Australian Business Podcast

Dive into the intriguing influence of fear on decision-making in the business world. Discover how a fear-based mindset can stifle growth and the importance of cultivating a growth and abundance mindset instead. The hosts share valuable strategies for overcoming anxiety-driven decisions and emphasize the power of emotional regulation in leadership. Learn how open communication and support can help navigate risks and challenges while embracing flexibility and rapid decision-making to foster true business success.

In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis and discusses different trends they’re seeing in their industries, business pivots they’ve made and why, and also a few deeper insights into who they are outside of work. Topics covered today: New trends in the marketing + accounting industries Moments of honesty in running a business Business pivots they’ve made in the last 6-12 months Recent experiments they’ve tried and failed Resources mentioned in this episode: Free community  Join our Q&A in March Ask a question (select the Business podcast) Our outsourcing partner: Flexisource IT https://flexisourceit.com.au ________________________Rask ResourcesAll services: https://bit.ly/R-servicesFinancial Planning: https://bit.ly/R-planInvest with us: https://bit.ly/R-investAccess Show Notes: https://bit.ly/R-notesAsk a question: https://bit.ly/R-questDISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Australian Business Podcast, Zara McGuffie, sits down with Petra Bruockova as she shares her journey from being a flight attendant to working in digital marketing, her passion for helping businesses thrive, and her insights into creating impactful social media strategies. We explore everything from the essentials of social media marketing for SMBs to the latest trends and tools for 2025.Topics covered today: The power of social media in 2025 What style of content converts online  UGC vs. Influencers Which metrics you need to focus on in 2025 How to choose the right social media platform for your business Top 3 mistakes businesses make on social media and how to avoid them How to integrate social media with other, holistic marketing strategies Resources mentioned in this episode: Free call with Petra: https://calendly.com/petra-inflection/15min-discovery-call  Free community: https://community.inflection.au/c/say-hello Join our Q&A in March: https://community.inflection.au/c/say-hello Ask a question (select the Business podcast): https://bit.ly/R-quest   Our outsourcing partner: Flexisource IT https://flexisourceit.com.au ________________________Rask ResourcesAll services: https://bit.ly/R-servicesFinancial Planning: https://bit.ly/R-plan Invest with us: https://bit.ly/R-invest Access Show Notes: https://bit.ly/R-notes Ask a question: https://bit.ly/R-quest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Australian Business Podcast episode, Jordan Kidis sits down with Owen Raszkiewicz to talk about why he started Rask Group, the development of this business community and the hurdles he had to overcome to get to where he is now. Topics covered today: Finding the gap in Finance Market Concepts of Tribe & Community Your brand & the customer experience Building an online community Different audiences Advice for other entrepreneurs Resources mentioned in this episode: Free community: https://community.inflection.au/c/say-hello Join our Q&A in March: https://community.inflection.au/c/say-hello Ask a question (select the Business podcast): https://bit.ly/R-quest  Our outsourcing partner: Flexisource IT https://flexisourceit.com.au ________________________Rask ResourcesAll services: https://bit.ly/R-servicesFinancial Planning: https://bit.ly/R-planInvest with us: https://bit.ly/R-invest Access Show Notes: https://bit.ly/R-notes Ask a question: https://bit.ly/R-quest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg#business #motivation Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Australian Business Podcast, Zara McGuffie sits down with Zoe Goodhardt, Partner and the Head of Growth at TAG Agency in Melbourne. In this in-depth conversation, we examine what's working in digital marketing today, the skills you need to succeed in an agency, the unique challenges women face in tech, and the importance of flexible working arrangements. Topics covered today: What a Head of Growth does at a marketing agency What’s working in digital marketing right now What areas of business are trending in 2025 What skills make someone succeed in a marketing agency The challenges of being a woman in a tech field  Zoe’s thoughts on flexible working environments  Resources mentioned in this episode: Connect with Zoe: https://www.linkedin.com/in/zoe-goodhardt  Free community: https://community.inflection.au/c/say-hello/  Join our Q&A in March: https://community.inflection.au/c/say-hello/ Ask a question (select the Business podcast): https://bit.ly/R-quest   Our outsourcing partner: Flexisource IT https://flexisourceit.com.au ________________________Rask ResourcesAll services: https://bit.ly/R-servicesFinancial Planning: https://bit.ly/R-plan Invest with us: https://bit.ly/R-invest Access Show Notes: https://bit.ly/R-notes Ask a question: https://bit.ly/R-quest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg#business #motivation Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis to dive into the benefits of having a solid CRM system for your business, regardless of how big or small you might be. They’ll cover the essential best practices for implementation, data hygiene, and automation, helping you avoid common pitfalls that lead to CRM failures.In this episode, they’ll also touch on the future of CRMs, exploring how AI is transforming the landscape to improve customer experiences across different industries. Topics covered today: What is a CRM Common misconceptions business owners have about CRMs CRM tools you can use in your business CRM best practices to avoid mistakes The future of CRMs & AI Resources mentioned in this episode: Free community Join our Q&A in March Ask a question (select the Business podcast) Our outsourcing partner: Flexisource IT https://flexisourceit.com.au Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis to discuss what a technical expert is, when you need one, and how you can get access to free business support from the two of them. Topics covered today: What is a technical expert Free strategy sessions with Zara + Jordan The benefit of networking and having business partners The power of cross-networking with different industries  Resources mentioned in this episode: Free community Join our Q&A in March Ask a question (select the Business podcast) Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Australian Business Podcast episode, your host Zara McGuffie sits down with e-commerce founder, Cameron Greenwood. Together, they discuss why building communities around your business can be beneficial for both the customers and the founders in fostering loyalty, friendships and stronger brand connections. Topics covered today: The benefits of building communities  how to build a community as an e-commerce business  How creative marketing can impact growth  How to nurture communities outside the digital realm Resources mentioned in this episode: Zorali Ask a question (select the Business podcast) Rask ResourcesAll services: https://bit.ly/R-servicesFinancial Planning: https://bit.ly/R-plan Invest with us: https://bit.ly/R-invest Access Show Notes: https://bit.ly/R-notes Ask a question: https://bit.ly/R-quest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Australian Business Podcast episode, your hosts Zara McGuffie, CEO of Inflection, and James Bowman, Digital Marketer from Inflection, begin a mini series focused on how businesses can build a community around their brand with community marketing & social media marketing to drive engagement, change perception & increase revenue.The focus of this episode is looking at case studies in RyanAir & Red Bull, two high profile businesses who built or changed perception of their highly successful businesses off the back of community engagement.If you like this Australian Business Podcast episode on building a community around your brand, you’ll love our other episodes. Don’t forget to subscribe for weekly shows on Apple, Spotify, YouTube or wherever you get your podcasts.Topics covered today: The importance of community as humans generally and how this relates to business RyanAir’s customer research & strategy behind its successful social media campaigns RyanAir’s philosophy on content and how this built a community & changed consumer perception Red Bull’s history of investing heavily in guerrilla marketing and community building Various techniques and investments Red Bull has made to soft-sell & market themselves without heavily running ads Resources mentioned in this episode: Michael Corcoran interview Rask interview with Saint Jack founder Beth Wilson History of Red Bull; timeline How Red Bull makes Money Red Bull’s Instagram account RyanAir’s TikTok account Ask a question (select the Business podcast) ________________________Rask ResourcesAll services: https://bit.ly/R-servicesFinancial Planning: https://bit.ly/R-plan Invest with us: https://bit.ly/R-invest Access Show Notes: https://bit.ly/R-notes Ask a question: https://bit.ly/R-quest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Australian Business Podcast, Jordan from Grey Space Advisory and Zara from Inflection Marketing discuss the power of goal-setting in business. They highlight how clear objectives create direction, improve resource allocation, and boost team morale. They also explore frameworks like SMART goals, OKRs, and KPIs, helping businesses align goals with their broader vision.Zara and Jordan break down key strategies for tracking and adjusting goals, emphasising the importance of leading and lagging indicators, regular check-ins, and performance monitoring tools. They share real-world case studies of businesses that have successfully implemented strategic goal-setting and provide actionable takeaways for listeners to set, measure, and refine their goals effectively.Rask ResourcesInflection community: https://community.rask.com.au All services: https://bit.ly/R-servicesFinancial Planning: https://bit.ly/R-plan Invest with us: https://bit.ly/R-invest Access Show Notes: https://bit.ly/R-notes Ask a question: https://bit.ly/R-quest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices