As A Creator - Interviews with Content Creators

Today we are talking to TikTok creator Lindsey Simon. In this episode of "As a Creator," Lindsey shares her journey of finding her niche, working with agencies, and breaking away from being a basic influencer. Discover Lindsey's insights on selecting influencers for restaurant campaigns based on quality content and genuine interest, rather than follower count. She also emphasizes the importance of individuality and discourages copy-and-paste aesthetics among influencers. Explore Lindsey's collaborations with Culvers and Abercrombie, where she discusses the advantages of micro-influencers versus larger influencers. Uncover the psychology behind consumer interest in products not explicitly mentioned in influencer videos. Gain practical tips on effective social media strategies to work with restaurants, as Lindsey reveals how to build an engaging online presence and connect with customers. Follow Lindsey on Instagram Follow Lindsey on TikTok Follow Charlotte on Instagram Connect with Charlotte on LinkedIn Follow As A Creator on Instagram

In this engaging conversation, Ken Waks, a Chicago-based TikTok creator with over a million followers, shares his journey from boredom to viral success. He discusses the evolution of his content and the unpredictable nature of virality, highlighting impactful videos that question luxury branding and corporate America. Ken delves into his strategies for audience engagement and the balance between his full-time job and TikTok. He also shares insights on monetization, brand partnerships, and his future goals, including launching a new platform aimed at societal change.

If you know content creators, you know Kate. Kate is the girl behind the throwback videos on her account, @itskatesteinburg. In this episode, we talked about her story, signing with an agency, and making the decision to leave her full time job at Ulta to work as a TikTok creator. This episode is sponsored by CharCharms! CharCharms is the HOTTEST gift for 2023, shop accessories at CharCharms.com. Follow Kate on her platforms here. Follow As A Creator on all platforms here.

In this engaging conversation, Michael Tchao, a distinguished cooking content creator on Instagram, shares his journey from a conventional job to successful social media stardom. He discusses the importance of high-quality video production over quick, easy clips and reveals how he creatively integrates brand partnerships, like his unique 'Rice Bowl Week.' Michael also dives into the challenges of fair compensation, maintaining authenticity in collaborations, and navigating burnout, all while emphasizing the need for passion in content creation.

Today we talked to foodies Catherine & Lizzie Everett from @HotTakesDailyOfficial In this episode, we go over their story to growing their platform to 100,000+ followers on Instagram. They videography strategy. How they work with restaurants. And, how they monetize their page. It was so fun to talk to them & I hope you love the episode! This episode is sponsored by CHARCHARMS!! Go shop the CUTEST Holiday Gift NOWW. Follow @HotTakesDailyOfficial Follow @AsACreator for new episode updates

Man!! This is quite the hefty episode! I interviewed Alec Klinsky, who is extremely passionate about TikTok Shop. We talk about everything you need to know about TikTok Shop! - The products & price ranges that do well - How brands should utilize TikTok Shop - How creators should use TikTok Shop - How TikTok Shop compares to other selling platforms - And SO much more!! This episode is sponsored by the CUTEST Holiday Gift!! Follow As A Creator for updates!

Austin Hankwitz, a finance content creator with 750k followers on TikTok, shares his remarkable journey from a corporate career in mergers and acquisitions to a multimillion-dollar business. He discusses how he rapidly grew his audience and the vital role of genuine connections over mere numbers. Monetization strategies such as Patreon and consulting services are highlighted, alongside tips for leveraging TikTok for personal and professional growth. His insights are both inspiring and practical for aspiring creators looking to thrive in the digital landscape.

She's got THREE massive profiles, and in this episode we talked to creator Jennifer Kassir about how she manages them. She goes over the journey behind creating her three accounts: @MsBeanieOfficial (3.8 Million), @ArabJenn (1.3 Million), & @JenniferKassir (430K) We also talk about how she monetizes her content, what she loves & hates about being a content creator, and some tips that she's learned throughout the years! 00:00 Content Creation Strategy 03:08 Strategies for Virality 07:30 Planning and Posting Frequency 10:02 Favorite Editing Apps 10:57 Using Trending Audios and Researching Videos 14:20 Monetizing Miss Beanie Account 17:20 Building a Salary and Consistency in Brand Deals 19:41 Challenges Faced as a Content Creator 29:41 Proud Moments as a Content Creator 33:14 Essence of Being a Successful Content Creator THIS EPISODE IS SPONSORED BY THE BEST HOLIDAY GIFT EVERRRRR!!! Follow @AsACreator for future updates on episodes and guests.

In this conversation, Sarah Grosz, an influencer strategist at Allbirds, shares insights and tips on influencer partnerships and marketing. She discusses the evolution of influencer marketing, the process of building an influencer program, and the benefits of collaborating with other brands. Listen to part 2 in next weeks episode! 00:00 Introduction and Background 03:07 Evolution of Influencer Marketing 04:35 Building an Influencer Program 05:40 Collaborating with Other Brands 08:10 Setting Up Influencer Partnerships 10:04 Starting with Gifting and Product Collaborations 12:05 Working with Medium to Bigger Brands 15:46 Influencer Strategy vs. Influencer Management 16:40 Finding Influencers for Campaigns 19:41 Finding Influencers through Keywords and Location 21:47 Evaluating Influencer Pitches

Today we talked to Brooke Wilczewski who is the Community and Marketing Lead at Quinn, an Erotic Audio App. We discusses her journey and role at the company. She shares how she started working at Quinn and the evolution of her role from intern to community marketing lead. Brooke also talks about the day-to-day responsibilities of her role, including creating content and managing social media. She explains the high volume of content creation at Quinn and how the team works together to plan and execute marketing strategies. Brooke emphasizes the importance of treating people like people and the future growth of Quinn as a company. 💖 LOVE CUTE STUFF? CHECK OUT CHARCHARMS 💖 00:00 Introduction and Background 05:58 Starting at Quinn 06:46 Role as Community Marketing Lead 08:57 Creating Content 15:14 High Volume Content Creation 19:07 Working as a Team 22:19 Using Google Docs for Scheduling 29:58 Personal Growth and Future of Quinn