technology and innovation. Learn about the importance of embracing new tools, staying ahead of industry trends, and the role of community support in achieving business success. Chase provides actionable insights on how to get started with High Level, maximize its benefits, and seamlessly transition from multiple tools to an all-in-one platform. If you’re looking to optimize your agency’s operations, enhance your client management strategy, or scale your services, this episode is packed with practical advice and valuable insights. Learn how to harness the power of High Level to transform your agency and drive sustainable growth.   Handy Links: HighLevel   E2M Solutions   Get a Personalised Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour Podcast, join Johnny Flash as he chats with Matt Deseno, founder of High Level Pro Tools and a seasoned SaaS entrepreneur. Matt is an expert in automating agency operations and leveraging AI to enhance client management and acquisition. Matt’s company, High Level Pro Tools, specializes in providing comprehensive support and automation solutions for agencies, enabling them to operate more efficiently and scale effectively. Today, we dive into the nuances of integrating AI into agency workflows and the importance of automation in client onboarding and support. Matt shares his journey from an early adopter of High Level to leading a successful SaaS business that supports thousands of agencies and end businesses. He discusses the challenges and advantages of using AI in agency operations, the significance of setting and beating client expectations, and strategies for automating tasks without losing the human touch. Discover how High Level Pro Tools automates client onboarding processes, allowing agencies to handle surges in clients without overwhelming their teams. Matt also talks about his approach to hiring based on personal weaknesses and the role of AI in persistent and effective follow-up communications. Learn about the critical importance of having a shared mission and values within your team, and how using automation and AI can streamline operations, improve client satisfaction, and drive sustainable growth for your agency. If you’re looking to optimize your workflow, enhance your client management strategy, or scale your agency operations, this episode is packed with actionable insights and practical advice. Learn how to harness the potential of AI and automation to transform your agency and achieve new levels of efficiency and success.   Handy Links: High Level Pro Tools MavCon E2M Solutions HighLevel   Get a Personalised Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour Podcast, join Troy as he chats with Tim Kelsey, Managing Director of Pronto Marketing, an expert in remote team management and global agency growth. Tim’s agency, Pronto Marketing, excels in providing comprehensive digital marketing services from Southeast Asia, allowing clients to benefit from high-quality, affordable solutions. Today, we dive into the nuances of managing a global workforce and the importance of transparency in client relationships. Tim shares his journey from a one-year adventure in Thailand to leading a successful agency with a 90+ member team spread across Thailand and the Philippines. He discusses the challenges and advantages of operating in Southeast Asia, the significance of cultural understanding, and the strategies for effective remote team management. Discover how Pronto Marketing leverages time zone differences for operational efficiency and the practical systems they’ve built to ensure seamless communication. Tim also talks about his new role as a coach at Agency Mavericks, offering insights into how agency owners can benefit from community support and shared knowledge. Learn about the critical importance of having a shared mission and values within your team, and how vulnerability and open communication can strengthen team dynamics and client relationships. If you’re looking to optimize your remote workforce, enhance your client management strategy, or scale your agency operations, this episode is packed with actionable insights and practical advice. Learn how to harness the potential of global talent and effective management practices to transform your agency and drive sustainable growth.   Handy Links: Pronto Marketing MavCon E2M Solutions HighLevel     Get a Personalised Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour Podcast, join Johnny as he chats with Taylor McMaster, founder of Dot & Co., an expert in client account management and agency efficiency. Taylor’s agency, Dot & Co., specializes in providing full-service client account management, allowing agency owners to focus on business development and growth. Today, we dive into the secrets of effortless client management and how outsourcing can revolutionize your agency’s operations. Taylor shares her journey of balancing a growing business and motherhood, revealing how she manages a team of 50 account managers while caring for her 10-month-old. Discover the common challenges agencies face when hiring account managers, the benefits of fractional versus full-time support, and the importance of proactive communication. Taylor also explains why having the right account manager is crucial for client retention and team satisfaction. If you’re looking to enhance your client management strategy, improve client relationships, or streamline your agency’s workflow, this episode is packed with actionable insights and practical advice. Learn how to harness the potential of effective account management to transform your agency and drive sustainable growth.   Handy Links: Dot & Co. MavCon E2M Solutions HighLevel     Get a Personalised Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour podcast, join Troy Dean as he chats with Ryan Mathews, an expert funnel analyser, YouTuber, and member of the Mavericks Club. Ryan is the founder of Funnel Architecture, where he specialises in turning visitors into customers through effective sales funnels and website optimisation. Today, we dive into the transformative power of video for agency growth and client acquisition. Ryan shares his journey from dabbling in YouTube to fully embracing video as a core marketing strategy. Discover how he leverages credibility from other video creators while staying true to himself, determines which businesses can most benefit from video, and uses YouTube as a powerful lead nurturing mechanism. Ryan also opens up about overcoming the fear of being on camera and finding the confidence to consistently produce engaging content. If you're looking to enhance your marketing and acquisition strategy, build stronger client relationships, or simply gain the confidence to step in front of the camera, this episode is packed with insights and practical advice. Learn how to harness the potential of video to transform your agency and drive sustainable growth.     Handy Links: Ryan Mathews YouTube Channel Funnel Architecture MavCon E2M Solutions HighLevel   Get a Personalised Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

This week on The Agency Hour podcast we chat with Duncan Isaksen-Loxton, founder and CEO of SixFive. SixFive is a dynamic technology partner specialising in Google Workspace, WordPress, and CRM solutions for small businesses. We dive into the essential strategies for scaling your agency through effective team management, leveraging SOPs, and embracing new tech solutions. Duncan shares his journey from web developer to leading a comprehensive IT solutions agency. He discusses how he overcame the fear of hiring, built a geographically dispersed team, and implemented robust SOPs to ensure seamless operations. Duncan's insights on managing client expectations, improving productivity, and ensuring data security are invaluable for any agency looking to scale efficiently. If you're navigating the challenges of growing a team, maintaining operational efficiency, or enhancing client satisfaction, this episode is packed with actionable advice to help you transform your agency's approach and achieve sustainable growth.   Handy Links: MavCon SixFive E2M Solutions HighLevel SixfiveTV   Get a Personalised Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin