In this conversation, Sarah Grosz, an influencer strategist at Allbirds, shares insights and tips on influencer partnerships and marketing. She discusses the evolution of influencer marketing, the process of building an influencer program, and the benefits of collaborating with other brands. Listen to part 2 in next weeks episode!
00:00 Introduction and Background
03:07 Evolution of Influencer Marketing
04:35 Building an Influencer Program
05:40 Collaborating with Other Brands
08:10 Setting Up Influencer Partnerships
10:04 Starting with Gifting and Product Collaborations
12:05 Working with Medium to Bigger Brands
15:46 Influencer Strategy vs. Influencer Management
16:40 Finding Influencers for Campaigns
19:41 Finding Influencers through Keywords and Location
21:47 Evaluating Influencer Pitches
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